PPC for Golf - Essential Tips & Platforms to Increase Sales

PPC for Golf: Essential Tips & Platforms to Increase Sales

Golf keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Golf business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Golf
  • Target Golf audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Golf and how it can boost your business.

Table of Contents:

What's PPC for Golf?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Golf business by placing Golf PPC ads in search engines, social media or on websites. But how to develop effective Golf PPC ads? Here are the steps:

5 Step Process To Creating Golf PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Golf ad, which can maximize your advertising revenue.

2. Set a Budget for Your Golf PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Golf ads ROI.

3. Target Golf Audience

You can target Golf audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Golf PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Golf PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Golf Competitors

Learning competitors' PPC strategies can help you understand the Golf audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Golf Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Golf? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Golf on Google, and they are your future customers. To get these potential customers, you need to bid on Golf keywords in AdWords (Google's advertising system) to get your Golf PPC ads to show up prominently in the search results.

Here are some high-quality Golf keywords to help you start a successful Google PPC journey.

Rank Golf Keywords Search volume Cost Per Click Paid Difficulty
1 Golf 73.7M 0.62 5
2 disk golf 29.6K 0.53 81
3 wgt golf 16.5K 4.99 17
4 indoor mini golf 69.9K 1.02 5
5 golf driver 275.3K 1.38 45
6 scottsdale golf 44.4K 0.96 21
7 taylor made golf clubs 38.0K 1.18 16
8 srixon golf balls 28.3K 0.74 100
9 indoor mini golf near me 26.0K 1.36 2
10 j lindeberg golf 18.6K 0.95 100

See More Golf Keywords

Also, you can use tools such as AdTargeting to monitor the Golf keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Golf website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Golf keywords research - Adtargeting

PPC for Golf - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Golf PPC ads. On Bing, you can bid on Golf keywords for a lower price.

Here are the search volume and CPC for some of the top Golf keywords.

Rank Golf Keywords Search volume Cost Per Click Paid Difficulty
1 daily golf deals 26 0.00 Low
2 us golf shop 10 0.00 Low
3 golf books 2016 0 0.00 Low
4 eaglegolfcom 0 0.00 Low
5 golf states 15 0.00 Low
6 golf clubs golf galaxy 11 0.00 Low
7 pga golf stores near me 37 0.00 Low
8 all time best golfers 10 0.00 Low
9 golf today 893 0.15 High
10 best golf sets 37 0.06 Medium

See More Golf Keywords

With these top Golf keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Golf ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Golf audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Golf audience report to give us an insight into the Golf audience.

Rank Interests Audience Gender Age
1 Golf 310.5M F:32.3% M:67.7% 25-34:35%
2 Volkswagen Golf 35.2M F:17.6% M:82.4% 25-34:38%
3 Golf course 29.3M F:39% M:61% 25-34:28%
4 Golf club 15.3M F:21.4% M:78.6% 25-34:29%
5 Golf ball 8.3M F:25.7% M:74.3% 25-34:29%
6 Golf Digest 6.6M F:13.1% M:86.9% 25-34:25%
7 Golf Magazine 6.1M F:11.5% M:88.5% 25-34:29%
8 Golf cart 6.1M F:30.9% M:69.1% 35-44:22%
9 Callaway Golf Company 6.0M F:11.4% M:88.6% 25-34:27%
10 Golf Channel 5.7M F:9.2% M:90.8% 25-34:39%

When you create Facebook PPC ads, researching other Golf Facebook pages can provide you with inspiration. Here are some popular Golf pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Golf 360 2.0K 22 -
2 1899 Golf 2.5K 17 USA
3 Golf Rival - Golf Master 5.3K 227 -
4 Supa Golf and Mini Golf 3.7K 31 -
5 Golf Newfoundland Labrador -Golf NL 1.1K 36 CAN
6 GOLF KIDS 131.8K 657 ISR
7 Global Golf 22.2K 493 USA
8 Golf House 13.2K 464 -
9 Golf Club 602 291 -
10 Spirits Golf 601 251 -

Through AdTargeting, we can get rich information about these Golf pages.

For example, Golf 360, it has got 2.0K likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Golf audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Golf keywords research - Adtargeting

PPC for Golf - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Golf audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Golf audience through user interests.

Golf keywords research - Adtargeting

PPC for Golf - tiktok

Here are some useful articles to help you market your Golf business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

More Industries You May Be Interested In:

Golf Courses
Grocery Stores
Gun Stores