Online Marketing for Home Improvement : Strategies & Tools to Boost Your Business

Online Marketing for Home Improvement: Strategies & Tools to Boost Your Business

Home Improvement keywords research - Adtargeting

There is no doubt that online marketing for Home Improvement is lucrative. The reasons are simple:

  • More and more people are looking for Home Improvement online
  • Your competitors are turning to Home Improvement marketing
  • It is cheaper for Home Improvement to market online

What should you consider and implement to make sure your Home Improvement grows online? Here are some good strategies.

Build Social Marketing for Home Improvement

Social media is growing rapidly, and it’s an affordable way to gain Home Improvement customers.

It’s good to promote Home Improvement on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Home Improvement.
  2. Add a bio to each page you create and include your Home Improvement’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Home Improvement products, services, and promotions. And post high-quality Home Improvement photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Home Improvement reach, you can use social media advertising. It can reach lots of Home Improvement audience at a low cost.

Some tools can help you target Home Improvement audience precisely to improve your Home Improvement ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Home Improvement interests on Facebook and TikTok
  • Analyzing Home Improvement keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Home Improvement audience on Facebook:

Rank Interests Audience Gender Age
1 Home improvement 394.8M F:50% M:50% 25-34:35%
2 Home 868.8M F:47.1% M:52.9% 25-34:35%
3 Home Improvement (TV series) 13.7M F:62.1% M:37.9% 25-34:35%
4 Hgtv Home Improvement Shows 45.4K F:49% M:51% 65+:55
5 The Money Pit Home Improvement Radio Show 15.3K F:40% M:60% 4:65%
6 Home Improvements 54.2M F:59% M:41% 4:65%
7 Masters Home Improvement 11.7K F:45% M:55% 4:65%
8 Home (2009 film) 1.2B F:45.2% M:54.8% 4:65%
9 Home and garden 967.5M F:46.1% M:53.9% 4:65%
10 Home-improvement center 5.0M F:56.8% M:43.2% 4:65%

Meanwhile, here are some popular Facebook Home Improvement pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Home Improvement 5 16 -
2 Home Improvement 77 172 -
3 LEAD Home Improvement 129 100 -
4 Global Home Improvement 1.4K 63 -
5 Regal Home Improvement 766 56 -

If you want to analyze these Home Improvement pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Home Improvement - social marketing

online marketing for Home Improvement - social marketing

Use PPC to Promote Your Home Improvement

PPC (Pay-per-Click) is an advertising model, and you can place Home Improvement ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Home Improvement PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Home Improvement” is searched 293.8K per month on Google. This means that your "Home Improvement" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Home Improvement customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Home Improvement keywords to reach Home Improvement audience.

We list some potential Home Improvement Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Home Improvement business.

Head Keywords for Home Improvement

Rank Home Improvement Keywords Search volume Cost Per Click Paid Difficulty
1 Home improvement 293.8K 4.68 7

Long-Tail Keywords for Home Improvement

Rank Home Improvement Keywords Search volume Cost Per Click Paid Difficulty
1 bm home improvements 95 6.58 5
2 modern home improvement 286 4.47 16
3 sam's club home improvement 83 2.69 28
4 j&j home improvement 300 6.82 13
5 hb home improvements 383 3.26 3
6 home improvement companies near me 1.5K 8.35 39
7 valley home improvement 448 5.92 6
8 precision home improvement 324 4.67 9
9 f1rst home improvements 3.9K 2.65 24
10 monk's home improvements 361 22.93 12
11 srn home improvements 427 2.85 6
12 home improvement 2020 45 0.00 0
13 power house painting and home improvement 64 13.76 14
14 reddit home improvement 3.3K 3.86 1
15 barrish home improvement 35 6.83 13
16 mosaic home improvement 78 3.48 20
17 resil home improvement 95 4.76 10
18 rimlet home improvement 135 3.98 8
19 pmc home improvement 63 5.17 13

Grow SEO for Your Home Improvement Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Home Improvement keywords in your website. AdTargeting can offer you lots of Home Improvement keywords, moreover, you can monitor competitors' websites to discover the Home Improvement keywords that drive traffic to them.

Home Improvement keywords research - Adtargeting

Online Marketing for Home Improvement - SEO

Based on Home Improvement keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Home Improvement products, list of best Home Improvement, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Home Improvement reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Home Improvement in Chicago”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Home Improvement rank higher in Map pack results.

Ready to Start Online Marketing for Home Improvement?

If you lack experience in conducting Home Improvement online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Home Improvement audience. You will easily reduce costs and increase advertising ROI!

More Industries You May Be Interested In:

Home Security
Home Services
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