Online Marketing for Higher Education: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Higher Education is lucrative. The reasons are simple:
- More and more people are looking for Higher Education online
- Your competitors are turning to Higher Education marketing
- It is cheaper for Higher Education to market online
What should you consider and implement to make sure your Higher Education grows online? Here are some good strategies.
Build Social Marketing for Higher Education
Social media is growing rapidly, and it’s an affordable way to gain Higher Education customers.
It’s good to promote Higher Education on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Higher Education.
- Add a bio to each page you create and include your Higher Education’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Higher Education products, services, and promotions. And post high-quality Higher Education photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Higher Education reach, you can use social media advertising. It can reach lots of Higher Education audience at a low cost.
Some tools can help you target Higher Education audience precisely to improve your Higher Education ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Higher Education interests on Facebook and TikTok
- Analyzing Higher Education keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Higher Education audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Higher education | 662.5M | F:39.5% M:60.5% | 25-34:37% |
| 2 | Monterrey Institute of Technology and Higher Education | 12.9M | F:52.6% M:47.4% | 18-24:31% |
| 3 | Ministry of Higher Education (Malaysia) | 2.2M | F:46.5% M:53.5% | 18-24:45% |
| 4 | Higher education in the United States | 1.9M | F:64% M:36% | 25-34:30% |
| 5 | Times Higher Education World University Rankings | 1.2M | F:40.1% M:59.9% | 18-24:54% |
| 6 | Times Higher Education | 780.6K | F:33.3% M:66.7% | 18-24:36% |
| 7 | The Chronicle of Higher Education | 535.4K | F:71.2% M:28.8% | 45-54:26% |
| 8 | Part-time learner in higher education | 378.1K | F:48.9% M:51.1% | 18-24:35% |
| 9 | Certificate of Higher Education | 236.0K | F:39.4% M:60.6% | 25-34:37% |
| 10 | Monterrey Institute of Technology and Higher Education, Monterrey | 17.4K | F:64% M:36% | 35-44:36% |
Meanwhile, here are some popular Facebook Higher Education pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Higher Education Skincare | 1.9K | 131 | USA |
| 2 | STC Higher Education | 10.2K | 48 | MLT |
| 3 | BCI Higher Education | 6.3K | 39 | LKA |
| 4 | Prowess Higher Education | 5.9K | 36 | CMR |
| 5 | Stadio Higher Education | 17.2K | 53 | - |
If you want to analyze these Higher Education pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Higher Education - social marketing
Use PPC to Promote Your Higher Education
PPC (Pay-per-Click) is an advertising model, and you can place Higher Education ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Higher Education PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Higher Education” is searched 187.9K per month on Google. This means that your "Higher Education" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Higher Education customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Higher Education keywords to reach Higher Education audience.
We list some potential Higher Education Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Higher Education business.
Head Keywords for Higher Education
| Rank | Higher Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | higher education | 187.9K | 2.77 | 1 |
Long-Tail Keywords for Higher Education
| Rank | Higher Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | higher education official website | 166 | 0.51 | 1 |
| 2 | gndu higher education | 539 | 0.00 | 0 |
| 3 | higher education cg | 3.4K | 0.00 | 0 |
| 4 | kelani higher education | 507 | 0.00 | 0 |
| 5 | best countries for higher education | 468 | 0.38 | 8 |
| 6 | higher education administration | 945 | 12.96 | 32 |
| 7 | higher education experience | 80 | 0.00 | 1 |
| 8 | higher education degrees | 4.3K | 7.89 | 9 |
| 9 | the registry higher education | 217 | 2.82 | 10 |
| 10 | department higher education haryana | 65 | 0.00 | 1 |
| 11 | higher education near me | 205 | 13.46 | 16 |
| 12 | raffles institute of higher education | 255 | 0.57 | 4 |
| 13 | times higher education 2020 | 81 | 0.00 | 1 |
| 14 | reddit higher education | 89 | 0.00 | 1 |
| 15 | tafe higher education online | 47 | 0.00 | 9 |
| 16 | higher education publications | 195 | 6.54 | 12 |
| 17 | opm higher education | 124 | 13.03 | 6 |
| 18 | higher education summit 2021 | 82 | 0.00 | 0 |
| 19 | ace higher education | 123 | 6.55 | 4 |
Additional Reading: >PPC for Higher Education: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Higher Education Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Higher Education keywords in your website. AdTargeting can offer you lots of Higher Education keywords, moreover, you can monitor competitors' websites to discover the Higher Education keywords that drive traffic to them.
Online Marketing for Higher Education - SEO
Based on Higher Education keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Higher Education products, list of best Higher Education, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Higher Education reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Higher Education in Los Angeles”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Higher Education rank higher in Map pack results.
Ready to Start Online Marketing for Higher Education?
If you lack experience in conducting Higher Education online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Higher Education audience. You will easily reduce costs and increase advertising ROI！
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