Online Marketing for Hospitality: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Hospitality is lucrative. The reasons are simple:
- More and more people are looking for Hospitality online
- Your competitors are turning to Hospitality marketing
- It is cheaper for Hospitality to market online
What should you consider and implement to make sure your Hospitality grows online? Here are some good strategies.
Build Social Marketing for Hospitality
Social media is growing rapidly, and it’s an affordable way to gain Hospitality customers.
It’s good to promote Hospitality on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Hospitality.
- Add a bio to each page you create and include your Hospitality’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Hospitality products, services, and promotions. And post high-quality Hospitality photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Hospitality reach, you can use social media advertising. It can reach lots of Hospitality audience at a low cost.
Some tools can help you target Hospitality audience precisely to improve your Hospitality ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Hospitality interests on Facebook and TikTok
- Analyzing Hospitality keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Hospitality audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Hospitality industry | 48.9M | F:57.2% M:42.8% | 25-34:35% |
| 2 | Hospitality management studies | 11.9M | F:40.3% M:59.7% | 18-24:56% |
| 3 | Southern hospitality | 432.3K | F:71.7% M:28.3% | 25-34:21% |
| 4 | Hospitality consulting | 39.8K | F:53% M:47% | 25-34:33% |
| 5 | National Kaohsiung University of Hospitality and Tourism | 23.6K | F:66% M:34% | 25-34:31% |
| 6 | Berjaya University College of Hospitality | 850 | F:88% M:12% | 55-64:5 |
Meanwhile, here are some popular Facebook Hospitality pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Reward Hospitality | 1.8K | 78 | AUS |
| 2 | ATL Hospitality | 94 | 54 | - |
| 3 | Central Hospitality | 14.7K | 38 | - |
| 4 | HOSPITALITY.digital | 670 | 30 | - |
| 5 | Discovery Hospitality | 48.4K | 19 | PHL |
If you want to analyze these Hospitality pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Hospitality - social marketing
Use PPC to Promote Your Hospitality
PPC (Pay-per-Click) is an advertising model, and you can place Hospitality ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Hospitality PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Hospitality” is searched 297.4K per month on Google. This means that your "Hospitality" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Hospitality customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Hospitality keywords to reach Hospitality audience.
We list some potential Hospitality Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Hospitality business.
Head Keywords for Hospitality
| Rank | Hospitality Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | hospitality | 297.4K | 0.92 | 1 |
| 2 | Hospitality consulting | 2.6K | 2.30 | 41 |
| 3 | hospitality club | 2.4K | 1.14 | 2 |
| 4 | byblos hospitality | 2.5K | 0.44 | 1 |
| 5 | nile hospitality | 670 | 0.57 | 1 |
| 6 | hospitality business | 3.9K | 2.25 | 4 |
| 7 | suitcase hospitality | 475 | 0.00 | 4 |
| 8 | national hospitality | 1.8K | 9.71 | 27 |
| 9 | hospitality training | 3.1K | 3.46 | 35 |
| 10 | hospitality industry | 42.1K | 1.75 | 4 |
| 11 | hospitality services | 5.5K | 2.01 | 4 |
| 12 | tpi hospitality | 846 | 2.19 | 1 |
Long-Tail Keywords for Hospitality
| Rank | Hospitality Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | hospitality recruitment agencies | 1.8K | 2.93 | 42 |
| 2 | target hospitality corp | 406 | 0.00 | 0 |
| 3 | my aimbridge hospitality | 895 | 1.27 | 4 |
| 4 | hotel and hospitality management | 1.5K | 1.74 | 31 |
| 5 | concord hospitality enterprises | 556 | 1.25 | 10 |
| 6 | the hospitality industry | 560 | 1.63 | 6 |
| 7 | coral tree hospitality | 833 | 0.00 | 0 |
| 8 | travel and hospitality | 802 | 1.23 | 5 |
Additional Reading: >PPC for Hospitality: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Hospitality Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Hospitality keywords in your website. AdTargeting can offer you lots of Hospitality keywords, moreover, you can monitor competitors' websites to discover the Hospitality keywords that drive traffic to them.
Online Marketing for Hospitality - SEO
Based on Hospitality keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Hospitality products, list of best Hospitality, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Hospitality reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Hospitality in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Hospitality rank higher in Map pack results.
Ready to Start Online Marketing for Hospitality?
If you lack experience in conducting Hospitality online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Hospitality audience. You will easily reduce costs and increase advertising ROI！
More Industries You May Be Interested In:
Hospitals and Healthcare
Hotel
Hotels Results
Human Resources