Online Marketing for Wedding: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Wedding is lucrative. The reasons are simple:
- More and more people are looking for Wedding online
- Your competitors are turning to Wedding marketing
- It is cheaper for Wedding to market online
What should you consider and implement to make sure your Wedding grows online? Here are some good strategies.
Build Social Marketing for Wedding
Social media is growing rapidly, and it’s an affordable way to gain Wedding customers.
It’s good to promote Wedding on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Wedding.
- Add a bio to each page you create and include your Wedding’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Wedding products, services, and promotions. And post high-quality Wedding photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Wedding reach, you can use social media advertising. It can reach lots of Wedding audience at a low cost.
Some tools can help you target Wedding audience precisely to improve your Wedding ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Wedding interests on Facebook and TikTok
- Analyzing Wedding keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Wedding audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Weddings | 358.5M | F:60.1% M:39.9% | 25-34:41% |
| 2 | Wedding dress | 160.5M | F:80.2% M:19.8% | 25-34:43% |
| 3 | Wedding photography | 97.0M | F:66.7% M:33.3% | 25-34:47% |
| 4 | Wedding ring | 83.4M | F:76.7% M:23.3% | 25-34:44% |
| 5 | The Wedding (TV series) | 44.4M | F:69.2% M:30.8% | 25-34:41% |
| 6 | Wedding cake | 43.5M | F:85.9% M:14.1% | 25-34:46% |
| 7 | Wedding reception | 36.8M | F:81.6% M:18.4% | 25-34:49% |
| 8 | Wedding invitation | 29.3M | F:78.9% M:21.1% | 25-34:53% |
| 9 | Wedding videography | 23.5M | F:77.2% M:22.8% | 25-34:51% |
| 10 | Wedding customs by country | 19.9M | F:80.2% M:19.8% | 25-34:50% |
Meanwhile, here are some popular Facebook Wedding pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Vera for Wedding - Wedding Planner | 32 | 31 | - |
| 2 | CRAZY WEDDING | 49.0K | 180 | JPN |
| 3 | Tony Wedding | 72.5K | 101 | - |
| 4 | Rin Wedding | 304.4K | 97 | - |
| 5 | Halos Wedding | 15.8K | 87 | - |
If you want to analyze these Wedding pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Wedding - social marketing
Use PPC to Promote Your Wedding
PPC (Pay-per-Click) is an advertising model, and you can place Wedding ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Wedding PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Wedding” is searched 1.5M per month on Google. This means that your "Wedding" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Wedding customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Wedding keywords to reach Wedding audience.
We list some potential Wedding Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Wedding business.
Head Keywords for Wedding
| Rank | Wedding Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | wedding | 1.5M | 1.12 | 17 |
| 2 | boho wedding | 20.7K | 1.33 | 100 |
| 3 | wedding entertainment | 8.2K | 1.54 | 84 |
| 4 | chinese wedding | 22.2K | 0.54 | 41 |
| 5 | wedding greetings | 25.2K | 0.21 | 94 |
Long-Tail Keywords for Wedding
| Rank | Wedding Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | martha stewart weddings | 4.6K | 1.19 | 9 |
| 2 | all inclusive wedding packages | 6.2K | 1.65 | 51 |
| 3 | 17th wedding anniversary | 4.2K | 0.58 | 100 |
| 4 | titanium wedding bands | 9.3K | 1.69 | 100 |
| 5 | pandora wedding rings | 5.7K | 0.91 | 100 |
| 6 | something blue wedding | 8.3K | 0.40 | 100 |
| 7 | small wedding venues near me | 16.6K | 1.26 | 33 |
| 8 | gold wedding rings | 63.0K | 1.29 | 100 |
| 9 | black wedding bands | 9.5K | 1.80 | 100 |
| 10 | wedding bands for women | 107.2K | 2.40 | 100 |
| 11 | cheap wedding venues | 14.4K | 1.28 | 41 |
| 12 | wedding present ideas | 17.6K | 0.48 | 100 |
| 13 | tb joshua wedding | 1.1K | 0.00 | 0 |
| 14 | male wedding rings | 14.2K | 1.90 | 100 |
| 15 | 50th wedding anniversary ideas | 6.7K | 0.54 | 100 |
Additional Reading: >PPC for Wedding: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Wedding Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Wedding keywords in your website. AdTargeting can offer you lots of Wedding keywords, moreover, you can monitor competitors' websites to discover the Wedding keywords that drive traffic to them.
Online Marketing for Wedding - SEO
Based on Wedding keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Wedding products, list of best Wedding, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Wedding reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Wedding in Columbus”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Wedding rank higher in Map pack results.
Ready to Start Online Marketing for Wedding?
If you lack experience in conducting Wedding online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Wedding audience. You will easily reduce costs and increase advertising ROI！
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