How To Target Facebook Ads To "Home shopping" Audience | AdTargeting

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Many people are wondering whether their “Home shopping” Facebook ads are working when the “Home shopping” advertising are not getting any reach. Your “Home shopping” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Home shopping” has 44,357,430 audiences on Facebook, this means that your “Home shopping” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Home shopping” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Home shopping” overview

Interest Audience Gender ratio of the audience Major Age
 Home shopping   44,357,430 Men accounted for39.4%
Women accounted for60.6%
25-34
37.19%

At first, we can have an overview of “Home shopping”. The interest “Home shopping”  has 44,357,430 audiences in Facebook. Among these audiences, men accounted for 39.4%, women accounted for 60.6%. The major age of Home shopping audiences is 25-34, and they accounted for 37.19%.

There are also many hidden interests of “Home shopping”. You can choose the most appropriate interest for your “Home shopping” advertising according to the real situation.

“Home shopping” Facebook ads audience analysis report

When you run “Home shopping” advertisements on Facebook, you need to set suitable audience targeting conditions in “Home shopping” Facebook ads. After analyzing the audience of “Home shopping” , you can get the report of “Home shopping” audience analysis include many detailed information:

Age

The majority of people interested in “Home shopping” between 25-34, and they accounted for 37.19%. And other age groups like 18-24 accounted for 23.99%. The people interested in “Home shopping” between 35-44 accounted for 20.44%.

Gender

Women accounted for 60.6% and men accounted for 39.4%.

Relationship Status

The majority of people interested in “Home shopping” are in a relationship of Engaged and they take a large proportion for about 41%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Home shopping” who work on Management have the largest audience account for 23.3%. Besides this, people work on Administrative Services and Sales also have many audience.

Country/Region

People in Thailand have the highest passion for “Home shopping”. And Philippines and Iraq also have large numbers of people interested in “Home shopping”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Home shopping” Facebook ads

After analyzing the audience, you can also find other most related interests of “Home shopping”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Home shopping” advertising.

Interest Audience
QVC 10,715,570
Shopping channel 5,959,240
Savings And Coupons 11
Coupon Codes 830
Raffle 18,585,390
Giveaways & Sweepstakes 54,925
Publishers Clearing House 1,639,400
Naver 15,544,340
Antiques Roadshow 1,806,880
Lotte Department Store 3,376,140

Target “Home shopping” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Home shopping” and use them to target your Facebook ads to “Home shopping” audience.

Page Audience Following Affinity
LOTTE Homeshopping 75,332 1,439,607 36.68X
Tesco Lotus - เทสโก้ โลตัส 401,416 2,864,903 18.28X
Lazada 178,964 4,628,402 10.6X
Pomelo 13,856 1,518,119 178.02X
Chulalongkorn University 244,692 1,738,346 44.37X
Uniqlo Taiwan 240,036 1,780,758 42.49X
7-Eleven 25,704 4,512,575 10.37X
Watsons 174,672 2,703,084 18.56X
WeLoveShopping 616,360 1,432,760 40.33X
ปันโปร - Punpromotion 382,052 3,678,616 32.73X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Home shopping” audience? Just practice these advices now!