PPC for Churches: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Churches business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Churches
- Target Churches audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Churches and how it can boost your business.
What's PPC for Churches?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Churches business by placing Churches PPC ads in search engines, social media or on websites. But how to develop effective Churches PPC ads? Here are the steps:
5 Step Process To Creating Churches PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Churches ad, which can maximize your advertising revenue.
2. Set a Budget for Your Churches PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Churches ads ROI.
3. Target Churches Audience
You can target Churches audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Churches PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Churches PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Churches Competitors
Learning competitors' PPC strategies can help you understand the Churches audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Churches Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Churches? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Churches on Google, and they are your future customers. To get these potential customers, you need to bid on Churches keywords in AdWords (Google's advertising system) to get your Churches PPC ads to show up prominently in the search results.
Here are some high-quality Churches keywords to help you start a successful Google PPC journey.
| Rank | Churches Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | churches | 1.2M | 0.64 | 6 |
| 2 | churches near me | 823.0K | 2.75 | 5 |
| 3 | non denominational churches near me | 60.0K | 3.69 | 8 |
| 4 | churches open near me | 12.1K | 2.35 | 7 |
| 5 | martin luther 95 theses | 12.1K | 1.20 | 1 |
| 6 | word of faith | 17.0K | 3.00 | 7 |
| 7 | st mary of the angels | 8.1K | 0.00 | 0 |
| 8 | riverside church | 9.9K | 1.61 | 1 |
| 9 | all souls | 9.9K | 0.22 | 16 |
| 10 | st john chrysostom | 6.6K | 0.25 | 1 |
See More Churches Keywords
Also, you can use tools such as AdTargeting to monitor the Churches keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Churches website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Churches - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Churches PPC ads. On Bing, you can bid on Churches keywords for a lower price.
Here are the search volume and CPC for some of the top Churches keywords.
| Rank | Churches Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | churches nearby | 82 | 0.06 | High |
| 2 | christian music churches | 0 | 0.00 | Low |
| 3 | st andrew russians orthodox churches philadelphia | 0 | 0.00 | Low |
| 4 | christian churches medford oregon | 12 | 0.00 | Low |
| 5 | churches near marietta ga | 10 | 0.00 | Low |
| 6 | churches usa | 11 | 0.00 | Low |
| 7 | moderate christian churches | 10 | 0.00 | Low |
| 8 | philadelphia churches | 29 | 0.00 | Low |
| 9 | christian local churches | 10 | 0.00 | Low |
| 10 | churches sale rent | 0 | 0.00 | Low |
See More Churches Keywords
With these top Churches keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Churches ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Churches audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Churches audience report to give us an insight into the Churches audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Eastern Catholic Churches | 14.6M | F:65.8% M:34.2% | 25-34:24% |
| 2 | Churches of Christ | 4.0M | F:61.5% M:38.5% | 25-34:23% |
| 3 | American Baptist Churches USA | 158.9K | F:60.3% M:39.7% | 25-34:22% |
| 4 | Australian Christian Churches | 102.8K | F:56% M:44% | 25-34:36% |
| 5 | Christian Reformed Churches | 17.6K | F:64% M:36% | 25-34:22% |
| 6 | Association of Related Churches ARC | 10.4K | F:49% M:51% | 35-44:37% |
| 7 | Catholic Church | 251.9M | F:53% M:47% | 25-34:30% |
| 8 | Christian Church | 86.2M | F:57.8% M:42.2% | 25-34:28% |
| 9 | Church (building) | 75.8M | F:55.9% M:44.1% | 25-34:28% |
| 10 | Choir | 59.7M | F:53.2% M:46.8% | 25-34:32% |
When you create Facebook PPC ads, researching other Churches Facebook pages can provide you with inspiration. Here are some popular Churches pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Churches Care | 2.2K | 92 | USA |
| 2 | Calvary Apostolic Assembly Churches | 598 | 16 | - |
| 3 | North Carolina Council of Churches | 1.5K | 15 | - |
| 4 | Christian Churches Monitoring Group - CCMG | 28.4K | 15 | - |
| 5 | Churches of Christ in Queensland - Seniors Lifestyles | 14.1K | 123 | - |
| 6 | Living Word Christian Churches of Cebu International, Inc. | 27.7K | 37 | PHL |
| 7 | Churches of Christ in Queensland - Children, Youth and Families | 17.6K | 22 | - |
| 8 | Adventist Churches | 288.9K | 3 | - |
| 9 | TGM Churches | 187 | 1 | - |
| 10 | Explore Churches | 2.5K | 2 | - |
Through AdTargeting, we can get rich information about these Churches pages.
For example, Churches Care, it has got 2.2K likes and published 92 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Churches audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Churches - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Churches audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Churches audience through user interests.
PPC for Churches - tiktok
Here are some useful articles to help you market your Churches business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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