Online Marketing for Gifts : Strategies & Tools to Boost Your Business

Online Marketing for Gifts: Strategies & Tools to Boost Your Business

Gifts keywords research - Adtargeting

There is no doubt that online marketing for Gifts is lucrative. The reasons are simple:

  • More and more people are looking for Gifts online
  • Your competitors are turning to Gifts marketing
  • It is cheaper for Gifts to market online

What should you consider and implement to make sure your Gifts grows online? Here are some good strategies.

Build Social Marketing for Gifts

Social media is growing rapidly, and it’s an affordable way to gain Gifts customers.

It’s good to promote Gifts on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Gifts.
  2. Add a bio to each page you create and include your Gifts’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Gifts products, services, and promotions. And post high-quality Gifts photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Gifts reach, you can use social media advertising. It can reach lots of Gifts audience at a low cost.

Some tools can help you target Gifts audience precisely to improve your Gifts ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Gifts interests on Facebook and TikTok
  • Analyzing Gifts keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Gifts audience on Facebook:

Rank Interests Audience Gender Age
1 Unique Gifts 9.1M F:68% M:32% 25-34:32%
2 Birthday Gifts 7.8M F:83% M:17% 25-34:27%
3 Personalised Gifts 3.9M F:82% M:18% 25-34:39%
4 Spencer Gifts 1.9M F:64.9% M:35.1% 25-34:52%
5 Special Gifts 1.5M F:69% M:31% 25-34:36%
6 Marleylilly - Monogrammed Gifts 1.4M F:98% M:2% 25-34:36%
7 Experiential gifts 1.2M F:79.6% M:20.4% 25-34:43%
8 Gifts for you 335.3K F:56.1% M:43.9% 25-34:32%
9 Take It Personal Gifts 135.7K F:77% M:23% 25-34:32%
10 Noel Gifts 10.6K F:78% M:22% 35-44:39%

Meanwhile, here are some popular Facebook Gifts pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 30-Gifts 392 22 -
2 702 Gifts 1.3K 45 -
3 301 Gifts 1.8K 15 -
4 Gifts Happen Here - Monogrammed Gifts 81.0K 282 -
5 Remember Me Gifts - Personalized Gifts 13.0K 48 -

If you want to analyze these Gifts pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Gifts - social marketing

online marketing for Gifts - social marketing

Use PPC to Promote Your Gifts

PPC (Pay-per-Click) is an advertising model, and you can place Gifts ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Gifts PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Gifts” is searched 2.1M per month on Google. This means that your "Gifts" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Gifts customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Gifts keywords to reach Gifts audience.

We list some potential Gifts Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Gifts business.

Head Keywords for Gifts

Rank Gifts Keywords Search volume Cost Per Click Paid Difficulty
1 gifts 2.1M 0.62 80
2 housewarming gifts 245.4K 0.54 100
3 experience gifts 42.2K 1.37 100
4 customized gifts 121.0K 0.65 100

Long-Tail Keywords for Gifts

Rank Gifts Keywords Search volume Cost Per Click Paid Difficulty
1 birthday gifts for him 65.6K 0.59 100
2 unique gifts for women 22.7K 0.77 100
3 christmas gifts for boyfriend 80.9K 0.39 78
4 gifts for women 247.1K 0.65 100
5 golf gifts for men 18.5K 0.86 100
6 gifts for brother 81.1K 0.34 100
7 gifts for mother in law 48.6K 0.78 100
8 18th birthday gifts 27.2K 0.46 100
9 cute gifts for girlfriend 16.4K 0.91 100
10 personalized gifts for him 34.5K 0.81 100
11 thank you gifts 74.5K 0.97 99
12 valentines gifts for her 96.4K 0.84 82
13 christmas gifts for mom 108.2K 1.23 82
14 christmas gifts for women 60.6K 0.77 57
15 thoughtful gifts for boyfriend 10.8K 0.50 100
16 gifts for friends 171.2K 0.51 100

Grow SEO for Your Gifts Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Gifts keywords in your website. AdTargeting can offer you lots of Gifts keywords, moreover, you can monitor competitors' websites to discover the Gifts keywords that drive traffic to them.

Gifts keywords research - Adtargeting

Online Marketing for Gifts - SEO

Based on Gifts keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Gifts products, list of best Gifts, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Gifts reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Gifts in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Gifts rank higher in Map pack results.

Ready to Start Online Marketing for Gifts?

If you lack experience in conducting Gifts online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Gifts audience. You will easily reduce costs and increase advertising ROI!

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