Online Marketing for Retail : Strategies & Tools to Boost Your Business

Online Marketing for Retail: Strategies & Tools to Boost Your Business

Retail keywords research - Adtargeting

There is no doubt that online marketing for Retail is lucrative. The reasons are simple:

  • More and more people are looking for Retail online
  • Your competitors are turning to Retail marketing
  • It is cheaper for Retail to market online

What should you consider and implement to make sure your Retail grows online? Here are some good strategies.

Build Social Marketing for Retail

Social media is growing rapidly, and it’s an affordable way to gain Retail customers.

It’s good to promote Retail on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Retail.
  2. Add a bio to each page you create and include your Retail’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Retail products, services, and promotions. And post high-quality Retail photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Retail reach, you can use social media advertising. It can reach lots of Retail audience at a low cost.

Some tools can help you target Retail audience precisely to improve your Retail ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Retail interests on Facebook and TikTok
  • Analyzing Retail keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Retail audience on Facebook:

Rank Interests Audience Gender Age
1 Retail 838.5M F:51.2% M:48.8% 25-34:35%
2 Zara (retailer) 152.3M F:72.1% M:27.9% 25-34:43%
3 Garage (clothing retailer) 146.0M F:39% M:61% 25-34:33%
4 Extra (retail) 46.0M F:64.1% M:35.9% 25-34:29%
5 Chico's (clothing retailer) 41.2M F:67.6% M:32.4% 25-34:33%
6 Falabella (retail store) 34.7M F:59.7% M:40.3% 25-34:34%
7 Retail banking 27.9M F:37.5% M:62.5% 25-34:41%
8 Wholesale and Retail (constituency) 12.4M F:59.5% M:40.5% 25-34:42%
9 Very (online retailer) 7.9M F:71% M:29% 25-34:32%
10 Spar (retailer) 7.7M F:63.8% M:36.2% 25-34:32%

Meanwhile, here are some popular Facebook Retail pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Alpiq Retail 159 609 -
2 Retail Express 2.3K 201 -
3 American Retail 2.8K 173 USA
4 11.7K 79 -
5 Aroma Retail 5.4K 64 -

If you want to analyze these Retail pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Retail - social marketing

online marketing for Retail - social marketing

Use PPC to Promote Your Retail

PPC (Pay-per-Click) is an advertising model, and you can place Retail ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Retail PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Retail” is searched 560.3K per month on Google. This means that your "Retail" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Retail customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Retail keywords to reach Retail audience.

We list some potential Retail Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Retail business.

Head Keywords for Retail

Rank Retail Keywords Search volume Cost Per Click Paid Difficulty
1 Retail 560.3K 0.60 1
2 retailing marketing 9.9K 2.85 13
3 retailindustry 170 0.00 2
4 retail market 5.4K 1.95 6

Long-Tail Keywords for Retail

Rank Retail Keywords Search volume Cost Per Click Paid Difficulty
1 be a retailer 10 0.00 20
2 retail store information 10 0.00 7
3 categories of retail stores 90 1.87 6
4 www corp retail 90 0.00 0
5 retail sales articles 10 0.00 10
6 discount retail news 10 0.00 10
7 what do retailers do 140 0.00 0
8 the retail business 30 0.05 5
9 retail sales news 90 0.00 1
10 retail industry newsletters 20 4.54 39
11 retail industry information 30 1.33 18
12 retail customer meaning 590 0.00 0
13 retail business news today 40 1.01 8
14 retail management wiki 10 0.00 0
15 retailer definition and example 10 0.00 0
16 about retail sector 20 0.51 3

Grow SEO for Your Retail Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Retail keywords in your website. AdTargeting can offer you lots of Retail keywords, moreover, you can monitor competitors' websites to discover the Retail keywords that drive traffic to them.

Retail keywords research - Adtargeting

Online Marketing for Retail - SEO

Based on Retail keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Retail products, list of best Retail, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Retail reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Retail in San Antonio”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Retail rank higher in Map pack results.

Ready to Start Online Marketing for Retail?

If you lack experience in conducting Retail online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Retail audience. You will easily reduce costs and increase advertising ROI!

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