Online Marketing for Wedding : Strategies & Tools to Boost Your Business

Online Marketing for Wedding: Strategies & Tools to Boost Your Business

Wedding keywords research - Adtargeting

There is no doubt that online marketing for Wedding is lucrative. The reasons are simple:

  • More and more people are looking for Wedding online
  • Your competitors are turning to Wedding marketing
  • It is cheaper for Wedding to market online

What should you consider and implement to make sure your Wedding grows online? Here are some good strategies.

Build Social Marketing for Wedding

Social media is growing rapidly, and it’s an affordable way to gain Wedding customers.

It’s good to promote Wedding on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Wedding.
  2. Add a bio to each page you create and include your Wedding’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Wedding products, services, and promotions. And post high-quality Wedding photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Wedding reach, you can use social media advertising. It can reach lots of Wedding audience at a low cost.

Some tools can help you target Wedding audience precisely to improve your Wedding ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Wedding interests on Facebook and TikTok
  • Analyzing Wedding keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Wedding audience on Facebook:

Rank Interests Audience Gender Age
1 Weddings 358.5M F:60.1% M:39.9% 25-34:41%
2 Wedding dress 160.5M F:80.2% M:19.8% 25-34:43%
3 Wedding photography 97.0M F:66.7% M:33.3% 25-34:47%
4 Wedding ring 83.4M F:76.7% M:23.3% 25-34:44%
5 The Wedding (TV series) 44.4M F:69.2% M:30.8% 25-34:41%
6 Wedding cake 43.5M F:85.9% M:14.1% 25-34:46%
7 Wedding reception 36.8M F:81.6% M:18.4% 25-34:49%
8 Wedding invitation 29.3M F:78.9% M:21.1% 25-34:53%
9 Wedding videography 23.5M F:77.2% M:22.8% 25-34:51%
10 Wedding customs by country 19.9M F:80.2% M:19.8% 25-34:50%

Meanwhile, here are some popular Facebook Wedding pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Vera for Wedding - Wedding Planner 32 31 -
3 Tony Wedding 72.5K 101 -
4 Rin Wedding 304.4K 97 -
5 Halos Wedding 15.8K 87 -

If you want to analyze these Wedding pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Wedding - social marketing

online marketing for Wedding - social marketing

Use PPC to Promote Your Wedding

PPC (Pay-per-Click) is an advertising model, and you can place Wedding ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Wedding PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Wedding” is searched 1.5M per month on Google. This means that your "Wedding" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Wedding customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Wedding keywords to reach Wedding audience.

We list some potential Wedding Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Wedding business.

Head Keywords for Wedding

Rank Wedding Keywords Search volume Cost Per Click Paid Difficulty
1 wedding 1.5M 1.12 17
2 boho wedding 20.7K 1.33 100
3 wedding entertainment 8.2K 1.54 84
4 chinese wedding 22.2K 0.54 41
5 wedding greetings 25.2K 0.21 94

Long-Tail Keywords for Wedding

Rank Wedding Keywords Search volume Cost Per Click Paid Difficulty
1 martha stewart weddings 4.6K 1.19 9
2 all inclusive wedding packages 6.2K 1.65 51
3 17th wedding anniversary 4.2K 0.58 100
4 titanium wedding bands 9.3K 1.69 100
5 pandora wedding rings 5.7K 0.91 100
6 something blue wedding 8.3K 0.40 100
7 small wedding venues near me 16.6K 1.26 33
8 gold wedding rings 63.0K 1.29 100
9 black wedding bands 9.5K 1.80 100
10 wedding bands for women 107.2K 2.40 100
11 cheap wedding venues 14.4K 1.28 41
12 wedding present ideas 17.6K 0.48 100
13 tb joshua wedding 1.1K 0.00 0
14 male wedding rings 14.2K 1.90 100
15 50th wedding anniversary ideas 6.7K 0.54 100

Grow SEO for Your Wedding Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Wedding keywords in your website. AdTargeting can offer you lots of Wedding keywords, moreover, you can monitor competitors' websites to discover the Wedding keywords that drive traffic to them.

Wedding keywords research - Adtargeting

Online Marketing for Wedding - SEO

Based on Wedding keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Wedding products, list of best Wedding, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Wedding reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Wedding in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Wedding rank higher in Map pack results.

Ready to Start Online Marketing for Wedding?

If you lack experience in conducting Wedding online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Wedding audience. You will easily reduce costs and increase advertising ROI!

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