PPC for Churches - Essential Tips & Platforms to Increase Sales

PPC for Churches: Essential Tips & Platforms to Increase Sales

Churches keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Churches business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Churches
  • Target Churches audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Churches and how it can boost your business.

Table of Contents:

What's PPC for Churches?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Churches business by placing Churches PPC ads in search engines, social media or on websites. But how to develop effective Churches PPC ads? Here are the steps:

5 Step Process To Creating Churches PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Churches ad, which can maximize your advertising revenue.

2. Set a Budget for Your Churches PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Churches ads ROI.

3. Target Churches Audience

You can target Churches audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Churches PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Churches PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Churches Competitors

Learning competitors' PPC strategies can help you understand the Churches audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Churches Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Churches? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Churches on Google, and they are your future customers. To get these potential customers, you need to bid on Churches keywords in AdWords (Google's advertising system) to get your Churches PPC ads to show up prominently in the search results.

Here are some high-quality Churches keywords to help you start a successful Google PPC journey.

Rank Churches Keywords Search volume Cost Per Click Paid Difficulty
1 churches 1.2M 0.64 6
2 churches near me 823.0K 2.75 5
3 non denominational churches near me 60.0K 3.69 8
4 churches open near me 12.1K 2.35 7
5 martin luther 95 theses 12.1K 1.20 1
6 word of faith 17.0K 3.00 7
7 st mary of the angels 8.1K 0.00 0
8 riverside church 9.9K 1.61 1
9 all souls 9.9K 0.22 16
10 st john chrysostom 6.6K 0.25 1

See More Churches Keywords

Also, you can use tools such as AdTargeting to monitor the Churches keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Churches website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Churches keywords research - Adtargeting

PPC for Churches - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Churches PPC ads. On Bing, you can bid on Churches keywords for a lower price.

Here are the search volume and CPC for some of the top Churches keywords.

Rank Churches Keywords Search volume Cost Per Click Paid Difficulty
1 churches nearby 82 0.06 High
2 christian music churches 0 0.00 Low
3 st andrew russians orthodox churches philadelphia 0 0.00 Low
4 christian churches medford oregon 12 0.00 Low
5 churches near marietta ga 10 0.00 Low
6 churches usa 11 0.00 Low
7 moderate christian churches 10 0.00 Low
8 philadelphia churches 29 0.00 Low
9 christian local churches 10 0.00 Low
10 churches sale rent 0 0.00 Low

See More Churches Keywords

With these top Churches keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Churches ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Churches audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Churches audience report to give us an insight into the Churches audience.

Rank Interests Audience Gender Age
1 Eastern Catholic Churches 14.6M F:65.8% M:34.2% 25-34:24%
2 Churches of Christ 4.0M F:61.5% M:38.5% 25-34:23%
3 American Baptist Churches USA 158.9K F:60.3% M:39.7% 25-34:22%
4 Australian Christian Churches 102.8K F:56% M:44% 25-34:36%
5 Christian Reformed Churches 17.6K F:64% M:36% 25-34:22%
6 Association of Related Churches ARC 10.4K F:49% M:51% 35-44:37%
7 Catholic Church 251.9M F:53% M:47% 25-34:30%
8 Christian Church 86.2M F:57.8% M:42.2% 25-34:28%
9 Church (building) 75.8M F:55.9% M:44.1% 25-34:28%
10 Choir 59.7M F:53.2% M:46.8% 25-34:32%

When you create Facebook PPC ads, researching other Churches Facebook pages can provide you with inspiration. Here are some popular Churches pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Churches Care 2.2K 92 USA
2 Calvary Apostolic Assembly Churches 598 16 -
3 North Carolina Council of Churches 1.5K 15 -
4 Christian Churches Monitoring Group - CCMG 28.4K 15 -
5 Churches of Christ in Queensland - Seniors Lifestyles 14.1K 123 -
6 Living Word Christian Churches of Cebu International, Inc. 27.7K 37 PHL
7 Churches of Christ in Queensland - Children, Youth and Families 17.6K 22 -
8 Adventist Churches 288.9K 3 -
9 TGM Churches 187 1 -
10 Explore Churches 2.5K 2 -

Through AdTargeting, we can get rich information about these Churches pages.

For example, Churches Care, it has got 2.2K likes and published 92 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Churches audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Churches keywords research - Adtargeting

PPC for Churches - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Churches audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Churches audience through user interests.

Churches keywords research - Adtargeting

PPC for Churches - tiktok

Here are some useful articles to help you market your Churches business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?

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