PPC for Gifts - Essential Tips & Platforms to Increase Sales

PPC for Gifts: Essential Tips & Platforms to Increase Sales

Gifts keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Gifts business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Gifts
  • Target Gifts audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Gifts and how it can boost your business.

Table of Contents:

What's PPC for Gifts?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Gifts business by placing Gifts PPC ads in search engines, social media or on websites. But how to develop effective Gifts PPC ads? Here are the steps:

5 Step Process To Creating Gifts PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Gifts ad, which can maximize your advertising revenue.

2. Set a Budget for Your Gifts PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Gifts ads ROI.

3. Target Gifts Audience

You can target Gifts audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Gifts PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Gifts PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Gifts Competitors

Learning competitors' PPC strategies can help you understand the Gifts audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Gifts Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Gifts? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Gifts on Google, and they are your future customers. To get these potential customers, you need to bid on Gifts keywords in AdWords (Google's advertising system) to get your Gifts PPC ads to show up prominently in the search results.

Here are some high-quality Gifts keywords to help you start a successful Google PPC journey.

Rank Gifts Keywords Search volume Cost Per Click Paid Difficulty
1 gifts 2.1M 0.62 80
2 birthday gifts for him 65.6K 0.59 100
3 unique gifts for women 22.7K 0.77 100
4 christmas gifts for boyfriend 80.9K 0.39 78
5 housewarming gifts 245.4K 0.54 100
6 gifts for women 247.1K 0.65 100
7 golf gifts for men 18.5K 0.86 100
8 gifts for brother 81.1K 0.34 100
9 gifts for mother in law 48.6K 0.78 100
10 18th birthday gifts 27.2K 0.46 100

See More Gifts Keywords

Also, you can use tools such as AdTargeting to monitor the Gifts keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Gifts website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Gifts keywords research - Adtargeting

PPC for Gifts - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Gifts PPC ads. On Bing, you can bid on Gifts keywords for a lower price.

Here are the search volume and CPC for some of the top Gifts keywords.

Rank Gifts Keywords Search volume Cost Per Click Paid Difficulty
1 gifts friends delivered 0 0.00 Low
2 cute personalized gifts 21 0.00 Medium
3 top gifts 2020 15 0.00 Low
4 personlized gifts for women 10 0.00 Low
5 gifts people who have everything 15 0.00 Medium
6 original gifts 31 0.03 High
7 fun gifts birthdays 0 0.00 Low
8 unique birthday gifts deals 0 0.00 Low
9 best gifts 2020 21 0.00 Low
10 party gifts ideas 12 0.00 Low

See More Gifts Keywords

With these top Gifts keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Gifts ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Gifts audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Gifts audience report to give us an insight into the Gifts audience.

Rank Interests Audience Gender Age
1 Unique Gifts 9.1M F:68% M:32% 25-34:32%
2 Birthday Gifts 7.8M F:83% M:17% 25-34:27%
3 Personalised Gifts 3.9M F:82% M:18% 25-34:39%
4 Spencer Gifts 1.9M F:64.9% M:35.1% 25-34:52%
5 Special Gifts 1.5M F:69% M:31% 25-34:36%
6 Marleylilly - Monogrammed Gifts 1.4M F:98% M:2% 25-34:36%
7 Experiential gifts 1.2M F:79.6% M:20.4% 25-34:43%
8 Gifts for you 335.3K F:56.1% M:43.9% 25-34:32%
9 Take It Personal Gifts 135.7K F:77% M:23% 25-34:32%
10 Noel Gifts 10.6K F:78% M:22% 35-44:39%

When you create Facebook PPC ads, researching other Gifts Facebook pages can provide you with inspiration. Here are some popular Gifts pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 30-Gifts 392 22 -
2 702 Gifts 1.3K 45 -
3 301 Gifts 1.8K 15 -
4 Gifts Happen Here - Monogrammed Gifts 81.0K 282 -
5 Remember Me Gifts - Personalized Gifts 13.0K 48 -
6 Callie Gifts 20.3K 392 USA
7 Chill Gifts 522 369 -
8 Wonderbly Gifts 49 369 -
9 Art gifts 1.5K 189 -
10 Family Gifts 30 167 -

Through AdTargeting, we can get rich information about these Gifts pages.

For example, 30-Gifts, it has got 392 likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Gifts audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Gifts keywords research - Adtargeting

PPC for Gifts - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Gifts audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Gifts audience through user interests.

Gifts keywords research - Adtargeting

PPC for Gifts - tiktok

Here are some useful articles to help you market your Gifts business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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