PPC for Coffee - Essential Tips & Platforms to Increase Sales

PPC for Coffee: Essential Tips & Platforms to Increase Sales

Coffee keywords research - Adtargeting

According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Coffee business, its benefit includes but not limited to:

  • Immediately generate a lot of leads for Coffee
  • Target Coffee audience in Real-Time
  • Increase your brand presence

Continue reading this PPC guide to learn about PPC for Coffee and how it can boost your business.

Table of Contents:

What's PPC for Coffee?

PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Coffee business by placing Coffee PPC ads in search engines, social media or on websites. But how to develop effective Coffee PPC ads? Here are the steps:

5 Step Process To Creating Coffee PPC Ads

1. Define Your Goals

Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Coffee ad, which can maximize your advertising revenue.

2. Set a Budget for Your Coffee PPC Campaign

It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Coffee ads ROI.

3. Target Coffee Audience

You can target Coffee audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Coffee PPC ads results will be.

4. Track Your PPC Ads Metrics

Monitor and optimize the effectiveness of your Coffee PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.

5. Learn from Coffee Competitors

Learning competitors' PPC strategies can help you understand the Coffee audience's pain points, so you can optimize your PPC campaigns.

4 PPC Platforms to Boost Coffee Sales

When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Coffee? In this chapter, you will learn more about these platforms:

  • Google
  • Bing
  • Facebook
  • TikTok

Google Ads

Google Ads is the most popular PPC ad network. Every day a large number of people search for Coffee on Google, and they are your future customers. To get these potential customers, you need to bid on Coffee keywords in AdWords (Google's advertising system) to get your Coffee PPC ads to show up prominently in the search results.

Here are some high-quality Coffee keywords to help you start a successful Google PPC journey.

Rank Coffee Keywords Search volume Cost Per Click Paid Difficulty
1 Coffee 30.6M 0.68 3
2 coffee roaster 369.8K 1.78 21
3 ninja coffee bar 19.1K 0.68 100
4 slimming coffee 16.6K 0.59 100
5 coffee day near me 19.5K 0.38 2
6 best starbucks iced coffee 21.4K 3.72 2
7 vietnamese coffee 97.5K 2.12 69
8 italian coffee 75.9K 1.07 46
9 luwak coffee 31.2K 0.35 62
10 bulletproof coffee 142.9K 0.93 100

See More Coffee Keywords

Also, you can use tools such as AdTargeting to monitor the Coffee keywords on your competitor's websites and use them to optimize your PPC campaigns.

Just enter a Coffee website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.

Coffee keywords research - Adtargeting

PPC for Coffee - domain

Bing Ads

Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Coffee PPC ads. On Bing, you can bid on Coffee keywords for a lower price.

Here are the search volume and CPC for some of the top Coffee keywords.

Rank Coffee Keywords Search volume Cost Per Click Paid Difficulty
1 coffee drink recipes starbucks 0 0.00 Low
2 starbucks chilled coffee 18 0.07 Medium
3 coffee shops local 12 0.00 Low
4 luckin coffee 630 0.00 High
5 costa coffee menu prices 10 0.00 Low
6 mexico coffee 35 0.06 High
7 define coffee 49 0.00 Low
8 kopi luwak coffee 690 0.02 High
9 organiccoffee 16 0.00 Low
10 coffee discount online 0 0.00 Low

See More Coffee Keywords

With these top Coffee keywords, we believe your Bing ads can perform very well.

Facebook Ads

Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.

Through Facebook's advertising system, you can place Coffee ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Coffee audience based on interests, age, gender, geographic location, etc.

Here is Facebook's Coffee audience report to give us an insight into the Coffee audience.

Rank Interests Audience Gender Age
1 Coffee 630.1M F:53.4% M:46.6% 25-34:35%
2 Coffeehouses 484.4M F:53.1% M:46.9% 25-34:36%
3 Coffee bean 83.8M F:59.2% M:40.8% 25-34:35%
4 Coffee culture 68.1M F:65.1% M:34.9% 25-34:37%
5 Coffee preparation 30.9M F:60.9% M:39.1% 25-34:36%
6 Coffeemaker 19.1M F:46.3% M:53.7% 25-34:38%
7 Arabic coffee 19.0M F:50.9% M:49.1% 25-34:42%
8 Specialty coffee 15.0M F:54.9% M:45.1% 25-34:40%
9 Iced coffee 13.7M F:62.9% M:37.1% 25-34:37%
10 Great Taste Coffee Makers 11.6M F:47% M:53% 25-34:33%

When you create Facebook PPC ads, researching other Coffee Facebook pages can provide you with inspiration. Here are some popular Coffee pages for your reference.

Rank Page Name Likes Ads Audience Geo
1 Coffee7 127.6K 22 -
2 19+ Coffee 347 18 -
3 Coffee1 5.2K 16 LTU
4 103 Coffee 26.5K 95 MYS
5 Coffee Break 1.8K 2946 USA
6 ZUS Coffee 49.5K 1512 MYS
7 Coffee Island 341.9K 1077 GRC
8 Chamberlain Coffee 7.1K 549 USA
9 Javy Coffee 3.6K 436 USA
10 Rage Coffee 3.4K 422 IND

Through AdTargeting, we can get rich information about these Coffee pages.

For example, Coffee7, it has got 127.6K likes and published 22 ads in total, and its audience is most distributed in USA. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.

And, AdTargeting can help you analyze the Coffee audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:

Coffee keywords research - Adtargeting

PPC for Coffee - audience page

TikTok Ads

TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Coffee audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Coffee audience through user interests.

Coffee keywords research - Adtargeting

PPC for Coffee - tiktok

Here are some useful articles to help you market your Coffee business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?