Online Marketing for Event Planners: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Event Planners is lucrative. The reasons are simple:
- More and more people are looking for Event Planners online
- Your competitors are turning to Event Planners marketing
- It is cheaper for Event Planners to market online
What should you consider and implement to make sure your Event Planners grows online? Here are some good strategies.
Build Social Marketing for Event Planners
Social media is growing rapidly, and it’s an affordable way to gain Event Planners customers.
It’s good to promote Event Planners on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Event Planners.
- Add a bio to each page you create and include your Event Planners’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Event Planners products, services, and promotions. And post high-quality Event Planners photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Event Planners reach, you can use social media advertising. It can reach lots of Event Planners audience at a low cost.
Some tools can help you target Event Planners audience precisely to improve your Event Planners ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Event Planners interests on Facebook and TikTok
- Analyzing Event Planners keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Event Planners audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|
Meanwhile, here are some popular Facebook Event Planners pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Escuela de Wedding & Event Planners | 67.6K | 28 | - |
| 2 | Kayluna Event Planners | 5.7K | 7 | - |
| 3 | GU Event Planners | 1.4K | 7 | - |
| 4 | lightsnsparkles_event_planners | 413 | 5 | - |
| 5 | Sharda Event Planners | 220 | 5 | - |
If you want to analyze these Event Planners pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Event Planners - social marketing
Use PPC to Promote Your Event Planners
PPC (Pay-per-Click) is an advertising model, and you can place Event Planners ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Event Planners PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Event Planners” is searched 0 per month on Google. This means that your "Event Planners" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Event Planners customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Event Planners keywords to reach Event Planners audience.
We list some potential Event Planners Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Event Planners business.
Head Keywords for Event Planners
| Rank | Event Planners Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Long-Tail Keywords for Event Planners
| Rank | Event Planners Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|
Additional Reading: >PPC for Event Planners: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Event Planners Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Event Planners keywords in your website. AdTargeting can offer you lots of Event Planners keywords, moreover, you can monitor competitors' websites to discover the Event Planners keywords that drive traffic to them.
Online Marketing for Event Planners - SEO
Based on Event Planners keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Event Planners products, list of best Event Planners, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Event Planners reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Event Planners in Philadelphia”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Event Planners rank higher in Map pack results.
Ready to Start Online Marketing for Event Planners?
If you lack experience in conducting Event Planners online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Event Planners audience. You will easily reduce costs and increase advertising ROI！
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