Online Marketing for Home Security : Strategies & Tools to Boost Your Business

Online Marketing for Home Security: Strategies & Tools to Boost Your Business

Home Security keywords research - Adtargeting

There is no doubt that online marketing for Home Security is lucrative. The reasons are simple:

  • More and more people are looking for Home Security online
  • Your competitors are turning to Home Security marketing
  • It is cheaper for Home Security to market online

What should you consider and implement to make sure your Home Security grows online? Here are some good strategies.

Build Social Marketing for Home Security

Social media is growing rapidly, and it’s an affordable way to gain Home Security customers.

It’s good to promote Home Security on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Home Security.
  2. Add a bio to each page you create and include your Home Security’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Home Security products, services, and promotions. And post high-quality Home Security photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Home Security reach, you can use social media advertising. It can reach lots of Home Security audience at a low cost.

Some tools can help you target Home Security audience precisely to improve your Home Security ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Home Security interests on Facebook and TikTok
  • Analyzing Home Security keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Home Security audience on Facebook:

Rank Interests Audience Gender Age
1 Fortune Brands Home & Security 93.5K F:40.4% M:59.6% 35-44:29%

Meanwhile, here are some popular Facebook Home Security pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 SimpliSafe Home Security 385.5K 452 USA
2 Brinks Home Security 60.0K 111 -
3 SOKY Home Security 681 15 -
4 Allied Home Security 206 21 USA
5 AXA Home Security 2.3K 17 -

If you want to analyze these Home Security pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Home Security - social marketing

online marketing for Home Security - social marketing

Use PPC to Promote Your Home Security

PPC (Pay-per-Click) is an advertising model, and you can place Home Security ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Home Security PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Home Security” is searched 60.5K per month on Google. This means that your "Home Security" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Home Security customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Home Security keywords to reach Home Security audience.

We list some potential Home Security Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Home Security business.

Head Keywords for Home Security

Rank Home Security Keywords Search volume Cost Per Click Paid Difficulty
1 home security 60.5K 22.30 62

Long-Tail Keywords for Home Security

Rank Home Security Keywords Search volume Cost Per Click Paid Difficulty
1 smart home security systems 3.6K 11.35 100
2 best home security system with cameras 12.1K 7.35 100
3 xfinity home security 12.1K 12.13 50
4 wired home security cameras 1.0K 3.41 100
5 home security cameras 155.0K 3.59 100
6 indoor home security cameras 2.4K 3.58 100
7 arlo home security cameras 720 1.88 100
8 home security services 1.6K 33.42 46
9 hidden home security cameras 4.4K 1.19 100
10 smart home security 6.6K 8.65 100
11 the best home security system 1.3K 22.49 100
12 best home security companies 1.3K 24.47 81
13 eufy home security 880 2.73 100
14 abode home security 1.9K 11.67 98
15 wireless home security cameras 22.5K 3.15 100
16 nest home security 4.7K 11.38 100
17 alder home security 2.9K 16.15 49
18 best home security systems 2020 720 18.03 90
19 affordable home security 590 25.12 100

Grow SEO for Your Home Security Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Home Security keywords in your website. AdTargeting can offer you lots of Home Security keywords, moreover, you can monitor competitors' websites to discover the Home Security keywords that drive traffic to them.

Home Security keywords research - Adtargeting

Online Marketing for Home Security - SEO

Based on Home Security keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Home Security products, list of best Home Security, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Home Security reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Home Security in Oklahoma City”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Home Security rank higher in Map pack results.

Ready to Start Online Marketing for Home Security?

If you lack experience in conducting Home Security online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Home Security audience. You will easily reduce costs and increase advertising ROI!

More Industries You May Be Interested In:

Home Services
Hospice Care
Hospitality
Hospitals and Healthcare

Digital Advertising Tips


Check the relevant blogs about digital advertising tips before the ad launch.

Free Tools