Online Marketing for Restaurants: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Restaurants is lucrative. The reasons are simple:
- More and more people are looking for Restaurants online
- Your competitors are turning to Restaurants marketing
- It is cheaper for Restaurants to market online
What should you consider and implement to make sure your Restaurants grows online? Here are some good strategies.
Build Social Marketing for Restaurants
Social media is growing rapidly, and it’s an affordable way to gain Restaurants customers.
It’s good to promote Restaurants on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Restaurants.
- Add a bio to each page you create and include your Restaurants’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Restaurants products, services, and promotions. And post high-quality Restaurants photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Restaurants reach, you can use social media advertising. It can reach lots of Restaurants audience at a low cost.
Some tools can help you target Restaurants audience precisely to improve your Restaurants ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Restaurants interests on Facebook and TikTok
- Analyzing Restaurants keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Restaurants audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Restaurants | 859.0M | F:53.6% M:46.4% | 25-34:36% |
| 2 | Fast food restaurants | 199.8M | F:55.6% M:44.4% | 25-34:40% |
| 3 | Fast casual restaurants | 149.7M | F:58.1% M:41.9% | 25-34:40% |
| 4 | A&W Restaurants | 2.1M | F:57.3% M:42.7% | 25-34:33% |
| 5 | worlds 50 best restaurants | 1.3M | F:25.3% M:74.7% | 25-34:50% |
| 6 | The World's 50 Best Restaurants | 780.4K | F:33.2% M:66.8% | 25-34:42% |
| 7 | Portillo's Restaurants | 528.0K | F:59% M:41% | 25-34:26% |
| 8 | Big Boy Restaurants | 275.2K | F:63.9% M:36.1% | 25-34:27% |
| 9 | Kimpton Hotels & Restaurants | 203.7K | F:58.6% M:41.4% | 35-44:28% |
| 10 | Korean Food and Restaurants | 134.1K | F:78% M:22% | 18-24:39% |
Meanwhile, here are some popular Facebook Restaurants pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 99 Restaurants | 123.8K | 17 | - |
| 2 | Restaurants Vertigo | 18.6K | 54 | - |
| 3 | Stadio Restaurants | 24.7K | 41 | - |
| 4 | Cora restaurants | 139.6K | 33 | - |
| 5 | Wafi Restaurants | 39.1K | 28 | - |
If you want to analyze these Restaurants pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Restaurants - social marketing
Use PPC to Promote Your Restaurants
PPC (Pay-per-Click) is an advertising model, and you can place Restaurants ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Restaurants PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Restaurants” is searched 170.5M per month on Google. This means that your "Restaurants" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Restaurants customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Restaurants keywords to reach Restaurants audience.
We list some potential Restaurants Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Restaurants business.
Head Keywords for Restaurants
| Rank | Restaurants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Restaurants | 170.5M | 1.14 | 100 |
Long-Tail Keywords for Restaurants
| Rank | Restaurants Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | halal restaurants near me | 252.6K | 1.88 | 4 |
| 2 | new restaurants near me | 125.5K | 1.38 | 4 |
| 3 | seafood restaurants near me | 604.7K | 1.63 | 5 |
| 4 | steak restaurants near me | 164.3K | 1.26 | 4 |
| 5 | michelin star restaurants | 143.3K | 0.78 | 1 |
| 6 | non veg restaurants near me | 40.5K | 0.46 | 4 |
| 7 | breakfast restaurants near me | 362.2K | 1.81 | 4 |
| 8 | takeout restaurants near me | 413.3K | 3.16 | 6 |
| 9 | restaurants near me | 37.0M | 1.60 | 3 |
| 10 | good restaurants near me | 293.8K | 0.90 | 5 |
| 11 | nice restaurants near me | 266.3K | 0.99 | 4 |
| 12 | dine in restaurants near me | 204.5K | 1.03 | 4 |
| 13 | italian restaurants near me | 1.6M | 1.80 | 5 |
| 14 | best restaurants near me | 1.2M | 0.97 | 4 |
| 15 | bbq restaurants near me | 125.6K | 1.90 | 2 |
| 16 | fancy restaurants near me | 179.0K | 1.16 | 4 |
| 17 | restaurants that deliver near me | 487.9K | 5.00 | 20 |
| 18 | 24 hour restaurants near me | 108.1K | 1.66 | 4 |
| 19 | healthy restaurants near me | 133.5K | 2.80 | 3 |
Additional Reading: >PPC for Restaurants: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Restaurants Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Restaurants keywords in your website. AdTargeting can offer you lots of Restaurants keywords, moreover, you can monitor competitors' websites to discover the Restaurants keywords that drive traffic to them.
Online Marketing for Restaurants - SEO
Based on Restaurants keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Restaurants products, list of best Restaurants, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Restaurants reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Restaurants in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Restaurants rank higher in Map pack results.
Ready to Start Online Marketing for Restaurants?
If you lack experience in conducting Restaurants online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Restaurants audience. You will easily reduce costs and increase advertising ROI！
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