Online Marketing for Interior Design : Strategies & Tools to Boost Your Business

Online Marketing for Interior Design: Strategies & Tools to Boost Your Business

Interior Design keywords research - Adtargeting

There is no doubt that online marketing for Interior Design is lucrative. The reasons are simple:

  • More and more people are looking for Interior Design online
  • Your competitors are turning to Interior Design marketing
  • It is cheaper for Interior Design to market online

What should you consider and implement to make sure your Interior Design grows online? Here are some good strategies.

Build Social Marketing for Interior Design

Social media is growing rapidly, and it’s an affordable way to gain Interior Design customers.

It’s good to promote Interior Design on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Interior Design.
  2. Add a bio to each page you create and include your Interior Design’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Interior Design products, services, and promotions. And post high-quality Interior Design photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Interior Design reach, you can use social media advertising. It can reach lots of Interior Design audience at a low cost.

Some tools can help you target Interior Design audience precisely to improve your Interior Design ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Interior Design interests on Facebook and TikTok
  • Analyzing Interior Design keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Interior Design audience on Facebook:

Rank Interests Audience Gender Age
1 Interior design 574.4M F:53.8% M:46.2% 25-34:36%
2 Design 1.1B F:50.5% M:49.5% 25-34:36%
3 Interior Design Ideas 27.9M F:43% M:57% 25-34:46%
4 Home Interior Design 16.6M F:49.7% M:50.3% 25-34:42%
5 Art & Interior Design 15.7M F:59.2% M:40.8% 25-34:41%
6 Interior design magazine 13.1M F:71.7% M:28.3% 25-34:44%
7 Architecture & Interior Design 10.4M F:42.7% M:57.3% 25-34:45%
8 American Society of Interior Designers 2.3M F:66.8% M:33.2% 25-34:26%
9 American Society of Interior Designers/ASID 87.9K F:77% M:23% 25-34:30%
10 International Interior Design Association 1.2K F:67% M:33% 45-54:56

Meanwhile, here are some popular Facebook Interior Design pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Interior+ Design 58.3K 17 MYS
2 Interior & Design 2.2K 140 -
3 Neo Interior Design 6.6K 242 -
4 Interior_Design_Online 3.6K 181 AUS
5 Interior Design MasterClass 726 138 ESP

If you want to analyze these Interior Design pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Interior Design - social marketing

online marketing for Interior Design - social marketing

Use PPC to Promote Your Interior Design

PPC (Pay-per-Click) is an advertising model, and you can place Interior Design ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Interior Design PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Interior Design” is searched 1.1M per month on Google. This means that your "Interior Design" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Interior Design customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Interior Design keywords to reach Interior Design audience.

We list some potential Interior Design Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Interior Design business.

Head Keywords for Interior Design

Rank Interior Design Keywords Search volume Cost Per Click Paid Difficulty
1 Interior design 1.1M 1.85 29

Long-Tail Keywords for Interior Design

Rank Interior Design Keywords Search volume Cost Per Click Paid Difficulty
1 natural interior design 1.9K 1.73 84
2 sustainable interior design 3.0K 1.94 19
3 craftsman interior design 935 2.60 7
4 restaurant interior design 17.3K 1.86 80
5 almirah interior design 1.7K 0.53 97
6 modern luxury interior design 2.9K 1.01 96
7 interior design courses near me 2.2K 1.75 46
8 french country interior design 2.2K 1.55 100
9 interior design for beginners 2.1K 2.28 92
10 hygge interior design 1.2K 1.44 85
11 edwardian interior design 906 2.72 92
12 dining room interior design 6.9K 0.58 100
13 wardrobe interior design 9.8K 1.26 100
14 minimalist house interior design 2.8K 0.88 92
15 best bedroom interior design 3.0K 0.48 99
16 simple interior design for small house 2.8K 0.46 98
17 interior design studio 6.6K 1.70 22
18 ikea interior design 4.4K 1.81 33
19 roof interior design 3.0K 0.58 61

Grow SEO for Your Interior Design Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Interior Design keywords in your website. AdTargeting can offer you lots of Interior Design keywords, moreover, you can monitor competitors' websites to discover the Interior Design keywords that drive traffic to them.

Interior Design keywords research - Adtargeting

Online Marketing for Interior Design - SEO

Based on Interior Design keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Interior Design products, list of best Interior Design, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Interior Design reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Interior Design in Jacksonville”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Interior Design rank higher in Map pack results.

Ready to Start Online Marketing for Interior Design?

If you lack experience in conducting Interior Design online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Interior Design audience. You will easily reduce costs and increase advertising ROI!

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