Online Marketing for Engineering: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Engineering is lucrative. The reasons are simple:
- More and more people are looking for Engineering online
- Your competitors are turning to Engineering marketing
- It is cheaper for Engineering to market online
What should you consider and implement to make sure your Engineering grows online? Here are some good strategies.
Build Social Marketing for Engineering
Social media is growing rapidly, and it’s an affordable way to gain Engineering customers.
It’s good to promote Engineering on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Engineering.
- Add a bio to each page you create and include your Engineering’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Engineering products, services, and promotions. And post high-quality Engineering photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Engineering reach, you can use social media advertising. It can reach lots of Engineering audience at a low cost.
Some tools can help you target Engineering audience precisely to improve your Engineering ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Engineering interests on Facebook and TikTok
- Analyzing Engineering keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Engineering audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Engineering | 552.2M | F:34.9% M:65.1% | 25-34:38% |
| 2 | Systems engineering | 146.7M | F:23.1% M:76.9% | 25-34:39% |
| 3 | Civil engineering | 121.4M | F:23.1% M:76.9% | 25-34:42% |
| 4 | Mechanical engineering | 68.2M | F:15.9% M:84.1% | 25-34:38% |
| 5 | Software engineering | 60.0M | F:35.4% M:64.6% | 25-34:38% |
| 6 | Electrical engineering | 58.9M | F:18.2% M:81.8% | 25-34:39% |
| 7 | Broadcast engineering | 55.7M | F:46.4% M:53.6% | 25-34:31% |
| 8 | Computer engineering | 25.5M | F:21.2% M:78.8% | 25-34:40% |
| 9 | Aerospace engineering | 13.9M | F:17.7% M:82.3% | 18-24:36% |
| 10 | Structural engineering | 11.2M | F:27.1% M:72.9% | 25-34:38% |
Meanwhile, here are some popular Facebook Engineering pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Facebook Engineering | 16.8M | 44 | ENG |
| 2 | Engineering360 | 100.5K | 50 | - |
| 3 | Northwestern Engineering | 4.2K | 245 | USA |
| 4 | Engineering Samples | 1.2K | 90 | DEU |
| 5 | Drakos Engineering | 13.9K | 71 | - |
If you want to analyze these Engineering pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Engineering - social marketing
Use PPC to Promote Your Engineering
PPC (Pay-per-Click) is an advertising model, and you can place Engineering ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Engineering PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Engineering” is searched 1.9M per month on Google. This means that your "Engineering" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Engineering customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Engineering keywords to reach Engineering audience.
We list some potential Engineering Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Engineering business.
Head Keywords for Engineering
| Rank | Engineering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | Engineering | 1.9M | 2.02 | 100 |
| 2 | engineering programs | 2.4K | 14.93 | 29 |
| 3 | explain engineering | 5.4K | 0.67 | 0 |
Long-Tail Keywords for Engineering
| Rank | Engineering Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | usa engineering college | 30 | 0.28 | 29 |
| 2 | top 20 engineering schools | 90 | 0.00 | 4 |
| 3 | how many types of engineering courses are there | 50 | 0.17 | 3 |
| 4 | ms engineering college ranking | 10 | 0.00 | 0 |
| 5 | all engineering courses | 880 | 0.42 | 10 |
| 6 | department of engineering cambridge | 590 | 0.00 | 1 |
| 7 | california engineering schools ranking | 10 | 9.19 | 6 |
| 8 | mechanical engineering books | 6.6K | 0.43 | 60 |
| 9 | top engineering colleges in usa for ms | 10 | 9.38 | 21 |
| 10 | engineering in schools | 30 | 0.00 | 5 |
| 11 | engineering university ranking usa | 70 | 0.19 | 13 |
| 12 | colleges with the best engineering programs | 210 | 4.88 | 18 |
| 13 | us news engineering school rankings | 170 | 0.00 | 1 |
| 14 | what are the courses in engineering | 480 | 0.63 | 9 |
| 15 | undergraduate engineering programs | 90 | 0.61 | 15 |
| 16 | schools with engineering programs | 90 | 16.06 | 21 |
| 17 | engineering university uk | 1.3K | 1.62 | 41 |
Additional Reading: >PPC for Engineering: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Engineering Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Engineering keywords in your website. AdTargeting can offer you lots of Engineering keywords, moreover, you can monitor competitors' websites to discover the Engineering keywords that drive traffic to them.
Online Marketing for Engineering - SEO
Based on Engineering keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Engineering products, list of best Engineering, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Engineering reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Engineering in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Engineering rank higher in Map pack results.
Ready to Start Online Marketing for Engineering?
If you lack experience in conducting Engineering online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Engineering audience. You will easily reduce costs and increase advertising ROI！
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