Online Marketing for Internet Security: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Internet Security is lucrative. The reasons are simple:
- More and more people are looking for Internet Security online
- Your competitors are turning to Internet Security marketing
- It is cheaper for Internet Security to market online
What should you consider and implement to make sure your Internet Security grows online? Here are some good strategies.
Build Social Marketing for Internet Security
Social media is growing rapidly, and it’s an affordable way to gain Internet Security customers.
It’s good to promote Internet Security on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Internet Security.
- Add a bio to each page you create and include your Internet Security’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Internet Security products, services, and promotions. And post high-quality Internet Security photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Internet Security reach, you can use social media advertising. It can reach lots of Internet Security audience at a low cost.
Some tools can help you target Internet Security audience precisely to improve your Internet Security ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Internet Security interests on Facebook and TikTok
- Analyzing Internet Security keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Internet Security audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Internet security | 3.1M | F:26.6% M:73.4% | 25-34:32% |
| 2 | Kaspersky Internet Security | 491.1K | F:17.1% M:82.9% | 25-34:33% |
| 3 | Trend Micro Internet Security | 196.8K | F:29% M:71% | 25-34:37% |
| 4 | Comodo Internet Security | 2.1K | F:9% M:91% | 55-64:45% |
| 5 | Norton Internet Security | 1.8K | F:11% M:89% | 18-24:63% |
| 6 | Firewalls and Internet Security | 990 | F:58% M:42% | 35-44:51 |
| 7 | IBM Internet Security Systems | 170 | F:82% M:18% | 45-54:48 |
| 8 | BullGuard | 14.7K | F:37% M:63% | 4:65% |
| 9 | Browser security | 2.7K | F:19% M:81% | 4:65% |
Meanwhile, here are some popular Facebook Internet Security pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Total Defense Internet Security | 4.5K | 45 | - |
| 2 | Star Connection TV, Internet & Security | 346 | 54 | - |
| 3 | Internet Security | 328 | 1 | - |
| 4 | BullGuard Internet Security | 6.1K | 1 | - |
| 5 | Swiss Internet Security Alliance | 370 | 10 | - |
If you want to analyze these Internet Security pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Internet Security - social marketing
Use PPC to Promote Your Internet Security
PPC (Pay-per-Click) is an advertising model, and you can place Internet Security ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Internet Security PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Internet Security” is searched 33.1K per month on Google. This means that your "Internet Security" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Internet Security customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Internet Security keywords to reach Internet Security audience.
We list some potential Internet Security Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Internet Security business.
Head Keywords for Internet Security
| Rank | Internet Security Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | internet security | 33.1K | 4.65 | 100 |
Long-Tail Keywords for Internet Security
| Rank | Internet Security Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | trend internet security | 390 | 2.83 | 100 |
| 2 | comodo internet security pro | 480 | 2.67 | 10 |
| 3 | emsisoft internet security | 110 | 1.64 | 10 |
| 4 | norton internet security 2019 | 480 | 1.92 | 96 |
| 5 | trend micro internet security | 12.1K | 2.03 | 100 |
| 6 | max internet security | 140 | 0.66 | 5 |
| 7 | escan internet security | 1.6K | 0.14 | 75 |
| 8 | antivirus kaspersky internet security 2019 | 40 | 0.00 | 86 |
| 9 | bitdefender internet security 2018 | 140 | 1.99 | 63 |
| 10 | nod32 internet security 2020 | 140 | 0.70 | 54 |
| 11 | kaspersky internet security ebay | 140 | 0.95 | 100 |
| 12 | kaspersky internet security 2016 | 210 | 1.18 | 40 |
| 13 | kaspersky internet security android | 1.3K | 0.59 | 100 |
| 14 | best antivirus and internet security | 210 | 7.29 | 100 |
| 15 | kaspersky internet security 2018 | 390 | 0.92 | 45 |
| 16 | kaspersky internet security 2013 | 110 | 1.09 | 38 |
| 17 | eset internet security android | 140 | 1.12 | 76 |
| 18 | v3 internet security | 590 | 1.47 | 34 |
| 19 | eset internet security price | 260 | 0.76 | 100 |
Additional Reading: >PPC for Internet Security: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Internet Security Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Internet Security keywords in your website. AdTargeting can offer you lots of Internet Security keywords, moreover, you can monitor competitors' websites to discover the Internet Security keywords that drive traffic to them.
Online Marketing for Internet Security - SEO
Based on Internet Security keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Internet Security products, list of best Internet Security, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Internet Security reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Internet Security in Austin”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Internet Security rank higher in Map pack results.
Ready to Start Online Marketing for Internet Security?
If you lack experience in conducting Internet Security online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Internet Security audience. You will easily reduce costs and increase advertising ROI！