PPC for Gifts: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Gifts business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Gifts
- Target Gifts audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Gifts and how it can boost your business.
What's PPC for Gifts?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Gifts business by placing Gifts PPC ads in search engines, social media or on websites. But how to develop effective Gifts PPC ads? Here are the steps:
5 Step Process To Creating Gifts PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Gifts ad, which can maximize your advertising revenue.
2. Set a Budget for Your Gifts PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Gifts ads ROI.
3. Target Gifts Audience
You can target Gifts audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Gifts PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Gifts PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Gifts Competitors
Learning competitors' PPC strategies can help you understand the Gifts audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Gifts Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Gifts? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Gifts on Google, and they are your future customers. To get these potential customers, you need to bid on Gifts keywords in AdWords (Google's advertising system) to get your Gifts PPC ads to show up prominently in the search results.
Here are some high-quality Gifts keywords to help you start a successful Google PPC journey.
| Rank | Gifts Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gifts | 2.1M | 0.62 | 80 |
| 2 | birthday gifts for him | 65.6K | 0.59 | 100 |
| 3 | unique gifts for women | 22.7K | 0.77 | 100 |
| 4 | christmas gifts for boyfriend | 80.9K | 0.39 | 78 |
| 5 | housewarming gifts | 245.4K | 0.54 | 100 |
| 6 | gifts for women | 247.1K | 0.65 | 100 |
| 7 | golf gifts for men | 18.5K | 0.86 | 100 |
| 8 | gifts for brother | 81.1K | 0.34 | 100 |
| 9 | gifts for mother in law | 48.6K | 0.78 | 100 |
| 10 | 18th birthday gifts | 27.2K | 0.46 | 100 |
See More Gifts Keywords
Also, you can use tools such as AdTargeting to monitor the Gifts keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Gifts website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Gifts - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Gifts PPC ads. On Bing, you can bid on Gifts keywords for a lower price.
Here are the search volume and CPC for some of the top Gifts keywords.
| Rank | Gifts Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gifts friends delivered | 0 | 0.00 | Low |
| 2 | cute personalized gifts | 21 | 0.00 | Medium |
| 3 | top gifts 2020 | 15 | 0.00 | Low |
| 4 | personlized gifts for women | 10 | 0.00 | Low |
| 5 | gifts people who have everything | 15 | 0.00 | Medium |
| 6 | original gifts | 31 | 0.03 | High |
| 7 | fun gifts birthdays | 0 | 0.00 | Low |
| 8 | unique birthday gifts deals | 0 | 0.00 | Low |
| 9 | best gifts 2020 | 21 | 0.00 | Low |
| 10 | party gifts ideas | 12 | 0.00 | Low |
See More Gifts Keywords
With these top Gifts keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Gifts ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Gifts audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Gifts audience report to give us an insight into the Gifts audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Unique Gifts | 9.1M | F:68% M:32% | 25-34:32% |
| 2 | Birthday Gifts | 7.8M | F:83% M:17% | 25-34:27% |
| 3 | Personalised Gifts | 3.9M | F:82% M:18% | 25-34:39% |
| 4 | Spencer Gifts | 1.9M | F:64.9% M:35.1% | 25-34:52% |
| 5 | Special Gifts | 1.5M | F:69% M:31% | 25-34:36% |
| 6 | Marleylilly - Monogrammed Gifts | 1.4M | F:98% M:2% | 25-34:36% |
| 7 | Experiential gifts | 1.2M | F:79.6% M:20.4% | 25-34:43% |
| 8 | Gifts for you | 335.3K | F:56.1% M:43.9% | 25-34:32% |
| 9 | Take It Personal Gifts | 135.7K | F:77% M:23% | 25-34:32% |
| 10 | Noel Gifts | 10.6K | F:78% M:22% | 35-44:39% |
When you create Facebook PPC ads, researching other Gifts Facebook pages can provide you with inspiration. Here are some popular Gifts pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 30-Gifts | 392 | 22 | - |
| 2 | 702 Gifts | 1.3K | 45 | - |
| 3 | 301 Gifts | 1.8K | 15 | - |
| 4 | Gifts Happen Here - Monogrammed Gifts | 81.0K | 282 | - |
| 5 | Remember Me Gifts - Personalized Gifts | 13.0K | 48 | - |
| 6 | Callie Gifts | 20.3K | 392 | USA |
| 7 | Chill Gifts | 522 | 369 | - |
| 8 | Wonderbly Gifts | 49 | 369 | - |
| 9 | Art gifts | 1.5K | 189 | - |
| 10 | Family Gifts | 30 | 167 | - |
Through AdTargeting, we can get rich information about these Gifts pages.
For example, 30-Gifts, it has got 392 likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Gifts audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Gifts - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Gifts audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Gifts audience through user interests.
PPC for Gifts - tiktok
Here are some useful articles to help you market your Gifts business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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