Online Marketing for saas: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for saas is lucrative. The reasons are simple:
- More and more people are looking for saas online
- Your competitors are turning to saas marketing
- It is cheaper for saas to market online
What should you consider and implement to make sure your saas grows online? Here are some good strategies.
Build Social Marketing for saas
Social media is growing rapidly, and it’s an affordable way to gain saas customers.
It’s good to promote saas on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your saas.
- Add a bio to each page you create and include your saas’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your saas products, services, and promotions. And post high-quality saas photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your saas reach, you can use social media advertising. It can reach lots of saas audience at a low cost.
Some tools can help you target saas audience precisely to improve your saas ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden saas interests on Facebook and TikTok
- Analyzing saas keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target saas audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Kyunki Saas Bhi Kabhi Bahu Thi | 629.4K | F:46.1% M:53.9% | 25-34:48% |
| 2 | Sustainable transport | 32.6M | F:12.5% M:87.5% | 25-34:41% |
| 3 | Saving | 27.5M | F:54.4% M:45.6% | 25-34:34% |
| 4 | Savings bank | 5.2M | F:50% M:50% | 25-34:31% |
| 5 | Software as a service | 3.3M | F:29.7% M:70.3% | 25-34:38% |
Meanwhile, here are some popular Facebook saas pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Saas-Fee | 33.0K | 44 | - |
| 2 | SAAS NORTH Conference | 765 | 28 | - |
| 3 | แอร์บ้าน อะไหล่แอร์ ศูนย์รวมเครื่องมือช่างแอร์ By SAAS | 91.3K | 25 | - |
| 4 | SAAS | 638 | 2 | - |
| 5 | Little SaaS | 350 | 10 | - |
If you want to analyze these saas pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for saas - social marketing
Use PPC to Promote Your saas
PPC (Pay-per-Click) is an advertising model, and you can place saas ads on search engines, but only pay whenever a user actually clicks on an ad. You can run saas PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “saas” is searched 652.5K per month on Google. This means that your "saas" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target saas customers based on keywords, demographic, and location. And with AdTargeting you can get lots of saas keywords to reach saas audience.
We list some potential saas Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your saas business.
Head Keywords for saas
| Rank | saas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | saas | 652.5K | 1.94 | 7 |
| 2 | saas freshworks | 90 | 2.07 | 6 |
| 3 | saas hosting | 475 | 4.64 | 21 |
| 4 | odoo saas | 686 | 2.39 | 28 |
| 5 | ndr saas | 196 | 6.09 | 12 |
| 6 | saas technology | 2.2K | 3.83 | 15 |
| 7 | crm saas | 2.5K | 8.73 | 43 |
| 8 | github saas | 285 | 2.65 | 6 |
| 9 | saas intranet | 229 | 13.14 | 8 |
| 10 | mt saas | 314 | 1.33 | 2 |
| 11 | keycloak saas | 110 | 3.58 | 14 |
| 12 | waf saas | 234 | 13.73 | 49 |
| 13 | plaid saas | 47 | 0.00 | 2 |
| 14 | qlik saas | 644 | 6.94 | 16 |
| 15 | stripe saas | 414 | 6.60 | 28 |
Long-Tail Keywords for saas
| Rank | saas Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | saas cloud security | 251 | 13.28 | 21 |
| 2 | project management saas | 1.0K | 18.41 | 47 |
| 3 | cloud services iaas paas saas | 243 | 5.34 | 19 |
| 4 | saas operations management | 260 | 17.12 | 36 |
| 5 | sunfish saas data on | 251 | 0.66 | 27 |
Additional Reading: >PPC for saas: Essential Tips & Platforms to Increase Sales
Grow SEO for Your saas Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert saas keywords in your website. AdTargeting can offer you lots of saas keywords, moreover, you can monitor competitors' websites to discover the saas keywords that drive traffic to them.
Online Marketing for saas - SEO
Based on saas keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose saas products, list of best saas, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your saas reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “saas in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your saas rank higher in Map pack results.
Ready to Start Online Marketing for saas?
If you lack experience in conducting saas online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your saas audience. You will easily reduce costs and increase advertising ROI！
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