Online Marketing for Handyman: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Handyman is lucrative. The reasons are simple:
- More and more people are looking for Handyman online
- Your competitors are turning to Handyman marketing
- It is cheaper for Handyman to market online
What should you consider and implement to make sure your Handyman grows online? Here are some good strategies.
Build Social Marketing for Handyman
Social media is growing rapidly, and it’s an affordable way to gain Handyman customers.
It’s good to promote Handyman on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Handyman.
- Add a bio to each page you create and include your Handyman’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Handyman products, services, and promotions. And post high-quality Handyman photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Handyman reach, you can use social media advertising. It can reach lots of Handyman audience at a low cost.
Some tools can help you target Handyman audience precisely to improve your Handyman ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Handyman interests on Facebook and TikTok
- Analyzing Handyman keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Handyman audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | The Family Handyman | 3.0M | F:58.3% M:41.7% | 65+:26% |
Meanwhile, here are some popular Facebook Handyman pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Handyman 3D | 1 | 76 | - |
| 2 | Handyman Can | 1.1K | 36 | - |
| 3 | Handyman-Tools | 345 | 21 | - |
| 4 | Pennings Handyman | 182 | 21 | - |
| 5 | The Handyman 7 | 385 | 20 | - |
If you want to analyze these Handyman pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Handyman - social marketing
Use PPC to Promote Your Handyman
PPC (Pay-per-Click) is an advertising model, and you can place Handyman ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Handyman PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Handyman” is searched 437.8K per month on Google. This means that your "Handyman" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Handyman customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Handyman keywords to reach Handyman audience.
We list some potential Handyman Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Handyman business.
Head Keywords for Handyman
| Rank | Handyman Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | handyman | 437.8K | 3.36 | 15 |
| 2 | handyman etobicoke | 290 | 2.45 | 57 |
| 3 | ace handyman | 2.3K | 3.54 | 31 |
| 4 | best handyman | 760 | 3.54 | 10 |
| 5 | premier handyman | 71 | 2.78 | 7 |
| 6 | handyman can | 276 | 3.25 | 17 |
| 7 | bathroom handyman | 320 | 6.65 | 40 |
| 8 | porch handyman | 268 | 3.73 | 42 |
Long-Tail Keywords for Handyman
| Rank | Handyman Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | one call handyman | 175 | 2.77 | 8 |
| 2 | my neighborhood handyman | 115 | 3.92 | 12 |
| 3 | bathroom remodel handyman near me | 145 | 13.47 | 53 |
| 4 | my home handyman | 240 | 5.31 | 40 |
| 5 | craigslist handyman near me | 681 | 4.08 | 53 |
| 6 | handyman customer service | 162 | 3.65 | 24 |
| 7 | handyman companies near me | 628 | 4.93 | 20 |
| 8 | dave's handyman service | 470 | 3.26 | 14 |
| 9 | williams handyman services | 99 | 4.98 | 10 |
| 10 | tile handyman near me | 221 | 6.74 | 48 |
| 11 | all around handyman | 370 | 3.95 | 24 |
| 12 | handyman drywall repair cost | 648 | 4.08 | 41 |
Additional Reading: >PPC for Handyman: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Handyman Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Handyman keywords in your website. AdTargeting can offer you lots of Handyman keywords, moreover, you can monitor competitors' websites to discover the Handyman keywords that drive traffic to them.
Online Marketing for Handyman - SEO
Based on Handyman keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Handyman products, list of best Handyman, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Handyman reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Handyman in Jacksonville”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Handyman rank higher in Map pack results.
Ready to Start Online Marketing for Handyman?
If you lack experience in conducting Handyman online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Handyman audience. You will easily reduce costs and increase advertising ROI！
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