Online Marketing for Insurance : Strategies & Tools to Boost Your Business

Online Marketing for Insurance: Strategies & Tools to Boost Your Business

Insurance keywords research - Adtargeting

There is no doubt that online marketing for Insurance is lucrative. The reasons are simple:

  • More and more people are looking for Insurance online
  • Your competitors are turning to Insurance marketing
  • It is cheaper for Insurance to market online

What should you consider and implement to make sure your Insurance grows online? Here are some good strategies.

Build Social Marketing for Insurance

Social media is growing rapidly, and it’s an affordable way to gain Insurance customers.

It’s good to promote Insurance on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Insurance.
  2. Add a bio to each page you create and include your Insurance’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Insurance products, services, and promotions. And post high-quality Insurance photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Insurance reach, you can use social media advertising. It can reach lots of Insurance audience at a low cost.

Some tools can help you target Insurance audience precisely to improve your Insurance ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Insurance interests on Facebook and TikTok
  • Analyzing Insurance keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Insurance audience on Facebook:

Rank Interests Audience Gender Age
1 Insurance 399.9M F:41.2% M:58.8% 25-34:34%
2 Life insurance 73.2M F:43.2% M:56.8% 25-34:34%
3 Vehicle insurance 66.1M F:37.2% M:62.8% 25-34:31%
4 Health insurance 59.2M F:48.2% M:51.8% 25-34:28%
5 Insurance policy 10.9M F:42.5% M:57.5% 25-34:28%
6 State Farm Insurance 10.9M F:46.6% M:53.4% 25-34:35%
7 Home insurance 9.2M F:56.2% M:43.8% 65+:21%
8 Travel insurance 9.0M F:52.3% M:47.7% 25-34:37%
9 Farmers Insurance Group 6.3M F:41.1% M:58.9% 25-34:33%
10 Term life insurance 4.3M F:30.8% M:69.2% 25-34:38%

Meanwhile, here are some popular Facebook Insurance pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Farmers Insurance - Kitajima Insurance Agency 1.7K 17 -
2 Huff Insurance LLC - Shelter Insurance 230 15 -
3 Harries Insurance Agency: Allstate Insurance 382 42 -
4 Liberty Insurance 70.9K 606 VNM
5 Mercury Insurance 37.2K 580 MAR

If you want to analyze these Insurance pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Insurance - social marketing

online marketing for Insurance - social marketing

Use PPC to Promote Your Insurance

PPC (Pay-per-Click) is an advertising model, and you can place Insurance ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Insurance PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Insurance” is searched 1.4M per month on Google. This means that your "Insurance" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Insurance customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Insurance keywords to reach Insurance audience.

We list some potential Insurance Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Insurance business.

Head Keywords for Insurance

Rank Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 Insurance 1.4M 10.32 27
2 fidelity insurance 12.2K 5.50 17
3 Insurance policy 78.1K 1.19 41
4 care insurance 24.7K 2.19 33
5 insurance agency 129.3K 7.81 8
6 orient insurance 174.5K 0.72 9
7 title insurance 33.3K 8.05 14
8 dental insurance 205.5K 7.12 60
9 Life insurance 614.1K 23.55 62

Long-Tail Keywords for Insurance

Rank Insurance Keywords Search volume Cost Per Click Paid Difficulty
1 best dental insurance 27.4K 4.71 56
2 commercial auto insurance 17.8K 47.97 42
3 rias car insurance 9.3K 2.36 36
4 swinton car insurance 9.9K 2.77 40
5 progressive insurance company 16.7K 10.87 39
6 progressive motorcycle insurance 12.4K 6.09 38
7 term life insurance 104.0K 17.52 56
8 nrma car insurance 32.3K 11.62 43
9 best auto insurance 24.8K 25.54 26
10 t mobile insurance 16.2K 1.66 1
11 cheap van insurance 12.2K 11.52 81

Grow SEO for Your Insurance Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Insurance keywords in your website. AdTargeting can offer you lots of Insurance keywords, moreover, you can monitor competitors' websites to discover the Insurance keywords that drive traffic to them.

Insurance keywords research - Adtargeting

Online Marketing for Insurance - SEO

Based on Insurance keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Insurance products, list of best Insurance, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Insurance reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Insurance in San Diego”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Insurance rank higher in Map pack results.

Ready to Start Online Marketing for Insurance?

If you lack experience in conducting Insurance online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Insurance audience. You will easily reduce costs and increase advertising ROI!

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