Online Marketing for Fashion: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Fashion is lucrative. The reasons are simple:
- More and more people are looking for Fashion online
- Your competitors are turning to Fashion marketing
- It is cheaper for Fashion to market online
What should you consider and implement to make sure your Fashion grows online? Here are some good strategies.
Build Social Marketing for Fashion
Social media is growing rapidly, and it’s an affordable way to gain Fashion customers.
It’s good to promote Fashion on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Fashion.
- Add a bio to each page you create and include your Fashion’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Fashion products, services, and promotions. And post high-quality Fashion photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Fashion reach, you can use social media advertising. It can reach lots of Fashion audience at a low cost.
Some tools can help you target Fashion audience precisely to improve your Fashion ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Fashion interests on Facebook and TikTok
- Analyzing Fashion keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Fashion audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Fashion accessories | 1.2B | F:52.1% M:47.9% | 25-34:37% |
| 2 | Fashion (film) | 426.2M | F:59% M:41% | 25-34:36% |
| 3 | Fashion design | 408.5M | F:57.9% M:42.1% | 25-34:39% |
| 4 | Street fashion | 160.2M | F:51.1% M:48.9% | 25-34:40% |
| 5 | Fashion blog | 109.7M | F:68.8% M:31.2% | 25-34:40% |
| 6 | Fashion and Style | 87.6M | F:77.6% M:22.4% | 25-34:43% |
| 7 | Fashion week | 55.7M | F:71.8% M:28.2% | 25-34:38% |
| 8 | Hip hop fashion | 54.8M | F:37.1% M:62.9% | 25-34:41% |
| 9 | Fashion and makeup | 44.0M | F:88.9% M:11.1% | 25-34:44% |
| 10 | Style & Fashion | 41.1M | F:71.5% M:28.5% | 18-24:46% |
Meanwhile, here are some popular Facebook Fashion pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Fashion to Fashion | 2.4K | 45 | NLD |
| 2 | Fashion and Fashion | 662 | 27 | - |
| 3 | _fashion2000_ | 449 | 162 | - |
| 4 | 4Fashion | 15.0K | 87 | NLD |
| 5 | Fashion | 1.3K | 84 | - |
If you want to analyze these Fashion pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Fashion - social marketing
Use PPC to Promote Your Fashion
PPC (Pay-per-Click) is an advertising model, and you can place Fashion ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Fashion PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Fashion” is searched 3.0M per month on Google. This means that your "Fashion" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Fashion customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Fashion keywords to reach Fashion audience.
We list some potential Fashion Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Fashion business.
Head Keywords for Fashion
| Rank | Fashion Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fashion | 3.0M | 0.94 | 17 |
| 2 | fashion sneakers | 24.7K | 1.18 | 100 |
| 3 | fashiontiy | 21.0K | 0.54 | 43 |
| 4 | fashion club | 29.1K | 2.58 | 32 |
| 5 | fashion shop | 20.5K | 0.57 | 63 |
| 6 | myntra fashion | 9.4K | 0.06 | 100 |
| 7 | fashionista | 135.0K | 2.73 | 5 |
| 8 | 1970s fashion | 59.5K | 0.59 | 100 |
| 9 | browns fashion | 30.7K | 0.78 | 15 |
| 10 | fashion illustration | 64.1K | 2.03 | 47 |
| 11 | coast fashion | 20.3K | 1.15 | 100 |
Long-Tail Keywords for Fashion
| Rank | Fashion Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | fashion nova canada | 28.8K | 0.64 | 100 |
| 2 | fashion nova uk | 13.9K | 0.42 | 100 |
| 3 | max fashion near me | 23.9K | 0.19 | 17 |
| 4 | fall fashion 2021 | 22.9K | 0.00 | 42 |
| 5 | men's fashion 2021 | 15.8K | 0.79 | 100 |
| 6 | fashion week 2021 | 23.2K | 0.00 | 2 |
| 7 | sustainable fashion brands | 13.7K | 1.80 | 100 |
| 8 | spring fashion 2021 | 941 | 0.00 | 100 |
| 9 | women's fashion sneakers | 32.9K | 1.48 | 100 |
Additional Reading: >PPC for Fashion: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Fashion Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Fashion keywords in your website. AdTargeting can offer you lots of Fashion keywords, moreover, you can monitor competitors' websites to discover the Fashion keywords that drive traffic to them.
Online Marketing for Fashion - SEO
Based on Fashion keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Fashion products, list of best Fashion, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Fashion reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Fashion in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Fashion rank higher in Map pack results.
Ready to Start Online Marketing for Fashion?
If you lack experience in conducting Fashion online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Fashion audience. You will easily reduce costs and increase advertising ROI！
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