Online Marketing for HVAC: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for HVAC is lucrative. The reasons are simple:
- More and more people are looking for HVAC online
- Your competitors are turning to HVAC marketing
- It is cheaper for HVAC to market online
What should you consider and implement to make sure your HVAC grows online? Here are some good strategies.
Build Social Marketing for HVAC
Social media is growing rapidly, and it’s an affordable way to gain HVAC customers.
It’s good to promote HVAC on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your HVAC.
- Add a bio to each page you create and include your HVAC’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your HVAC products, services, and promotions. And post high-quality HVAC photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your HVAC reach, you can use social media advertising. It can reach lots of HVAC audience at a low cost.
Some tools can help you target HVAC audience precisely to improve your HVAC ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden HVAC interests on Facebook and TikTok
- Analyzing HVAC keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target HVAC audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | HVAC | 87.6M | F:40% M:60% | 25-34:30% |
| 2 | Duct (HVAC) | 1.5M | F:41.3% M:58.7% | 25-34:26% |
| 3 | HVAC TECH | 105.2K | F:6% M:94% | 25-34:44% |
Meanwhile, here are some popular Facebook HVAC pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Ferguson HVAC | 16.3K | 54 | USA |
| 2 | Air 1 HVAC | 133 | 20 | - |
| 3 | 24Seven HVAC | 1.5K | 17 | - |
| 4 | HVAC Stickers | 1.7K | 56 | USA |
| 5 | Keefe HVAC | 2.1K | 53 | - |
If you want to analyze these HVAC pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for HVAC - social marketing
Use PPC to Promote Your HVAC
PPC (Pay-per-Click) is an advertising model, and you can place HVAC ads on search engines, but only pay whenever a user actually clicks on an ad. You can run HVAC PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “HVAC” is searched 550.0K per month on Google. This means that your "HVAC" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target HVAC customers based on keywords, demographic, and location. And with AdTargeting you can get lots of HVAC keywords to reach HVAC audience.
We list some potential HVAC Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your HVAC business.
Head Keywords for HVAC
| Rank | HVAC Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | HVAC | 550.0K | 11.49 | 27 |
| 2 | hvac ventilation | 1.3K | 5.37 | 50 |
| 3 | hvac specialist | 1.0K | 20.82 | 46 |
| 4 | amana hvac | 2.4K | 9.43 | 75 |
| 5 | alpine hvac | 720 | 5.29 | 100 |
| 6 | payne hvac | 720 | 9.83 | 31 |
| 7 | hvac solutions | 1.9K | 9.11 | 23 |
| 8 | hvac contractors | 60.5K | 21.18 | 12 |
| 9 | lennox hvac | 4.4K | 10.34 | 41 |
| 10 | heil hvac | 1.6K | 8.45 | 57 |
Long-Tail Keywords for HVAC
| Rank | HVAC Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | hvac tune up | 2.4K | 28.54 | 47 |
| 2 | residential hvac contractors near me | 1.3K | 28.95 | 51 |
| 3 | split unit hvac | 1.3K | 4.39 | 100 |
| 4 | hvac installation near me | 2.9K | 36.92 | 51 |
| 5 | new hvac system cost | 4.4K | 6.72 | 100 |
| 6 | johnson controls hvac | 590 | 6.04 | 41 |
| 7 | cost to install hvac system with ductwork | 1.0K | 6.87 | 44 |
| 8 | home hvac system | 1.6K | 7.97 | 100 |
| 9 | commercial hvac near me | 1.0K | 30.05 | 46 |
| 10 | yellow jacket hvac | 1.0K | 5.71 | 97 |
Additional Reading: >PPC for HVAC: Essential Tips & Platforms to Increase Sales
Grow SEO for Your HVAC Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert HVAC keywords in your website. AdTargeting can offer you lots of HVAC keywords, moreover, you can monitor competitors' websites to discover the HVAC keywords that drive traffic to them.
Online Marketing for HVAC - SEO
Based on HVAC keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose HVAC products, list of best HVAC, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your HVAC reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “HVAC in Fort Worth”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your HVAC rank higher in Map pack results.
Ready to Start Online Marketing for HVAC?
If you lack experience in conducting HVAC online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your HVAC audience. You will easily reduce costs and increase advertising ROI！
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