Online Marketing for Interior Design: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Interior Design is lucrative. The reasons are simple:
- More and more people are looking for Interior Design online
- Your competitors are turning to Interior Design marketing
- It is cheaper for Interior Design to market online
What should you consider and implement to make sure your Interior Design grows online? Here are some good strategies.
Build Social Marketing for Interior Design
Social media is growing rapidly, and it’s an affordable way to gain Interior Design customers.
It’s good to promote Interior Design on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Interior Design.
- Add a bio to each page you create and include your Interior Design’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Interior Design products, services, and promotions. And post high-quality Interior Design photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Interior Design reach, you can use social media advertising. It can reach lots of Interior Design audience at a low cost.
Some tools can help you target Interior Design audience precisely to improve your Interior Design ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Interior Design interests on Facebook and TikTok
- Analyzing Interior Design keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Interior Design audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Interior design | 574.4M | F:53.8% M:46.2% | 25-34:36% |
| 2 | Design | 1.1B | F:50.5% M:49.5% | 25-34:36% |
| 3 | Interior Design Ideas | 27.9M | F:43% M:57% | 25-34:46% |
| 4 | Home Interior Design | 16.6M | F:49.7% M:50.3% | 25-34:42% |
| 5 | Art & Interior Design | 15.7M | F:59.2% M:40.8% | 25-34:41% |
| 6 | Interior design magazine | 13.1M | F:71.7% M:28.3% | 25-34:44% |
| 7 | Architecture & Interior Design | 10.4M | F:42.7% M:57.3% | 25-34:45% |
| 8 | American Society of Interior Designers | 2.3M | F:66.8% M:33.2% | 25-34:26% |
| 9 | American Society of Interior Designers/ASID | 87.9K | F:77% M:23% | 25-34:30% |
| 10 | International Interior Design Association | 1.2K | F:67% M:33% | 45-54:56 |
Meanwhile, here are some popular Facebook Interior Design pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Interior+ Design | 58.3K | 17 | MYS |
| 2 | Interior & Design | 2.2K | 140 | - |
| 3 | Neo Interior Design | 6.6K | 242 | - |
| 4 | Interior_Design_Online | 3.6K | 181 | AUS |
| 5 | Interior Design MasterClass | 726 | 138 | ESP |
If you want to analyze these Interior Design pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Interior Design - social marketing
Use PPC to Promote Your Interior Design
PPC (Pay-per-Click) is an advertising model, and you can place Interior Design ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Interior Design PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Interior Design” is searched 1.1M per month on Google. This means that your "Interior Design" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Interior Design customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Interior Design keywords to reach Interior Design audience.
We list some potential Interior Design Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Interior Design business.
Head Keywords for Interior Design
| Rank | Interior Design Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Interior design | 1.1M | 1.85 | 29 |
Long-Tail Keywords for Interior Design
| Rank | Interior Design Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | natural interior design | 1.9K | 1.73 | 84 |
| 2 | sustainable interior design | 3.0K | 1.94 | 19 |
| 3 | craftsman interior design | 935 | 2.60 | 7 |
| 4 | restaurant interior design | 17.3K | 1.86 | 80 |
| 5 | almirah interior design | 1.7K | 0.53 | 97 |
| 6 | modern luxury interior design | 2.9K | 1.01 | 96 |
| 7 | interior design courses near me | 2.2K | 1.75 | 46 |
| 8 | french country interior design | 2.2K | 1.55 | 100 |
| 9 | interior design for beginners | 2.1K | 2.28 | 92 |
| 10 | hygge interior design | 1.2K | 1.44 | 85 |
| 11 | edwardian interior design | 906 | 2.72 | 92 |
| 12 | dining room interior design | 6.9K | 0.58 | 100 |
| 13 | wardrobe interior design | 9.8K | 1.26 | 100 |
| 14 | minimalist house interior design | 2.8K | 0.88 | 92 |
| 15 | best bedroom interior design | 3.0K | 0.48 | 99 |
| 16 | simple interior design for small house | 2.8K | 0.46 | 98 |
| 17 | interior design studio | 6.6K | 1.70 | 22 |
| 18 | ikea interior design | 4.4K | 1.81 | 33 |
| 19 | roof interior design | 3.0K | 0.58 | 61 |
Additional Reading: >PPC for Interior Design: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Interior Design Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Interior Design keywords in your website. AdTargeting can offer you lots of Interior Design keywords, moreover, you can monitor competitors' websites to discover the Interior Design keywords that drive traffic to them.
Online Marketing for Interior Design - SEO
Based on Interior Design keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Interior Design products, list of best Interior Design, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Interior Design reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Interior Design in Charlotte”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Interior Design rank higher in Map pack results.
Ready to Start Online Marketing for Interior Design?
If you lack experience in conducting Interior Design online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Interior Design audience. You will easily reduce costs and increase advertising ROI！
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