PPC for Coffee: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Coffee business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Coffee
- Target Coffee audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Coffee and how it can boost your business.
What's PPC for Coffee?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Coffee business by placing Coffee PPC ads in search engines, social media or on websites. But how to develop effective Coffee PPC ads? Here are the steps:
5 Step Process To Creating Coffee PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Coffee ad, which can maximize your advertising revenue.
2. Set a Budget for Your Coffee PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Coffee ads ROI.
3. Target Coffee Audience
You can target Coffee audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Coffee PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Coffee PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Coffee Competitors
Learning competitors' PPC strategies can help you understand the Coffee audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Coffee Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Coffee? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Coffee on Google, and they are your future customers. To get these potential customers, you need to bid on Coffee keywords in AdWords (Google's advertising system) to get your Coffee PPC ads to show up prominently in the search results.
Here are some high-quality Coffee keywords to help you start a successful Google PPC journey.
| Rank | Coffee Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Coffee | 30.6M | 0.68 | 3 |
| 2 | coffee roaster | 369.8K | 1.78 | 21 |
| 3 | ninja coffee bar | 19.1K | 0.68 | 100 |
| 4 | slimming coffee | 16.6K | 0.59 | 100 |
| 5 | coffee day near me | 19.5K | 0.38 | 2 |
| 6 | best starbucks iced coffee | 21.4K | 3.72 | 2 |
| 7 | vietnamese coffee | 97.5K | 2.12 | 69 |
| 8 | italian coffee | 75.9K | 1.07 | 46 |
| 9 | luwak coffee | 31.2K | 0.35 | 62 |
| 10 | bulletproof coffee | 142.9K | 0.93 | 100 |
See More Coffee Keywords
Also, you can use tools such as AdTargeting to monitor the Coffee keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Coffee website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Coffee - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Coffee PPC ads. On Bing, you can bid on Coffee keywords for a lower price.
Here are the search volume and CPC for some of the top Coffee keywords.
| Rank | Coffee Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | coffee drink recipes starbucks | 0 | 0.00 | Low |
| 2 | starbucks chilled coffee | 18 | 0.07 | Medium |
| 3 | coffee shops local | 12 | 0.00 | Low |
| 4 | luckin coffee | 630 | 0.00 | High |
| 5 | costa coffee menu prices | 10 | 0.00 | Low |
| 6 | mexico coffee | 35 | 0.06 | High |
| 7 | define coffee | 49 | 0.00 | Low |
| 8 | kopi luwak coffee | 690 | 0.02 | High |
| 9 | organiccoffee | 16 | 0.00 | Low |
| 10 | coffee discount online | 0 | 0.00 | Low |
See More Coffee Keywords
With these top Coffee keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Coffee ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Coffee audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Coffee audience report to give us an insight into the Coffee audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Coffee | 630.1M | F:53.4% M:46.6% | 25-34:35% |
| 2 | Coffeehouses | 484.4M | F:53.1% M:46.9% | 25-34:36% |
| 3 | Coffee bean | 83.8M | F:59.2% M:40.8% | 25-34:35% |
| 4 | Coffee culture | 68.1M | F:65.1% M:34.9% | 25-34:37% |
| 5 | Coffee preparation | 30.9M | F:60.9% M:39.1% | 25-34:36% |
| 6 | Coffeemaker | 19.1M | F:46.3% M:53.7% | 25-34:38% |
| 7 | Arabic coffee | 19.0M | F:50.9% M:49.1% | 25-34:42% |
| 8 | Specialty coffee | 15.0M | F:54.9% M:45.1% | 25-34:40% |
| 9 | Iced coffee | 13.7M | F:62.9% M:37.1% | 25-34:37% |
| 10 | Great Taste Coffee Makers | 11.6M | F:47% M:53% | 25-34:33% |
When you create Facebook PPC ads, researching other Coffee Facebook pages can provide you with inspiration. Here are some popular Coffee pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Coffee7 | 127.6K | 22 | - |
| 2 | 19+ Coffee | 347 | 18 | - |
| 3 | Coffee1 | 5.2K | 16 | LTU |
| 4 | 103 Coffee | 26.5K | 95 | MYS |
| 5 | Coffee Break | 1.8K | 2946 | USA |
| 6 | ZUS Coffee | 49.5K | 1512 | MYS |
| 7 | Coffee Island | 341.9K | 1077 | GRC |
| 8 | Chamberlain Coffee | 7.1K | 549 | USA |
| 9 | Javy Coffee | 3.6K | 436 | USA |
| 10 | Rage Coffee | 3.4K | 422 | IND |
Through AdTargeting, we can get rich information about these Coffee pages.
For example, Coffee7, it has got 127.6K likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Coffee audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Coffee - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Coffee audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Coffee audience through user interests.
PPC for Coffee - tiktok
Here are some useful articles to help you market your Coffee business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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