Online Marketing for Gyms: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Gyms is lucrative. The reasons are simple:
- More and more people are looking for Gyms online
- Your competitors are turning to Gyms marketing
- It is cheaper for Gyms to market online
What should you consider and implement to make sure your Gyms grows online? Here are some good strategies.
Build Social Marketing for Gyms
Social media is growing rapidly, and it’s an affordable way to gain Gyms customers.
It’s good to promote Gyms on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Gyms.
- Add a bio to each page you create and include your Gyms’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Gyms products, services, and promotions. And post high-quality Gyms photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Gyms reach, you can use social media advertising. It can reach lots of Gyms audience at a low cost.
Some tools can help you target Gyms audience precisely to improve your Gyms ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Gyms interests on Facebook and TikTok
- Analyzing Gyms keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Gyms audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Gymshark | 12.3M | F:34% M:66% | 25-34:47% |
| 2 | Physical education | 37.7M | F:20.4% M:79.6% | 25-34:45% |
| 3 | Gold's Gym | 14.4M | F:30.4% M:69.6% | 25-34:44% |
| 4 | World Gym | 13.2M | F:34.9% M:65.1% | 25-34:41% |
| 5 | Gym Memes | 4.2M | F:31.8% M:68.2% | 25-34:54% |
| 6 | Equinox Fitness | 4.0M | F:61% M:39% | 25-34:45% |
| 7 | Aa Gym | 1.9M | F:53% M:47% | 25-34:37% |
| 8 | Pure Gym | 1.3M | F:32.2% M:67.8% | 25-34:47% |
| 9 | Gym Junkies | 1.3M | F:24.2% M:75.8% | 25-34:43% |
| 10 | Jungle gym | 1.1M | F:60.8% M:39.2% | 25-34:38% |
Meanwhile, here are some popular Facebook Gyms pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Movement Gyms | 8.9K | 60 | USA |
| 2 | gyms.kw | 19 | 23 | - |
| 3 | YouFit Gyms | 156.8K | 202 | - |
| 4 | Equip4Gyms | 2.4K | 55 | ENG |
| 5 | COACH Gyms | 2.0K | 54 | - |
If you want to analyze these Gyms pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Gyms - social marketing
Use PPC to Promote Your Gyms
PPC (Pay-per-Click) is an advertising model, and you can place Gyms ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Gyms PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Gyms” is searched 5.0M per month on Google. This means that your "Gyms" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Gyms customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Gyms keywords to reach Gyms audience.
We list some potential Gyms Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Gyms business.
Head Keywords for Gyms
| Rank | Gyms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gyms | 5.0M | 1.58 | 8 |
| 2 | gyms open | 6.2K | 4.49 | 8 |
| 3 | local gyms | 16.0K | 2.44 | 19 |
| 4 | cheap gyms | 8.1K | 1.85 | 39 |
Long-Tail Keywords for Gyms
| Rank | Gyms Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gyms with pools near me | 58.1K | 2.56 | 21 |
| 2 | gyms open near me | 11.6K | 4.77 | 11 |
| 3 | gyms with pools | 23.3K | 2.46 | 14 |
| 4 | workout gyms near me | 11.2K | 4.66 | 17 |
| 5 | powerlifting gyms near me | 19.9K | 3.48 | 8 |
| 6 | gyms around me | 39.7K | 3.35 | 12 |
| 7 | bodybuilding gyms near me | 3.6K | 2.15 | 10 |
| 8 | private gyms near me | 23.5K | 2.72 | 18 |
| 9 | open gyms near me | 12.6K | 3.56 | 13 |
| 10 | 24 hour gyms near me | 77.0K | 3.51 | 17 |
| 11 | good gyms near me | 6.5K | 3.14 | 20 |
| 12 | boxing gyms near me | 198.8K | 2.88 | 12 |
| 13 | local gyms near me | 10.5K | 2.53 | 22 |
| 14 | women's workout gyms near me | 3.1K | 1.23 | 1 |
| 15 | crossfit gyms near me | 41.0K | 2.93 | 6 |
| 16 | gyms with childcare near me | 13.4K | 3.69 | 22 |
Additional Reading: >PPC for Gyms: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Gyms Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Gyms keywords in your website. AdTargeting can offer you lots of Gyms keywords, moreover, you can monitor competitors' websites to discover the Gyms keywords that drive traffic to them.
Online Marketing for Gyms - SEO
Based on Gyms keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Gyms products, list of best Gyms, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Gyms reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Gyms in Fort Worth”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Gyms rank higher in Map pack results.
Ready to Start Online Marketing for Gyms?
If you lack experience in conducting Gyms online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Gyms audience. You will easily reduce costs and increase advertising ROI！
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