Online Marketing for Gifts: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Gifts is lucrative. The reasons are simple:
- More and more people are looking for Gifts online
- Your competitors are turning to Gifts marketing
- It is cheaper for Gifts to market online
What should you consider and implement to make sure your Gifts grows online? Here are some good strategies.
Build Social Marketing for Gifts
Social media is growing rapidly, and it’s an affordable way to gain Gifts customers.
It’s good to promote Gifts on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Gifts.
- Add a bio to each page you create and include your Gifts’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Gifts products, services, and promotions. And post high-quality Gifts photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Gifts reach, you can use social media advertising. It can reach lots of Gifts audience at a low cost.
Some tools can help you target Gifts audience precisely to improve your Gifts ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Gifts interests on Facebook and TikTok
- Analyzing Gifts keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Gifts audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Unique Gifts | 9.1M | F:68% M:32% | 25-34:32% |
| 2 | Birthday Gifts | 7.8M | F:83% M:17% | 25-34:27% |
| 3 | Personalised Gifts | 3.9M | F:82% M:18% | 25-34:39% |
| 4 | Spencer Gifts | 1.9M | F:64.9% M:35.1% | 25-34:52% |
| 5 | Special Gifts | 1.5M | F:69% M:31% | 25-34:36% |
| 6 | Marleylilly - Monogrammed Gifts | 1.4M | F:98% M:2% | 25-34:36% |
| 7 | Experiential gifts | 1.2M | F:79.6% M:20.4% | 25-34:43% |
| 8 | Gifts for you | 335.3K | F:56.1% M:43.9% | 25-34:32% |
| 9 | Take It Personal Gifts | 135.7K | F:77% M:23% | 25-34:32% |
| 10 | Noel Gifts | 10.6K | F:78% M:22% | 35-44:39% |
Meanwhile, here are some popular Facebook Gifts pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 30-Gifts | 392 | 22 | - |
| 2 | 702 Gifts | 1.3K | 45 | - |
| 3 | 301 Gifts | 1.8K | 15 | - |
| 4 | Gifts Happen Here - Monogrammed Gifts | 81.0K | 282 | - |
| 5 | Remember Me Gifts - Personalized Gifts | 13.0K | 48 | - |
If you want to analyze these Gifts pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Gifts - social marketing
Use PPC to Promote Your Gifts
PPC (Pay-per-Click) is an advertising model, and you can place Gifts ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Gifts PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Gifts” is searched 2.1M per month on Google. This means that your "Gifts" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Gifts customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Gifts keywords to reach Gifts audience.
We list some potential Gifts Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Gifts business.
Head Keywords for Gifts
| Rank | Gifts Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | gifts | 2.1M | 0.62 | 80 |
| 2 | housewarming gifts | 245.4K | 0.54 | 100 |
| 3 | experience gifts | 42.2K | 1.37 | 100 |
| 4 | customized gifts | 121.0K | 0.65 | 100 |
Long-Tail Keywords for Gifts
| Rank | Gifts Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | birthday gifts for him | 65.6K | 0.59 | 100 |
| 2 | unique gifts for women | 22.7K | 0.77 | 100 |
| 3 | christmas gifts for boyfriend | 80.9K | 0.39 | 78 |
| 4 | gifts for women | 247.1K | 0.65 | 100 |
| 5 | golf gifts for men | 18.5K | 0.86 | 100 |
| 6 | gifts for brother | 81.1K | 0.34 | 100 |
| 7 | gifts for mother in law | 48.6K | 0.78 | 100 |
| 8 | 18th birthday gifts | 27.2K | 0.46 | 100 |
| 9 | cute gifts for girlfriend | 16.4K | 0.91 | 100 |
| 10 | personalized gifts for him | 34.5K | 0.81 | 100 |
| 11 | thank you gifts | 74.5K | 0.97 | 99 |
| 12 | valentines gifts for her | 96.4K | 0.84 | 82 |
| 13 | christmas gifts for mom | 108.2K | 1.23 | 82 |
| 14 | christmas gifts for women | 60.6K | 0.77 | 57 |
| 15 | thoughtful gifts for boyfriend | 10.8K | 0.50 | 100 |
| 16 | gifts for friends | 171.2K | 0.51 | 100 |
Additional Reading: >PPC for Gifts: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Gifts Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Gifts keywords in your website. AdTargeting can offer you lots of Gifts keywords, moreover, you can monitor competitors' websites to discover the Gifts keywords that drive traffic to them.
Online Marketing for Gifts - SEO
Based on Gifts keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Gifts products, list of best Gifts, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Gifts reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Gifts in Denver”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Gifts rank higher in Map pack results.
Ready to Start Online Marketing for Gifts?
If you lack experience in conducting Gifts online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Gifts audience. You will easily reduce costs and increase advertising ROI！
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