Online Marketing for Health Insurance: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Health Insurance is lucrative. The reasons are simple:
- More and more people are looking for Health Insurance online
- Your competitors are turning to Health Insurance marketing
- It is cheaper for Health Insurance to market online
What should you consider and implement to make sure your Health Insurance grows online? Here are some good strategies.
Build Social Marketing for Health Insurance
Social media is growing rapidly, and it’s an affordable way to gain Health Insurance customers.
It’s good to promote Health Insurance on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Health Insurance.
- Add a bio to each page you create and include your Health Insurance’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Health Insurance products, services, and promotions. And post high-quality Health Insurance photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Health Insurance reach, you can use social media advertising. It can reach lots of Health Insurance audience at a low cost.
Some tools can help you target Health Insurance audience precisely to improve your Health Insurance ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Health Insurance interests on Facebook and TikTok
- Analyzing Health Insurance keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Health Insurance audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Health insurance | 59.2M | F:48.2% M:51.8% | 25-34:28% |
| 2 | National health insurance | 1.4M | F:51.3% M:48.7% | 25-34:39% |
| 3 | Health Insurance Portability and Accountability Act | 783.1K | F:37.3% M:62.7% | 25-34:26% |
| 4 | Health insurance in the United States | 419.1K | F:66.9% M:33.1% | 55-64:33% |
| 5 | Health insurance coverage in the United States | 190.5K | F:63.9% M:36.1% | 55-64:46% |
| 6 | Health insurance mandate | 166.2K | F:60.7% M:39.3% | 55-64:45% |
| 7 | Health insurance marketplace | 142.2K | F:67.6% M:32.4% | 55-64:27% |
| 8 | EHealthInsurance | 68.2K | F:61% M:39% | 65+:84% |
Meanwhile, here are some popular Facebook Health Insurance pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Health Insurance | 32 | 2549 | - |
| 2 | Westfund Health Insurance | 3.9K | 145 | AUS |
| 3 | Health Insurance Hero | 580 | 111 | USA |
| 4 | Oneplan Health Insurance | 85.8K | 103 | ZAF |
| 5 | ahm health insurance | 18.6K | 84 | AUS |
If you want to analyze these Health Insurance pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Health Insurance - social marketing
Use PPC to Promote Your Health Insurance
PPC (Pay-per-Click) is an advertising model, and you can place Health Insurance ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Health Insurance PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Health Insurance” is searched 450.0K per month on Google. This means that your "Health Insurance" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Health Insurance customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Health Insurance keywords to reach Health Insurance audience.
We list some potential Health Insurance Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Health Insurance business.
Head Keywords for Health Insurance
| Rank | Health Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | health insurance | 450.0K | 15.53 | 70 |
Long-Tail Keywords for Health Insurance
| Rank | Health Insurance Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | free health insurance | 33.1K | 14.74 | 15 |
| 2 | colonial health insurance | 2.0K | 4.08 | 46 |
| 3 | christian health insurance | 5.6K | 9.26 | 47 |
| 4 | buy health insurance online | 1.9K | 12.96 | 69 |
| 5 | fidelis health insurance | 1.9K | 7.20 | 44 |
| 6 | affordable health insurance fl | 33.1K | 23.30 | 58 |
| 7 | ayushman bharat health insurance | 1.9K | 0.54 | 24 |
| 8 | navi health insurance | 18.3K | 1.42 | 51 |
| 9 | affordable georgia health insurance | 1.3K | 12.06 | 61 |
| 10 | individual health insurance | 14.8K | 18.33 | 52 |
| 11 | lic health insurance plans | 2.9K | 0.74 | 46 |
| 12 | teachers health insurance | 1.9K | 10.41 | 49 |
| 13 | private health insurance | 66.6K | 14.87 | 78 |
| 14 | medibank health insurance | 6.6K | 8.37 | 56 |
| 15 | federal health insurance | 1.9K | 7.32 | 35 |
| 16 | types of health insurance | 8.5K | 2.24 | 10 |
| 17 | national health insurance | 10.8K | 1.32 | 27 |
| 18 | tata health insurance | 4.4K | 1.92 | 59 |
| 19 | student health insurance | 5.4K | 10.85 | 46 |
Additional Reading: >PPC for Health Insurance: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Health Insurance Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Health Insurance keywords in your website. AdTargeting can offer you lots of Health Insurance keywords, moreover, you can monitor competitors' websites to discover the Health Insurance keywords that drive traffic to them.
Online Marketing for Health Insurance - SEO
Based on Health Insurance keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Health Insurance products, list of best Health Insurance, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Health Insurance reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Health Insurance in Houston”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Health Insurance rank higher in Map pack results.
Ready to Start Online Marketing for Health Insurance?
If you lack experience in conducting Health Insurance online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Health Insurance audience. You will easily reduce costs and increase advertising ROI！
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