Online Marketing for Hotel: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Hotel is lucrative. The reasons are simple:
- More and more people are looking for Hotel online
- Your competitors are turning to Hotel marketing
- It is cheaper for Hotel to market online
What should you consider and implement to make sure your Hotel grows online? Here are some good strategies.
Build Social Marketing for Hotel
Social media is growing rapidly, and it’s an affordable way to gain Hotel customers.
It’s good to promote Hotel on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Hotel.
- Add a bio to each page you create and include your Hotel’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Hotel products, services, and promotions. And post high-quality Hotel photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Hotel reach, you can use social media advertising. It can reach lots of Hotel audience at a low cost.
Some tools can help you target Hotel audience precisely to improve your Hotel ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Hotel interests on Facebook and TikTok
- Analyzing Hotel keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Hotel audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | hotel | 6.1M | F:36% M:64% | 25-34:37% |
| 2 | Hotels | 709.6M | F:47.4% M:52.6% | 25-34:36% |
| 3 | Hotels.com | 24.1M | F:53.2% M:46.8% | 25-34:39% |
| 4 | Boutique hotel | 21.9M | F:59.2% M:40.8% | 25-34:37% |
| 5 | Sheraton Hotels and Resorts | 17.0M | F:48.9% M:51.1% | 25-34:37% |
| 6 | Hotel Urbano (company) | 13.1M | F:66.2% M:33.8% | 25-34:34% |
| 7 | Four Seasons Hotels and Resorts | 11.7M | F:47.6% M:52.4% | 25-34:36% |
| 8 | Conference and resort hotels | 8.9M | F:54.2% M:45.8% | 25-34:31% |
| 9 | InterContinental Hotels Group | 8.1M | F:53.8% M:46.2% | 25-34:35% |
| 10 | Hilton Hotels & Resorts | 6.7M | F:54.4% M:45.6% | 25-34:34% |
Meanwhile, here are some popular Facebook Hotel pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 7132 Hotel | 9.1K | 41 | - |
| 2 | HOTEL 1171 | 986 | 38 | - |
| 3 | HOTEL 10 | 21.9K | 28 | - |
| 4 | 201 Hotel | 575 | 21 | - |
| 5 | Hotel Fanes Superior Hotel | 30.2K | 33 | - |
If you want to analyze these Hotel pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Hotel - social marketing
Use PPC to Promote Your Hotel
PPC (Pay-per-Click) is an advertising model, and you can place Hotel ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Hotel PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Hotel” is searched 101.0M per month on Google. This means that your "Hotel" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Hotel customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Hotel keywords to reach Hotel audience.
We list some potential Hotel Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Hotel business.
Head Keywords for Hotel
| Rank | Hotel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | hotel | 101.0M | 2.22 | 1 |
| 2 | hotel belvedere | 49.5K | 0.70 | 9 |
| 3 | fairmont hotel | 74.0K | 6.32 | 13 |
| 4 | fullerton hotel | 40.5K | 0.69 | 20 |
| 5 | google hotels | 293.7K | 2.45 | 25 |
| 6 | biltmore hotel | 74.0K | 1.75 | 12 |
| 7 | powerscourt hotel | 49.5K | 0.62 | 25 |
| 8 | love hotel | 165.0K | 0.36 | 2 |
| 9 | hotel room | 339.4K | 2.68 | 7 |
| 10 | savoy hotel | 74.0K | 0.71 | 15 |
| 11 | cambria hotel | 90.5K | 1.94 | 13 |
| 12 | hotel rooms | 75.8K | 1.66 | 17 |
| 13 | hotel eden | 49.5K | 0.66 | 8 |
| 14 | village hotel | 165.0K | 0.45 | 7 |
Long-Tail Keywords for Hotel
| Rank | Hotel Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | jumeirah beach hotel | 90.5K | 1.77 | 21 |
| 2 | disney world hotels | 103.8K | 2.05 | 26 |
| 3 | carbis bay hotel | 49.5K | 0.43 | 26 |
| 4 | crazy bear hotel | 40.5K | 0.42 | 25 |
| 5 | paris hotel las vegas | 85.4K | 1.62 | 32 |
| 6 | the stanley hotel | 60.5K | 0.73 | 5 |
Additional Reading: >PPC for Hotel: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Hotel Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Hotel keywords in your website. AdTargeting can offer you lots of Hotel keywords, moreover, you can monitor competitors' websites to discover the Hotel keywords that drive traffic to them.
Online Marketing for Hotel - SEO
Based on Hotel keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Hotel products, list of best Hotel, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Hotel reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Hotel in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Hotel rank higher in Map pack results.
Ready to Start Online Marketing for Hotel?
If you lack experience in conducting Hotel online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Hotel audience. You will easily reduce costs and increase advertising ROI！
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