Online Marketing for Roofing: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Roofing is lucrative. The reasons are simple:
- More and more people are looking for Roofing online
- Your competitors are turning to Roofing marketing
- It is cheaper for Roofing to market online
What should you consider and implement to make sure your Roofing grows online? Here are some good strategies.
Build Social Marketing for Roofing
Social media is growing rapidly, and it’s an affordable way to gain Roofing customers.
It’s good to promote Roofing on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Roofing.
- Add a bio to each page you create and include your Roofing’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Roofing products, services, and promotions. And post high-quality Roofing photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Roofing reach, you can use social media advertising. It can reach lots of Roofing audience at a low cost.
Some tools can help you target Roofing audience precisely to improve your Roofing ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Roofing interests on Facebook and TikTok
- Analyzing Roofing keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Roofing audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Roofing Contractor | 115.9K | F:28% M:72% | 35-44:37% |
Meanwhile, here are some popular Facebook Roofing pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Valentine Roofing | 629 | 208 | USA |
| 2 | CTI Roofing | 284 | 98 | - |
| 3 | Roofing Advisory | 108 | 98 | - |
| 4 | Results Roofing | 5.3K | 69 | - |
| 5 | Highroad Roofing | 183 | 63 | USA |
If you want to analyze these Roofing pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Roofing - social marketing
Use PPC to Promote Your Roofing
PPC (Pay-per-Click) is an advertising model, and you can place Roofing ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Roofing PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Roofing” is searched 762.8K per month on Google. This means that your "Roofing" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Roofing customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Roofing keywords to reach Roofing audience.
We list some potential Roofing Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Roofing business.
Head Keywords for Roofing
| Rank | Roofing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | roofing | 762.8K | 9.91 | 31 |
| 2 | roll roofing | 17.0K | 4.07 | 95 |
| 3 | roberts roofing | 1.8K | 11.79 | 30 |
| 4 | central roofing | 1.5K | 12.89 | 22 |
| 5 | tpo roofing | 27.7K | 7.04 | 54 |
| 6 | roofing insights | 4.3K | 8.63 | 15 |
| 7 | rubber roofing | 34.9K | 3.10 | 100 |
| 8 | laserlite roofing | 1.6K | 0.91 | 100 |
| 9 | cladco roofing | 1.5K | 2.15 | 100 |
| 10 | s&s roofing | 1.0K | 11.74 | 31 |
| 11 | anderson roofing | 1.7K | 9.89 | 31 |
| 12 | advanced roofing | 4.8K | 10.25 | 25 |
Long-Tail Keywords for Roofing
| Rank | Roofing Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | metal roofing companies | 4.3K | 10.60 | 33 |
| 2 | lowes metal roofing | 7.9K | 1.77 | 100 |
| 3 | home depot metal roofing | 7.4K | 2.81 | 100 |
| 4 | affordable roofing near me | 1.9K | 22.55 | 65 |
| 5 | single ply roofing | 3.0K | 3.25 | 30 |
| 6 | best roofing company | 4.1K | 17.09 | 26 |
| 7 | abc roofing supply | 19.3K | 6.59 | 15 |
| 8 | all star roofing | 1.9K | 9.41 | 33 |
Additional Reading: >PPC for Roofing: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Roofing Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Roofing keywords in your website. AdTargeting can offer you lots of Roofing keywords, moreover, you can monitor competitors' websites to discover the Roofing keywords that drive traffic to them.
Online Marketing for Roofing - SEO
Based on Roofing keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Roofing products, list of best Roofing, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Roofing reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Roofing in Denver”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Roofing rank higher in Map pack results.
Ready to Start Online Marketing for Roofing?
If you lack experience in conducting Roofing online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Roofing audience. You will easily reduce costs and increase advertising ROI！
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