Online Marketing for Web Development: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Web Development is lucrative. The reasons are simple:
- More and more people are looking for Web Development online
- Your competitors are turning to Web Development marketing
- It is cheaper for Web Development to market online
What should you consider and implement to make sure your Web Development grows online? Here are some good strategies.
Build Social Marketing for Web Development
Social media is growing rapidly, and it’s an affordable way to gain Web Development customers.
It’s good to promote Web Development on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Web Development.
- Add a bio to each page you create and include your Web Development’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Web Development products, services, and promotions. And post high-quality Web Development photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Web Development reach, you can use social media advertising. It can reach lots of Web Development audience at a low cost.
Some tools can help you target Web Development audience precisely to improve your Web Development ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Web Development interests on Facebook and TikTok
- Analyzing Web Development keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Web Development audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Web development | 53.7M | F:29.3% M:70.7% | 25-34:41% |
| 2 | Web development tools | 9.7K | F:21% M:79% | 25-34:49% |
| 3 | Web developer | 10.0M | F:28% M:72% | 25-34:43% |
| 4 | Web application development | 408.4K | F:19.9% M:80.1% | 18-24:46% |
| 5 | Web Designer & Developer | 264.0K | F:23% M:77% | 18-24:50% |
| 6 | Content development (web) | 62.8K | F:31% M:69% | 25-34:42% |
| 7 | The Web Developers | 17.2K | F:18% M:82% | 25-34:43% |
Meanwhile, here are some popular Facebook Web Development pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Web Development Apprenticeship | 96 | 32 | - |
| 2 | Scoding Web Development | 366 | 24 | - |
| 3 | GBN Web Development | 1.0K | 26 | - |
| 4 | Globalbit - Mobile & Web Development | 977 | 20 | - |
| 5 | Linkage Web Development Philippines | 4.2K | 18 | - |
If you want to analyze these Web Development pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Web Development - social marketing
Use PPC to Promote Your Web Development
PPC (Pay-per-Click) is an advertising model, and you can place Web Development ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Web Development PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Web Development” is searched 500.0K per month on Google. This means that your "Web Development" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Web Development customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Web Development keywords to reach Web Development audience.
We list some potential Web Development Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Web Development business.
Head Keywords for Web Development
| Rank | Web Development Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Web development | 500.0K | 3.00 | 25 |
Long-Tail Keywords for Web Development
| Rank | Web Development Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fiverr web development | 806 | 3.46 | 22 |
| 2 | web development packages | 457 | 3.61 | 33 |
| 3 | agile web development with rails | 133 | 2.74 | 62 |
| 4 | wordpress web development | 1.6K | 3.38 | 20 |
| 5 | php web development company | 490 | 53.78 | 9 |
| 6 | web development company website | 330 | 1.99 | 37 |
| 7 | web development agency | 5.3K | 8.73 | 36 |
| 8 | web development technologies | 1.5K | 1.98 | 8 |
| 9 | ecommerce web development company | 705 | 12.50 | 15 |
| 10 | treehouse front end web development | 78 | 5.13 | 25 |
| 11 | mdn web development | 451 | 3.01 | 11 |
| 12 | australian web development | 1.2K | 5.21 | 40 |
| 13 | html web development | 1.6K | 1.06 | 29 |
| 14 | top web development companies | 1.3K | 7.86 | 21 |
| 15 | coursera web development | 1.5K | 2.11 | 29 |
| 16 | seo and web development | 279 | 8.18 | 10 |
| 17 | professional web development services | 303 | 8.10 | 13 |
| 18 | web development for dummies | 280 | 4.61 | 100 |
| 19 | php web development services | 254 | 25.35 | 8 |
Additional Reading: >PPC for Web Development: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Web Development Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Web Development keywords in your website. AdTargeting can offer you lots of Web Development keywords, moreover, you can monitor competitors' websites to discover the Web Development keywords that drive traffic to them.
Online Marketing for Web Development - SEO
Based on Web Development keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Web Development products, list of best Web Development, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Web Development reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Web Development in Columbus”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Web Development rank higher in Map pack results.
Ready to Start Online Marketing for Web Development?
If you lack experience in conducting Web Development online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Web Development audience. You will easily reduce costs and increase advertising ROI！
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