Online Marketing for Exercise Equipment: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Exercise Equipment is lucrative. The reasons are simple:
- More and more people are looking for Exercise Equipment online
- Your competitors are turning to Exercise Equipment marketing
- It is cheaper for Exercise Equipment to market online
What should you consider and implement to make sure your Exercise Equipment grows online? Here are some good strategies.
Build Social Marketing for Exercise Equipment
Social media is growing rapidly, and it’s an affordable way to gain Exercise Equipment customers.
It’s good to promote Exercise Equipment on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Exercise Equipment.
- Add a bio to each page you create and include your Exercise Equipment’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Exercise Equipment products, services, and promotions. And post high-quality Exercise Equipment photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Exercise Equipment reach, you can use social media advertising. It can reach lots of Exercise Equipment audience at a low cost.
Some tools can help you target Exercise Equipment audience precisely to improve your Exercise Equipment ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Exercise Equipment interests on Facebook and TikTok
- Analyzing Exercise Equipment keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Exercise Equipment audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Exercise equipment | 16.9M | F:43% M:57% | 25-34:32% |
Meanwhile, here are some popular Facebook Exercise Equipment pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Sorinex Exercise Equipment | 30.6K | 4 | - |
| 2 | Fitness Rush Exercise Equipment | 616 | 7 | - |
| 3 | GymOne Exercise Equipment Supplier | 384 | 2 | - |
| 4 | Physiotherapy, medical and exercise equipment supply | 213 | 1 | - |
If you want to analyze these Exercise Equipment pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Exercise Equipment - social marketing
Use PPC to Promote Your Exercise Equipment
PPC (Pay-per-Click) is an advertising model, and you can place Exercise Equipment ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Exercise Equipment PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Exercise Equipment” is searched 186.4K per month on Google. This means that your "Exercise Equipment" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Exercise Equipment customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Exercise Equipment keywords to reach Exercise Equipment audience.
We list some potential Exercise Equipment Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Exercise Equipment business.
Head Keywords for Exercise Equipment
| Rank | Exercise Equipment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Exercise equipment | 186.4K | 1.53 | 100 |
Long-Tail Keywords for Exercise Equipment
| Rank | Exercise Equipment Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | exercise equipment mats | 2.4K | 0.87 | 100 |
| 2 | resistance exercise equipment | 390 | 1.11 | 100 |
| 3 | physical exercise equipment | 50 | 1.63 | 100 |
| 4 | cheap exercise equipment for home use | 10 | 0.00 | 74 |
| 5 | step exercise equipment | 1.9K | 1.28 | 100 |
| 6 | exercise equipment for home online shopping | 30 | 0.07 | 100 |
| 7 | fitness exercise equipment | 2.1K | 1.64 | 100 |
| 8 | low price exercise equipment | 30 | 1.50 | 100 |
| 9 | water exercise equipment | 1.0K | 1.13 | 100 |
| 10 | low cost exercise equipment | 50 | 0.89 | 100 |
| 11 | stomach exercise equipment | 1.6K | 0.55 | 100 |
| 12 | exercise equipment uk | 260 | 0.77 | 100 |
| 13 | health exercise equipment | 40 | 0.79 | 100 |
| 14 | leg exercise equipment | 3.6K | 2.08 | 100 |
| 15 | outdoor exercise equipment | 3.6K | 2.42 | 100 |
| 16 | online exercise equipment store | 90 | 1.14 | 100 |
| 17 | used exercise equipment | 5.4K | 3.41 | 100 |
| 18 | best place to buy exercise equipment online | 40 | 1.18 | 98 |
| 19 | exercise equipment set | 90 | 0.49 | 100 |
Additional Reading: >PPC for Exercise Equipment: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Exercise Equipment Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Exercise Equipment keywords in your website. AdTargeting can offer you lots of Exercise Equipment keywords, moreover, you can monitor competitors' websites to discover the Exercise Equipment keywords that drive traffic to them.
Online Marketing for Exercise Equipment - SEO
Based on Exercise Equipment keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Exercise Equipment products, list of best Exercise Equipment, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Exercise Equipment reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Exercise Equipment in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Exercise Equipment rank higher in Map pack results.
Ready to Start Online Marketing for Exercise Equipment?
If you lack experience in conducting Exercise Equipment online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Exercise Equipment audience. You will easily reduce costs and increase advertising ROI！
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