Online Marketing for Recruiters: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Recruiters is lucrative. The reasons are simple:
- More and more people are looking for Recruiters online
- Your competitors are turning to Recruiters marketing
- It is cheaper for Recruiters to market online
What should you consider and implement to make sure your Recruiters grows online? Here are some good strategies.
Build Social Marketing for Recruiters
Social media is growing rapidly, and it’s an affordable way to gain Recruiters customers.
It’s good to promote Recruiters on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Recruiters.
- Add a bio to each page you create and include your Recruiters’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Recruiters products, services, and promotions. And post high-quality Recruiters photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Recruiters reach, you can use social media advertising. It can reach lots of Recruiters audience at a low cost.
Some tools can help you target Recruiters audience precisely to improve your Recruiters ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Recruiters interests on Facebook and TikTok
- Analyzing Recruiters keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Recruiters audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Recruitment | 69.2M | F:40.8% M:59.2% | 25-34:40% |
| 2 | United States Marine Corps | 43.3M | F:32.5% M:67.5% | 25-34:29% |
| 3 | Military recruitment | 1.7M | F:33.7% M:66.3% | 25-34:41% |
| 4 | ZipRecruiter | 1.2M | F:43.9% M:56.1% | 25-34:32% |
| 5 | NCSA Athletic Recruiting | 1.1M | F:47.5% M:52.5% | 18-24:29% |
| 6 | Recruiting (college athletics) | 916.1K | F:36.2% M:63.8% | 18-24:28% |
| 7 | Jack Ryan | 189.1K | F:40.9% M:59.1% | 25-34:31% |
| 8 | Sourcing (personnel) | 173.1K | F:40.5% M:59.5% | 25-34:45% |
| 9 | Royal Marines Recruitment | 156.1K | F:5.9% M:94.1% | 25-34:45% |
| 10 | Graduate recruitment | 78.5K | F:55% M:45% | 25-34:48% |
Meanwhile, here are some popular Facebook Recruiters pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Popcorn Recruiters | 1.5K | 33 | BIH |
| 2 | Rebel Recruiters | 433 | 24 | - |
| 3 | Medical Recruiters | 18.7K | 20 | - |
| 4 | Caregiver Recruiters | 292 | 19 | - |
| 5 | FYGI - Happy Recruiters | 3.5K | 560 | ESP |
If you want to analyze these Recruiters pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Recruiters - social marketing
Use PPC to Promote Your Recruiters
PPC (Pay-per-Click) is an advertising model, and you can place Recruiters ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Recruiters PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Recruiters” is searched 0 per month on Google. This means that your "Recruiters" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Recruiters customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Recruiters keywords to reach Recruiters audience.
We list some potential Recruiters Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Recruiters business.
Head Keywords for Recruiters
| Rank | Recruiters Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Long-Tail Keywords for Recruiters
| Rank | Recruiters Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Additional Reading: >PPC for Recruiters: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Recruiters Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Recruiters keywords in your website. AdTargeting can offer you lots of Recruiters keywords, moreover, you can monitor competitors' websites to discover the Recruiters keywords that drive traffic to them.
Online Marketing for Recruiters - SEO
Based on Recruiters keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Recruiters products, list of best Recruiters, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Recruiters reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Recruiters in Seattle”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Recruiters rank higher in Map pack results.
Ready to Start Online Marketing for Recruiters?
If you lack experience in conducting Recruiters online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Recruiters audience. You will easily reduce costs and increase advertising ROI！
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