How To Target Facebook Ads To "Games" Audience | AdTargeting

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Many people are wondering whether their “Games” Facebook ads are working when the “Games” advertising are not getting any reach. Your “Games” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Games” has 1,461,609,400 audiences on Facebook, this means that your “Games” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Games” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Games” overview

Interest Audience Gender ratio of the audience Major Age
 Games   1,461,609,400 Men accounted for56.9%
Women accounted for43.1%
25-34
35.07%

At first, we can have an overview of “Games”. The interest “Games”  has 1,461,609,400 audiences in Facebook. Among these audiences, men accounted for 56.9%, women accounted for 43.1%. The major age of Games audiences is 25-34, and they accounted for 35.07%.

There are also many hidden interests of “Games”. You can choose the most appropriate interest for your “Games” advertising according to the real situation.

“Games” Facebook ads audience analysis report

When you run “Games” advertisements on Facebook, you need to set suitable audience targeting conditions in “Games” Facebook ads. After analyzing the audience of “Games” , you can get the report of “Games” audience analysis include many detailed information:

Age

The majority of people interested in “Games” between 25-34, and they accounted for 35.07%. And other age groups like 18-24 accounted for 25.42%. The people interested in “Games” between 35-44 accounted for 18.82%.

Gender

Women accounted for 43.1% and men accounted for 56.9%.

Relationship Status

The majority of people interested in “Games” are in a relationship of Single and they take a large proportion for about 40.5%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Games” who work on Administrative Services have the largest audience account for 24.2%. Besides this, people work on Sales and Production also have many audience.

Country/Region

People in India have the highest passion for “Games”. And United States and Philippines also have large numbers of people interested in “Games”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Games” Facebook ads

After analyzing the audience, you can also find other most related interests of “Games”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Games” advertising.

Interest Audience
King's Bounty: The Legend 5,884
First-person shooter games 657,109,980
Action games 179,890,000
Massively multiplayer online role-playing games 129,156,867
Browser games 60,926,764
Game consoles 418,788,087
Real-time strategy 96,670,750
Player versus player 18,846,030
Third-person shooter 32,015,960
Gambling 389,777,490

Target “Games” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Games” and use them to target your Facebook ads to “Games” audience.

Page Audience Following Affinity
ABS-CBN 2,305,222 13,700,501 4.71X
Food Network 4,293,454 25,978,541 4.47X
NTD Television 48,500 21,041,237 2.86X
Discovery 18,634,122 27,043,837 1.68X
Relationship Rules 2,354,613 13,629,987 4.67X
No One Cares 3,657,064 21,786,361 4.7X
Sarcasm 5,189,673 32,033,747 4.53X
Tipsy Bartender 3,559,639 21,413,937 4.49X
Snoop Dogg 385,080 22,183,124 2.74X
Sadcasm 2,843,634 15,214,976 5.23X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Games” audience? Just practice these advices now!