How To Target Facebook Ads To "Shopping and fashion" Audience | AdTargeting

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Many people are wondering whether their “Shopping and fashion” Facebook ads are working when the “Shopping and fashion” advertising are not getting any reach. Your “Shopping and fashion” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Shopping and fashion” has 1,871,401,270 audiences on Facebook, this means that your “Shopping and fashion” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Shopping and fashion” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Shopping and fashion” overview

Interest Audience Gender ratio of the audience Major Age
 Shopping and fashion   1,871,401,270 Men accounted for55.2%
Women accounted for44.8%
25-34
35.64%

At first, we can have an overview of “Shopping and fashion”. The interest “Shopping and fashion”  has 1,871,401,270 audiences in Facebook. Among these audiences, men accounted for 55.2%, women accounted for 44.8%. The major age of Shopping and fashion audiences is 25-34, and they accounted for 35.64%.

There are also many hidden interests of “Shopping and fashion”. You can choose the most appropriate interest for your “Shopping and fashion” advertising according to the real situation.

“Shopping and fashion” Facebook ads audience analysis report

When you run “Shopping and fashion” advertisements on Facebook, you need to set suitable audience targeting conditions in “Shopping and fashion” Facebook ads. After analyzing the audience of “Shopping and fashion” , you can get the report of “Shopping and fashion” audience analysis include many detailed information:

Age

The majority of people interested in “Shopping and fashion” between 25-34, and they accounted for 35.64%. And other age groups like 18-24 accounted for 25.13%. The people interested in “Shopping and fashion” between 35-44 accounted for 17.74%.

Gender

Women accounted for 44.8% and men accounted for 55.2%.

Relationship Status

The majority of people interested in “Shopping and fashion” are in a relationship of Engaged and they take a large proportion for about 42.1%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Shopping and fashion” who work on Administrative Services have the largest audience account for 24.1%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in India have the highest passion for “Shopping and fashion”. And United States and Philippines also have large numbers of people interested in “Shopping and fashion”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Shopping and fashion” Facebook ads

After analyzing the audience, you can also find other most related interests of “Shopping and fashion”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Shopping and fashion” advertising.

Interest Audience
Wallet 64,004,150
Fragrances 655,123,159
Nail (anatomy) 188,623,550
Slim-fit pants 29,262,300
Blouse 275,704,200
Shirt 293,473,450
Pajamas 73,379,650
Boot 40,891,400
Jeans 238,547,420
Black tie 2,062,480

Target “Shopping and fashion” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Shopping and fashion” and use them to target your Facebook ads to “Shopping and fashion” audience.

Page Audience Following Affinity
Blossom 28,617,179 47,906,687 1.45X
Wish 17,568,776 33,627,049 1.71X
9GAG 13,745,396 33,477,888 2.93X
Criminal Case 36,751,751 43,101,625 1.23X
5-Minute Crafts 34,684,724 54,342,851 1.55X
Tasty 33,608,905 84,443,288 2.84X
UNILAD 74,828 35,187,189 2.64X
Red Bull 20,643,943 34,790,124 1.44X
National Geographic 69,720 34,373,995 2.51X
People's Daily, China 27,184,820 42,704,805 1.55X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Shopping and fashion” audience? Just practice these advices now!