Online Marketing for Gyms : Strategies & Tools to Boost Your Business

Online Marketing for Gyms: Strategies & Tools to Boost Your Business

Gyms keywords research - Adtargeting

There is no doubt that online marketing for Gyms is lucrative. The reasons are simple:

  • More and more people are looking for Gyms online
  • Your competitors are turning to Gyms marketing
  • It is cheaper for Gyms to market online

What should you consider and implement to make sure your Gyms grows online? Here are some good strategies.

Build Social Marketing for Gyms

Social media is growing rapidly, and it’s an affordable way to gain Gyms customers.

It’s good to promote Gyms on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Gyms.
  2. Add a bio to each page you create and include your Gyms’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Gyms products, services, and promotions. And post high-quality Gyms photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Gyms reach, you can use social media advertising. It can reach lots of Gyms audience at a low cost.

Some tools can help you target Gyms audience precisely to improve your Gyms ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Gyms interests on Facebook and TikTok
  • Analyzing Gyms keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Gyms audience on Facebook:

Rank Interests Audience Gender Age
1 Gymshark 12.3M F:34% M:66% 25-34:47%
2 Physical education 37.7M F:20.4% M:79.6% 25-34:45%
3 Gold's Gym 14.4M F:30.4% M:69.6% 25-34:44%
4 World Gym 13.2M F:34.9% M:65.1% 25-34:41%
5 Gym Memes 4.2M F:31.8% M:68.2% 25-34:54%
6 Equinox Fitness 4.0M F:61% M:39% 25-34:45%
7 Aa Gym 1.9M F:53% M:47% 25-34:37%
8 Pure Gym 1.3M F:32.2% M:67.8% 25-34:47%
9 Gym Junkies 1.3M F:24.2% M:75.8% 25-34:43%
10 Jungle gym 1.1M F:60.8% M:39.2% 25-34:38%

Meanwhile, here are some popular Facebook Gyms pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Movement Gyms 8.9K 60 USA
2 19 23 -
3 YouFit Gyms 156.8K 202 -
4 Equip4Gyms 2.4K 55 ENG
5 COACH Gyms 2.0K 54 -

If you want to analyze these Gyms pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Gyms - social marketing

online marketing for Gyms - social marketing

Use PPC to Promote Your Gyms

PPC (Pay-per-Click) is an advertising model, and you can place Gyms ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Gyms PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Gyms” is searched 5.0M per month on Google. This means that your "Gyms" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Gyms customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Gyms keywords to reach Gyms audience.

We list some potential Gyms Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Gyms business.

Head Keywords for Gyms

Rank Gyms Keywords Search volume Cost Per Click Paid Difficulty
1 gyms 5.0M 1.58 8
2 gyms open 6.2K 4.49 8
3 local gyms 16.0K 2.44 19
4 cheap gyms 8.1K 1.85 39

Long-Tail Keywords for Gyms

Rank Gyms Keywords Search volume Cost Per Click Paid Difficulty
1 gyms with pools near me 58.1K 2.56 21
2 gyms open near me 11.6K 4.77 11
3 gyms with pools 23.3K 2.46 14
4 workout gyms near me 11.2K 4.66 17
5 powerlifting gyms near me 19.9K 3.48 8
6 gyms around me 39.7K 3.35 12
7 bodybuilding gyms near me 3.6K 2.15 10
8 private gyms near me 23.5K 2.72 18
9 open gyms near me 12.6K 3.56 13
10 24 hour gyms near me 77.0K 3.51 17
11 good gyms near me 6.5K 3.14 20
12 boxing gyms near me 198.8K 2.88 12
13 local gyms near me 10.5K 2.53 22
14 women's workout gyms near me 3.1K 1.23 1
15 crossfit gyms near me 41.0K 2.93 6
16 gyms with childcare near me 13.4K 3.69 22

Grow SEO for Your Gyms Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Gyms keywords in your website. AdTargeting can offer you lots of Gyms keywords, moreover, you can monitor competitors' websites to discover the Gyms keywords that drive traffic to them.

Gyms keywords research - Adtargeting

Online Marketing for Gyms - SEO

Based on Gyms keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Gyms products, list of best Gyms, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Gyms reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Gyms in San Jose”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Gyms rank higher in Map pack results.

Ready to Start Online Marketing for Gyms?

If you lack experience in conducting Gyms online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Gyms audience. You will easily reduce costs and increase advertising ROI!

More Industries You May Be Interested In:

Health Care
Health Fitness
Health Insurance

Digital Advertising Tips

Check the relevant blogs about digital advertising tips before the ad launch.