Online Marketing for Shoes: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Shoes is lucrative. The reasons are simple:
- More and more people are looking for Shoes online
- Your competitors are turning to Shoes marketing
- It is cheaper for Shoes to market online
What should you consider and implement to make sure your Shoes grows online? Here are some good strategies.
Build Social Marketing for Shoes
Social media is growing rapidly, and it’s an affordable way to gain Shoes customers.
It’s good to promote Shoes on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Shoes.
- Add a bio to each page you create and include your Shoes’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Shoes products, services, and promotions. And post high-quality Shoes photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Shoes reach, you can use social media advertising. It can reach lots of Shoes audience at a low cost.
Some tools can help you target Shoes audience precisely to improve your Shoes ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Shoes interests on Facebook and TikTok
- Analyzing Shoes keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Shoes audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Shoes | 989.6M | F:53.3% M:46.7% | 25-34:36% |
| 2 | Bata Shoes | 12.1M | F:40.7% M:59.3% | 25-34:43% |
| 3 | DC Shoes | 8.0M | F:25.9% M:74.1% | 25-34:48% |
| 4 | ALDO Shoes | 5.9M | F:69.8% M:30.2% | 25-34:50% |
| 5 | Payless ShoeSource | 5.3M | F:44.6% M:55.4% | 25-34:30% |
| 6 | Keds (shoes) | 5.0M | F:87.9% M:12.1% | 25-34:41% |
| 7 | Toms Shoes | 4.8M | F:93.3% M:6.7% | 25-34:36% |
| 8 | Osiris Shoes | 2.0M | F:42.9% M:57.1% | 25-34:36% |
| 9 | Good Shoes | 1.8M | F:53.8% M:46.2% | 25-34:41% |
| 10 | Bags & Shoes | 1.7M | F:42.3% M:57.7% | 25-34:48% |
Meanwhile, here are some popular Facebook Shoes pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 11shoes | 12.3K | 49 | - |
| 2 | 1234.shoes | 97 | 21 | - |
| 3 | 124 Shoes | 6.7K | 400 | AUS |
| 4 | 360 Shoes | 98.7K | 15 | - |
| 5 | SHOES 53045 | 1.5K | 79 | - |
If you want to analyze these Shoes pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Shoes - social marketing
Use PPC to Promote Your Shoes
PPC (Pay-per-Click) is an advertising model, and you can place Shoes ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Shoes PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Shoes” is searched 4.4M per month on Google. This means that your "Shoes" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Shoes customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Shoes keywords to reach Shoes audience.
We list some potential Shoes Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Shoes business.
Head Keywords for Shoes
| Rank | Shoes Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Shoes | 4.4M | 0.63 | 100 |
| 2 | brooks shoes | 352.5K | 5.31 | 100 |
| 3 | bridal shoes | 511.8K | 0.86 | 100 |
| 4 | flipkart shoes | 78.2K | 0.02 | 100 |
| 5 | merrell shoes | 292.8K | 2.39 | 100 |
| 6 | new shoes | 165.5K | 0.48 | 100 |
| 7 | ladies shoes | 260.5K | 0.26 | 100 |
| 8 | custom shoes | 155.0K | 0.73 | 100 |
| 9 | dior shoes | 302.0K | 13.25 | 100 |
| 10 | leather shoes | 142.9K | 0.21 | 100 |
| 11 | white shoes | 710.5K | 0.35 | 98 |
| 12 | skating shoes | 632.3K | 0.41 | 100 |
| 13 | platform shoes | 206.3K | 0.60 | 100 |
| 14 | loafer shoes | 194.0K | 0.23 | 100 |
Long-Tail Keywords for Shoes
| Rank | Shoes Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | adidas shoes for men | 315.4K | 0.86 | 100 |
| 2 | jimmy choo shoes | 108.1K | 1.23 | 100 |
| 3 | puma shoes for men | 231.0K | 0.16 | 100 |
| 4 | louis vuitton shoes | 268.9K | 0.47 | 100 |
| 5 | hoka running shoes | 98.0K | 1.79 | 100 |
| 6 | best running shoes for men | 93.8K | 1.07 | 100 |
Additional Reading: >PPC for Shoes: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Shoes Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Shoes keywords in your website. AdTargeting can offer you lots of Shoes keywords, moreover, you can monitor competitors' websites to discover the Shoes keywords that drive traffic to them.
Online Marketing for Shoes - SEO
Based on Shoes keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Shoes products, list of best Shoes, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Shoes reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Shoes in Denver”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Shoes rank higher in Map pack results.
Ready to Start Online Marketing for Shoes?
If you lack experience in conducting Shoes online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Shoes audience. You will easily reduce costs and increase advertising ROI！
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