Online Marketing for Engineering : Strategies & Tools to Boost Your Business

Online Marketing for Engineering: Strategies & Tools to Boost Your Business

Engineering keywords research - Adtargeting

There is no doubt that online marketing for Engineering is lucrative. The reasons are simple:

  • More and more people are looking for Engineering online
  • Your competitors are turning to Engineering marketing
  • It is cheaper for Engineering to market online

What should you consider and implement to make sure your Engineering grows online? Here are some good strategies.

Build Social Marketing for Engineering

Social media is growing rapidly, and it’s an affordable way to gain Engineering customers.

It’s good to promote Engineering on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Engineering.
  2. Add a bio to each page you create and include your Engineering’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Engineering products, services, and promotions. And post high-quality Engineering photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Engineering reach, you can use social media advertising. It can reach lots of Engineering audience at a low cost.

Some tools can help you target Engineering audience precisely to improve your Engineering ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Engineering interests on Facebook and TikTok
  • Analyzing Engineering keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Engineering audience on Facebook:

Rank Interests Audience Gender Age
1 Engineering 552.2M F:34.9% M:65.1% 25-34:38%
2 Systems engineering 146.7M F:23.1% M:76.9% 25-34:39%
3 Civil engineering 121.4M F:23.1% M:76.9% 25-34:42%
4 Mechanical engineering 68.2M F:15.9% M:84.1% 25-34:38%
5 Software engineering 60.0M F:35.4% M:64.6% 25-34:38%
6 Electrical engineering 58.9M F:18.2% M:81.8% 25-34:39%
7 Broadcast engineering 55.7M F:46.4% M:53.6% 25-34:31%
8 Computer engineering 25.5M F:21.2% M:78.8% 25-34:40%
9 Aerospace engineering 13.9M F:17.7% M:82.3% 18-24:36%
10 Structural engineering 11.2M F:27.1% M:72.9% 25-34:38%

Meanwhile, here are some popular Facebook Engineering pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Facebook Engineering 16.8M 44 ENG
2 Engineering360 100.5K 50 -
3 Northwestern Engineering 4.2K 245 USA
4 Engineering Samples 1.2K 90 DEU
5 Drakos Engineering 13.9K 71 -

If you want to analyze these Engineering pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Engineering - social marketing

online marketing for Engineering - social marketing

Use PPC to Promote Your Engineering

PPC (Pay-per-Click) is an advertising model, and you can place Engineering ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Engineering PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Engineering” is searched 1.9M per month on Google. This means that your "Engineering" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Engineering customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Engineering keywords to reach Engineering audience.

We list some potential Engineering Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Engineering business.

Head Keywords for Engineering

Rank Engineering Keywords Search volume Cost Per Click Paid Difficulty
1 Engineering 1.9M 2.02 100
2 engineering programs 2.4K 14.93 29
3 explain engineering 5.4K 0.67 0

Long-Tail Keywords for Engineering

Rank Engineering Keywords Search volume Cost Per Click Paid Difficulty
1 usa engineering college 30 0.28 29
2 top 20 engineering schools 90 0.00 4
3 how many types of engineering courses are there 50 0.17 3
4 ms engineering college ranking 10 0.00 0
5 all engineering courses 880 0.42 10
6 department of engineering cambridge 590 0.00 1
7 california engineering schools ranking 10 9.19 6
8 mechanical engineering books 6.6K 0.43 60
9 top engineering colleges in usa for ms 10 9.38 21
10 engineering in schools 30 0.00 5
11 engineering university ranking usa 70 0.19 13
12 colleges with the best engineering programs 210 4.88 18
13 us news engineering school rankings 170 0.00 1
14 what are the courses in engineering 480 0.63 9
15 undergraduate engineering programs 90 0.61 15
16 schools with engineering programs 90 16.06 21
17 engineering university uk 1.3K 1.62 41

Grow SEO for Your Engineering Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Engineering keywords in your website. AdTargeting can offer you lots of Engineering keywords, moreover, you can monitor competitors' websites to discover the Engineering keywords that drive traffic to them.

Engineering keywords research - Adtargeting

Online Marketing for Engineering - SEO

Based on Engineering keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Engineering products, list of best Engineering, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Engineering reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Engineering in Austin”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Engineering rank higher in Map pack results.

Ready to Start Online Marketing for Engineering?

If you lack experience in conducting Engineering online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Engineering audience. You will easily reduce costs and increase advertising ROI!

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