Online Marketing for Restaurants : Strategies & Tools to Boost Your Business

Online Marketing for Restaurants: Strategies & Tools to Boost Your Business

Restaurants keywords research - Adtargeting

There is no doubt that online marketing for Restaurants is lucrative. The reasons are simple:

  • More and more people are looking for Restaurants online
  • Your competitors are turning to Restaurants marketing
  • It is cheaper for Restaurants to market online

What should you consider and implement to make sure your Restaurants grows online? Here are some good strategies.

Build Social Marketing for Restaurants

Social media is growing rapidly, and it’s an affordable way to gain Restaurants customers.

It’s good to promote Restaurants on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Restaurants.
  2. Add a bio to each page you create and include your Restaurants’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Restaurants products, services, and promotions. And post high-quality Restaurants photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Restaurants reach, you can use social media advertising. It can reach lots of Restaurants audience at a low cost.

Some tools can help you target Restaurants audience precisely to improve your Restaurants ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Restaurants interests on Facebook and TikTok
  • Analyzing Restaurants keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Restaurants audience on Facebook:

Rank Interests Audience Gender Age
1 Restaurants 859.0M F:53.6% M:46.4% 25-34:36%
2 Fast food restaurants 199.8M F:55.6% M:44.4% 25-34:40%
3 Fast casual restaurants 149.7M F:58.1% M:41.9% 25-34:40%
4 A&W Restaurants 2.1M F:57.3% M:42.7% 25-34:33%
5 worlds 50 best restaurants 1.3M F:25.3% M:74.7% 25-34:50%
6 The World's 50 Best Restaurants 780.4K F:33.2% M:66.8% 25-34:42%
7 Portillo's Restaurants 528.0K F:59% M:41% 25-34:26%
8 Big Boy Restaurants 275.2K F:63.9% M:36.1% 25-34:27%
9 Kimpton Hotels & Restaurants 203.7K F:58.6% M:41.4% 35-44:28%
10 Korean Food and Restaurants 134.1K F:78% M:22% 18-24:39%

Meanwhile, here are some popular Facebook Restaurants pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 99 Restaurants 123.8K 17 -
2 Restaurants Vertigo 18.6K 54 -
3 Stadio Restaurants 24.7K 41 -
4 Cora restaurants 139.6K 33 -
5 Wafi Restaurants 39.1K 28 -

If you want to analyze these Restaurants pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Restaurants - social marketing

online marketing for Restaurants - social marketing

Use PPC to Promote Your Restaurants

PPC (Pay-per-Click) is an advertising model, and you can place Restaurants ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Restaurants PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Restaurants” is searched 170.5M per month on Google. This means that your "Restaurants" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Restaurants customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Restaurants keywords to reach Restaurants audience.

We list some potential Restaurants Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Restaurants business.

Head Keywords for Restaurants

Rank Restaurants Keywords Search volume Cost Per Click Paid Difficulty
1 Restaurants 170.5M 1.14 100

Long-Tail Keywords for Restaurants

Rank Restaurants Keywords Search volume Cost Per Click Paid Difficulty
1 halal restaurants near me 252.6K 1.88 4
2 new restaurants near me 125.5K 1.38 4
3 seafood restaurants near me 604.7K 1.63 5
4 steak restaurants near me 164.3K 1.26 4
5 michelin star restaurants 143.3K 0.78 1
6 non veg restaurants near me 40.5K 0.46 4
7 breakfast restaurants near me 362.2K 1.81 4
8 takeout restaurants near me 413.3K 3.16 6
9 restaurants near me 37.0M 1.60 3
10 good restaurants near me 293.8K 0.90 5
11 nice restaurants near me 266.3K 0.99 4
12 dine in restaurants near me 204.5K 1.03 4
13 italian restaurants near me 1.6M 1.80 5
14 best restaurants near me 1.2M 0.97 4
15 bbq restaurants near me 125.6K 1.90 2
16 fancy restaurants near me 179.0K 1.16 4
17 restaurants that deliver near me 487.9K 5.00 20
18 24 hour restaurants near me 108.1K 1.66 4
19 healthy restaurants near me 133.5K 2.80 3

Grow SEO for Your Restaurants Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Restaurants keywords in your website. AdTargeting can offer you lots of Restaurants keywords, moreover, you can monitor competitors' websites to discover the Restaurants keywords that drive traffic to them.

Restaurants keywords research - Adtargeting

Online Marketing for Restaurants - SEO

Based on Restaurants keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Restaurants products, list of best Restaurants, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Restaurants reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Restaurants in Columbus”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Restaurants rank higher in Map pack results.

Ready to Start Online Marketing for Restaurants?

If you lack experience in conducting Restaurants online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Restaurants audience. You will easily reduce costs and increase advertising ROI!

More Industries You May Be Interested In:

RV Dealers

Digital Advertising Tips

Check the relevant blogs about digital advertising tips before the ad launch.