How To Target Facebook Ads To "Small Business Saturday" Audience | AdTargeting

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Many people are wondering whether their “Small Business Saturday” Facebook ads are working when the “Small Business Saturday” advertising are not getting any reach. Your “Small Business Saturday” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Small Business Saturday” has 585,460 audiences on Facebook, this means that your “Small Business Saturday” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Small Business Saturday” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Small Business Saturday” overview

Interest Audience Gender ratio of the audience Major Age
 Small Business Saturday   585,460 Men accounted for26.4%
Women accounted for73.6%
35-44
21.65%

At first, we can have an overview of “Small Business Saturday”. The interest “Small Business Saturday”  has 585,460 audiences in Facebook. Among these audiences, men accounted for 26.4%, women accounted for 73.6%. The major age of Small Business Saturday audiences is 35-44, and they accounted for 21.65%.

There are also many hidden interests of “Small Business Saturday”. You can choose the most appropriate interest for your “Small Business Saturday” advertising according to the real situation.

“Small Business Saturday” Facebook ads audience analysis report

When you run “Small Business Saturday” advertisements on Facebook, you need to set suitable audience targeting conditions in “Small Business Saturday” Facebook ads. After analyzing the audience of “Small Business Saturday” , you can get the report of “Small Business Saturday” audience analysis include many detailed information:

Age

The majority of people interested in “Small Business Saturday” between 35-44, and they accounted for 21.65%. And other age groups like 25-34 accounted for 20.94%. The people interested in “Small Business Saturday” between 45-54 accounted for 20.75%.

Gender

Women accounted for 73.6% and men accounted for 26.4%.

Relationship Status

The majority of people interested in “Small Business Saturday” are in a relationship of Engaged and they take a large proportion for about 59.5%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Small Business Saturday” who work on Administrative Services have the largest audience account for 30%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Small Business Saturday”. And United Kingdom and Canada also have large numbers of people interested in “Small Business Saturday”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Small Business Saturday” Facebook ads

After analyzing the audience, you can also find other most related interests of “Small Business Saturday”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Small Business Saturday” advertising.

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Target “Small Business Saturday” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Small Business Saturday” and use them to target your Facebook ads to “Small Business Saturday” audience.

Page Audience Following Affinity
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Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Small Business Saturday” audience? Just practice these advices now!