PPC for Cleaning Services: Essential Tips & Platforms to Increase Sales
According to Forbes, almost 50% of small businesses are utilizing pay-per-click advertising (PPC). PPC can have a major and positive impact on your Cleaning Services business, its benefit includes but not limited to:
- Immediately generate a lot of leads for Cleaning Services
- Target Cleaning Services audience in Real-Time
- Increase your brand presence
Continue reading this PPC guide to learn about PPC for Cleaning Services and how it can boost your business.
What's PPC for Cleaning Services?
PPC is a form of online advertising in which you only pay when people click on your ads. You can easily promote your Cleaning Services business by placing Cleaning Services PPC ads in search engines, social media or on websites. But how to develop effective Cleaning Services PPC ads? Here are the steps:
5 Step Process To Creating Cleaning Services PPC Ads
1. Define Your Goals
Do you want to boost sales, leads, or brand awareness? Determine your goals before placing Cleaning Services ad, which can maximize your advertising revenue.
2. Set a Budget for Your Cleaning Services PPC Campaign
It's a vital step to decide how much you can afford to spend. A proper budget can bring you a lot of clicks and increase your Cleaning Services ads ROI.
3. Target Cleaning Services Audience
You can target Cleaning Services audience by keywords, audience age, gender, geographic location, etc. The more accurate the target audience is, the better the Cleaning Services PPC ads results will be.
4. Track Your PPC Ads Metrics
Monitor and optimize the effectiveness of your Cleaning Services PPC ads by focusing on metrics such as CTR, clicks, conversion rates, etc.
5. Learn from Cleaning Services Competitors
Learning competitors' PPC strategies can help you understand the Cleaning Services audience's pain points, so you can optimize your PPC campaigns.
4 PPC Platforms to Boost Cleaning Services Sales
When it comes to PPC, platform selection is critical. Which PPC ad platform is right for Cleaning Services? In this chapter, you will learn more about these platforms:
- Bing
- TikTok
Google Ads
Google Ads is the most popular PPC ad network. Every day a large number of people search for Cleaning Services on Google, and they are your future customers. To get these potential customers, you need to bid on Cleaning Services keywords in AdWords (Google's advertising system) to get your Cleaning Services PPC ads to show up prominently in the search results.
Here are some high-quality Cleaning Services keywords to help you start a successful Google PPC journey.
| Rank | Cleaning Services Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | cleaning services | 285.5K | 3.75 | 29 |
| 2 | residential house cleaning services | 17.9K | 5.89 | 48 |
| 3 | eco cleaning services | 1.3K | 3.36 | 31 |
| 4 | bathroom cleaning services | 6.1K | 0.89 | 64 |
| 5 | move out cleaning services near me | 1.3K | 7.99 | 48 |
| 6 | local house cleaning services | 1.8K | 6.28 | 50 |
| 7 | facade cleaning services | 880 | 1.58 | 18 |
| 8 | mold cleaning services | 1.6K | 23.96 | 56 |
| 9 | commercial cleaning services near me | 5.1K | 23.65 | 42 |
| 10 | local cleaning services | 3.2K | 5.66 | 57 |
See More Cleaning Services Keywords
Also, you can use tools such as AdTargeting to monitor the Cleaning Services keywords on your competitor's websites and use them to optimize your PPC campaigns.
Just enter a Cleaning Services website domain in AdTargeting, and you can analyze competitors' PPC strategy to beat it.
PPC for Cleaning Services - domain
Bing Ads
Bing is second only to Google as a search engine, and its PPC ads are very similar to Google's. Although Bing has fewer users than Google, it has a higher CTR and lower cost for Cleaning Services PPC ads. On Bing, you can bid on Cleaning Services keywords for a lower price.
Here are the search volume and CPC for some of the top Cleaning Services keywords.
| Rank | Cleaning Services Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | local cleaning servicess | 0 | 0.00 | Low |
| 2 | cleaning services cleaning servicesstone | 0 | 0.00 | Low |
| 3 | home office cleaning services | 11 | 0.00 | Low |
| 4 | pristine cleaning services | 68 | 0.04 | Medium |
| 5 | furniture cleaning services | 1.6K | 0.19 | High |
| 6 | cleaning services canberra | 10 | 0.00 | Low |
| 7 | house cleaning services denver | 25 | 0.00 | Low |
| 8 | home cleaning cleaning services | 10 | 0.17 | Low |
| 9 | home cleaning services seattle | 16 | 0.00 | Low |
| 10 | steam cleaning services | 1.6K | 0.14 | High |
See More Cleaning Services Keywords
With these top Cleaning Services keywords, we believe your Bing ads can perform very well.
Facebook Ads
Facebook has 2.93 billion monthly active users, its large user base and powerful advertising system make it one of the best PPC platforms.
Through Facebook's advertising system, you can place Cleaning Services ads on Facebook, Instagram, Messenger, and Audience Network. And you can precisely target Cleaning Services audience based on interests, age, gender, geographic location, etc.
Here is Facebook's Cleaning Services audience report to give us an insight into the Cleaning Services audience.
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Maid service | 8.3M | F:60.4% M:39.6% | 25-34:32% |
When you create Facebook PPC ads, researching other Cleaning Services Facebook pages can provide you with inspiration. Here are some popular Cleaning Services pages for your reference.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | PRO Cleaning Services | 12.0K | 52 | PHL |
| 2 | Polished Cleaning Services | 647 | 52 | - |
| 3 | CJP Cleaning Services | 30.3K | 30 | PHL |
| 4 | Skitterblink Cleaning Services | 8.4K | 28 | - |
| 5 | Bleach Cleaning Services | 632 | 22 | - |
| 6 | Legacy Cleaning Services | 1.3K | 17 | - |
| 7 | Elnino Cleaning Services | 759 | 17 | NGA |
| 8 | Professional cleaning services | 3.1K | 16 | - |
| 9 | Atlanta Cleaning Services | 4.8K | 40 | - |
| 10 | Kempston Cleaning Services | 5.5K | 33 | ZAF |
Through AdTargeting, we can get rich information about these Cleaning Services pages.
For example, PRO Cleaning Services, it has got 12.0K likes and published 52 ads in total, and its audience is most distributed in PHL. If you want to know more information, such as ads channel distribution, creatives types and ad cases, please visit AdTargeting to check it out.
And, AdTargeting can help you analyze the Cleaning Services audience of any competing Facebook page to help you make marketing decisions. As shown in the figure below:
PPC for Cleaning Services - audience page
TikTok Ads
TikTok is the newest PPC platform with over 1 billion users. Although it costs more to advertise than Facebook and Google, it can bring you a large number of Cleaning Services audience and high ROAS. TikTok PPC is similar to Facebook in that it helps you target Cleaning Services audience through user interests.
PPC for Cleaning Services - tiktok
Here are some useful articles to help you market your Cleaning Services business on TikTok:
30+ Brilliant TikTok Captions to Increase Your TikTok Traffic
What Is FYP in TikTok & How to Get on the FYP in 2022?
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