PPC for Gardening: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Gardening business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Gardening
- Target Gardening audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Gardening and how it can boost your business.
What's PPC for Gardening?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Gardening business by placing Gardening PPC ads in search engines, social media or on websites. But how to develop effective Gardening PPC ads? Here are the steps:
5 Step Process To Creating Gardening PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Gardening ad, which can maximize your advertising revenue.
2. Set a Budget for Your Gardening PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Gardening ads ROI.
3. Target Gardening Audience
You can target Gardening audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Gardening PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Gardening PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Gardening Competitors
Learning competitors' PPC strategies can help you understand the Gardening audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Gardening Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Gardening? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Gardening on Google, and they are your future customers. To get these potential customers, you need to bid on Gardening keywords in AdWords (Google's advertising system) to get your Gardening PPC ads to show up prominently in the search results.
Here are some high-quality Gardening keywords to help you start a successful Google PPC journey.
| Rank | Gardening Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | square foot gardening | 18.1K | 1.69 | 100 |
| 2 | container gardening | 40.5K | 1.25 | 100 |
| 3 | gardening services near me | 27.1K | 1.89 | 47 |
| 4 | gardening australia | 33.1K | 1.09 | 19 |
| 5 | gardening gloves | 36.0K | 0.65 | 100 |
| 6 | potting soil | 74.0K | 0.79 | 100 |
| 7 | plastic flower pots | 22.2K | 0.26 | 100 |
| 8 | wheelbarrows | 550.0K | 0.44 | 100 |
| 9 | garden supply near me | 33.1K | 3.39 | 80 |
| 10 | garden pool | 14.8K | 1.60 | 100 |
See More Gardening Keywords
Also, you can use tools such as AdTargeting to monitor the Gardening keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Gardening website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Gardening - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Gardening PPC ads. On Bing, you can bid on Gardening keywords for a lower price.
Here are the search volume and CPC for some of the top Gardening keywords.
| Rank | Gardening Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gardening express online | 13 | 0.00 | Low |
| 2 | vegetable gardening arizona desert | 0 | 0.00 | Low |
| 3 | outdoor gardening yard | 0 | 0.00 | Low |
| 4 | diy gardening | 144 | 0.00 | Low |
| 5 | gardening basics | 108 | 0.00 | Low |
| 6 | daily mail online gardening | 0 | 0.00 | Low |
| 7 | gardening landscaping seattle | 0 | 0.00 | Low |
| 8 | gardening online | 23 | 0.09 | High |
| 9 | gypsum gardening | 18 | 0.00 | Medium |
| 10 | discount gardening plants | 0 | 0.00 | Low |
See More Gardening Keywords
With these top Gardening keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Gardening ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Gardening audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Gardening audience report to give us an insight into the Gardening audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Gardening | 419.2M | F:58.9% M:41.1% | 25-34:27% |
| 2 | Vegetable Gardening | 1.8M | F:76.4% M:23.6% | 65+:25% |
| 3 | Gardening Australia | 1.1M | F:69.3% M:30.7% | 35-44:24% |
| 4 | BackyardGardener.com - Your Backyard Gardening Source | 1.0M | F:80.1% M:19.9% | 55-64:23% |
| 5 | Fine Gardening | 533.8K | F:78.6% M:21.4% | 55-64:23% |
| 6 | Gardening Know How | 34.2K | F:78% M:22% | 45-54:22% |
| 7 | The National Gardening Association | 30.4K | F:87% M:13% | 55-64:28% |
| 8 | Landscape architecture | 53.0M | F:56.7% M:43.3% | 25-34:30% |
| 9 | Organic horticulture | 2.1M | F:61.8% M:38.2% | 25-34:25% |
| 10 | Container garden | 1.9M | F:73.7% M:26.3% | 25-34:21% |
When you create Facebook PPC ads, researching other Gardening Facebook pages can provide you with inspiration. Here are some popular Gardening pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Aqua Gardening | 7.0K | 91 | AUS |
| 2 | Indoor Gardening | 14.7K | 46 | - |
| 3 | Gardening Tips | 1.1M | 34 | USA |
| 4 | Gardening Lovers | 23 | 23 | - |
| 5 | Gardening Direct | 9.9K | 17 | - |
| 6 | All Gardening | 1.0K | 16 | - |
| 7 | Fine Gardening | 1.4M | 161 | CAN |
| 8 | Baba Gardening | 66.2K | 134 | MYS |
| 9 | CountryLife Gardening | 18.2K | 82 | - |
| 10 | Everyday Gardening | 33.3K | 26 | - |
Through AdTargeting, we can get rich information about these Gardening pages.
For example, Aqua Gardening, it has got 7.0K likes and published 91 ads in total, and its audience is most distributed in AUS. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Gardening audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Gardening - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Gardening audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Gardening audience through user interests.
PPC for Gardening - tiktok
Here are some useful articles to help you market your Gardening business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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