Online Marketing for Gardening: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Gardening is lucrative. The reasons are simple:
- More and more people are looking for Gardening online
- Your competitors are turning to Gardening marketing
- It is cheaper for Gardening to market online
What should you consider and implement to make sure your Gardening grows online? Here are some good strategies.
Build Social Marketing for Gardening
Social media is growing rapidly, and it’s an affordable way to gain Gardening customers.
It’s good to promote Gardening on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Gardening.
- Add a bio to each page you create and include your Gardening’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Gardening products, services, and promotions. And post high-quality Gardening photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Gardening reach, you can use social media advertising. It can reach lots of Gardening audience at a low cost.
Some tools can help you target Gardening audience precisely to improve your Gardening ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Gardening interests on Facebook and TikTok
- Analyzing Gardening keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Gardening audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Gardening | 419.2M | F:58.9% M:41.1% | 25-34:27% |
| 2 | Vegetable Gardening | 1.8M | F:76.4% M:23.6% | 65+:25% |
| 3 | Gardening Australia | 1.1M | F:69.3% M:30.7% | 35-44:24% |
| 4 | BackyardGardener.com - Your Backyard Gardening Source | 1.0M | F:80.1% M:19.9% | 55-64:23% |
| 5 | Fine Gardening | 533.8K | F:78.6% M:21.4% | 55-64:23% |
| 6 | Gardening Know How | 34.2K | F:78% M:22% | 45-54:22% |
| 7 | The National Gardening Association | 30.4K | F:87% M:13% | 55-64:28% |
| 8 | Landscape architecture | 53.0M | F:56.7% M:43.3% | 25-34:30% |
| 9 | Organic horticulture | 2.1M | F:61.8% M:38.2% | 25-34:25% |
| 10 | Container garden | 1.9M | F:73.7% M:26.3% | 25-34:21% |
Meanwhile, here are some popular Facebook Gardening pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Aqua Gardening | 7.0K | 91 | AUS |
| 2 | Indoor Gardening | 14.7K | 46 | - |
| 3 | Gardening Tips | 1.1M | 34 | USA |
| 4 | Gardening Lovers | 23 | 23 | - |
| 5 | Gardening Direct | 9.9K | 17 | - |
If you want to analyze these Gardening pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Gardening - social marketing
Use PPC to Promote Your Gardening
PPC (Pay-per-Click) is an advertising model, and you can place Gardening ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Gardening PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Gardening” is searched 40.5K per month on Google. This means that your "Gardening" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Gardening customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Gardening keywords to reach Gardening audience.
We list some potential Gardening Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Gardening business.
Head Keywords for Gardening
| Rank | Gardening Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | container gardening | 40.5K | 1.25 | 100 |
| 2 | gardening australia | 33.1K | 1.09 | 19 |
| 3 | gardening gloves | 36.0K | 0.65 | 100 |
| 4 | potting soil | 74.0K | 0.79 | 100 |
| 5 | wheelbarrows | 550.0K | 0.44 | 100 |
| 6 | garden pool | 14.8K | 1.60 | 100 |
| 7 | flowering bushes | 33.1K | 0.71 | 100 |
| 8 | planters | 823.0K | 0.73 | 98 |
| 9 | rose plant | 85.3K | 0.35 | 100 |
| 10 | tall planters | 40.5K | 0.77 | 100 |
| 11 | garden ornaments | 110.0K | 0.36 | 100 |
| 12 | garden roller | 18.1K | 0.33 | 100 |
| 13 | forest garden | 22.2K | 0.70 | 90 |
| 14 | edging stones | 49.5K | 0.68 | 100 |
Long-Tail Keywords for Gardening
| Rank | Gardening Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | square foot gardening | 18.1K | 1.69 | 100 |
| 2 | gardening services near me | 27.1K | 1.89 | 47 |
| 3 | plastic flower pots | 22.2K | 0.26 | 100 |
| 4 | garden supply near me | 33.1K | 3.39 | 80 |
| 5 | wall planters outdoor | 22.2K | 0.60 | 100 |
| 6 | tomato plants for sale | 8.1K | 1.11 | 100 |
Additional Reading: >PPC for Gardening: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Gardening Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Gardening keywords in your website. AdTargeting can offer you lots of Gardening keywords, moreover, you can monitor competitors' websites to discover the Gardening keywords that drive traffic to them.
Online Marketing for Gardening - SEO
Based on Gardening keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Gardening products, list of best Gardening, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Gardening reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Gardening in San Jose”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Gardening rank higher in Map pack results.
Ready to Start Online Marketing for Gardening?
If you lack experience in conducting Gardening online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Gardening audience. You will easily reduce costs and increase advertising ROI！
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