PPC for Golf: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Golf business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Golf
- Target Golf audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Golf and how it can boost your business.
What's PPC for Golf?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Golf business by placing Golf PPC ads in search engines, social media or on websites. But how to develop effective Golf PPC ads? Here are the steps:
5 Step Process To Creating Golf PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Golf ad, which can maximize your advertising revenue.
2. Set a Budget for Your Golf PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Golf ads ROI.
3. Target Golf Audience
You can target Golf audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Golf PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Golf PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Golf Competitors
Learning competitors' PPC strategies can help you understand the Golf audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Golf Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Golf? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Golf on Google, and they are your future customers. To get these potential customers, you need to bid on Golf keywords in AdWords (Google's advertising system) to get your Golf PPC ads to show up prominently in the search results.
Here are some high-quality Golf keywords to help you start a successful Google PPC journey.
| Rank | Golf Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Golf | 73.7M | 0.62 | 5 |
| 2 | disk golf | 29.6K | 0.53 | 81 |
| 3 | wgt golf | 16.5K | 4.99 | 17 |
| 4 | indoor mini golf | 69.9K | 1.02 | 5 |
| 5 | golf driver | 275.3K | 1.38 | 45 |
| 6 | scottsdale golf | 44.4K | 0.96 | 21 |
| 7 | taylor made golf clubs | 38.0K | 1.18 | 16 |
| 8 | srixon golf balls | 28.3K | 0.74 | 100 |
| 9 | indoor mini golf near me | 26.0K | 1.36 | 2 |
| 10 | j lindeberg golf | 18.6K | 0.95 | 100 |
See More Golf Keywords
Also, you can use tools such as AdTargeting to monitor the Golf keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Golf website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Golf - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Golf PPC ads. On Bing, you can bid on Golf keywords for a lower price.
Here are the search volume and CPC for some of the top Golf keywords.
| Rank | Golf Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | daily golf deals | 26 | 0.00 | Low |
| 2 | us golf shop | 10 | 0.00 | Low |
| 3 | golf books 2016 | 0 | 0.00 | Low |
| 4 | eaglegolfcom | 0 | 0.00 | Low |
| 5 | golf states | 15 | 0.00 | Low |
| 6 | golf clubs golf galaxy | 11 | 0.00 | Low |
| 7 | pga golf stores near me | 37 | 0.00 | Low |
| 8 | all time best golfers | 10 | 0.00 | Low |
| 9 | golf today | 893 | 0.15 | High |
| 10 | best golf sets | 37 | 0.06 | Medium |
See More Golf Keywords
With these top Golf keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Golf ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Golf audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Golf audience report to give us an insight into the Golf audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Golf | 310.5M | F:32.3% M:67.7% | 25-34:35% |
| 2 | Volkswagen Golf | 35.2M | F:17.6% M:82.4% | 25-34:38% |
| 3 | Golf course | 29.3M | F:39% M:61% | 25-34:28% |
| 4 | Golf club | 15.3M | F:21.4% M:78.6% | 25-34:29% |
| 5 | Golf ball | 8.3M | F:25.7% M:74.3% | 25-34:29% |
| 6 | Golf Digest | 6.6M | F:13.1% M:86.9% | 25-34:25% |
| 7 | Golf Magazine | 6.1M | F:11.5% M:88.5% | 25-34:29% |
| 8 | Golf cart | 6.1M | F:30.9% M:69.1% | 35-44:22% |
| 9 | Callaway Golf Company | 6.0M | F:11.4% M:88.6% | 25-34:27% |
| 10 | Golf Channel | 5.7M | F:9.2% M:90.8% | 25-34:39% |
When you create Facebook PPC ads, researching other Golf Facebook pages can provide you with inspiration. Here are some popular Golf pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Golf 360 | 2.0K | 22 | - |
| 2 | 1899 Golf | 2.5K | 17 | USA |
| 3 | Golf Rival - Golf Master | 5.3K | 227 | - |
| 4 | Supa Golf and Mini Golf | 3.7K | 31 | - |
| 5 | Golf Newfoundland Labrador -Golf NL | 1.1K | 36 | CAN |
| 6 | GOLF KIDS | 131.8K | 657 | ISR |
| 7 | Global Golf | 22.2K | 493 | USA |
| 8 | Golf House | 13.2K | 464 | - |
| 9 | Golf Club | 602 | 291 | - |
| 10 | Spirits Golf | 601 | 251 | - |
Through AdTargeting, we can get rich information about these Golf pages.
For example, Golf 360, it has got 2.0K likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Golf audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Golf - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Golf audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Golf audience through user interests.
PPC for Golf - tiktok
Here are some useful articles to help you market your Golf business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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