Online Marketing for Energy: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Energy is lucrative. The reasons are simple:
- More and more people are looking for Energy online
- Your competitors are turning to Energy marketing
- It is cheaper for Energy to market online
What should you consider and implement to make sure your Energy grows online? Here are some good strategies.
Build Social Marketing for Energy
Social media is growing rapidly, and it’s an affordable way to gain Energy customers.
It’s good to promote Energy on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Energy.
- Add a bio to each page you create and include your Energy’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Energy products, services, and promotions. And post high-quality Energy photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Energy reach, you can use social media advertising. It can reach lots of Energy audience at a low cost.
Some tools can help you target Energy audience precisely to improve your Energy ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Energy interests on Facebook and TikTok
- Analyzing Energy keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Energy audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Energy | 401.9M | F:48.7% M:51.3% | 25-34:33% |
| 2 | Solar energy | 146.7M | F:27.1% M:72.9% | 25-34:32% |
| 3 | Energy drinks | 114.7M | F:27% M:73% | 25-34:46% |
| 4 | Renewable energy | 42.2M | F:35.7% M:64.3% | 25-34:27% |
| 5 | Monster Energy | 25.8M | F:19.6% M:80.4% | 25-34:46% |
| 6 | Efficient energy use | 15.8M | F:39.8% M:60.2% | 35-44:23% |
| 7 | Electrical energy | 13.0M | F:12.5% M:87.5% | 25-34:41% |
| 8 | Sustainable energy | 10.1M | F:31.7% M:68.3% | 25-34:28% |
| 9 | Positive Energy+ | 9.0M | F:71.8% M:28.2% | 25-34:28% |
| 10 | Energy industry | 5.0M | F:29.8% M:70.2% | 25-34:32% |
Meanwhile, here are some popular Facebook Energy pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Energy | 13.6K | 15 | - |
| 2 | 4Energy | 1.7K | 51 | - |
| 3 | ENERGY3 | 1.5K | 27 | - |
| 4 | Monster Energy | 25.8M | 1591 | TUR |
| 5 | Dominion Energy | 152.7K | 1260 | USA |
If you want to analyze these Energy pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Energy - social marketing
Use PPC to Promote Your Energy
PPC (Pay-per-Click) is an advertising model, and you can place Energy ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Energy PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Energy” is searched 550.0K per month on Google. This means that your "Energy" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Energy customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Energy keywords to reach Energy audience.
We list some potential Energy Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Energy business.
Head Keywords for Energy
| Rank | Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | energy | 550.0K | 2.95 | 6 |
| 2 | nuclear energy | 90.5K | 1.77 | 2 |
| 3 | energy comparison | 74.0K | 10.59 | 81 |
Long-Tail Keywords for Energy
| Rank | Energy Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | solar energy renewable resource | 880 | 0.34 | 1 |
| 2 | energy saving sites | 30 | 9.70 | 70 |
| 3 | energy companies in america | 880 | 2.50 | 6 |
| 4 | what is the meaning of energy in science | 110 | 0.00 | 0 |
| 5 | what is reusable energy | 50 | 1.00 | 7 |
| 6 | energy in science | 4.4K | 1.46 | 2 |
| 7 | what is meant by renewable energy | 260 | 0.83 | 5 |
| 8 | explain renewable energy | 170 | 4.15 | 10 |
| 9 | what is the definition of energy in physics | 140 | 0.00 | 3 |
| 10 | biomass renewable energy | 2.9K | 3.90 | 7 |
| 11 | what does energy mean | 1.9K | 0.00 | 0 |
| 12 | solar energy alternative energy source | 140 | 0.00 | 4 |
| 13 | what is the green energy | 2.4K | 4.34 | 12 |
| 14 | energy the international journal | 170 | 0.66 | 5 |
| 15 | department of energy official website | 10 | 0.00 | 0 |
| 16 | clean energy renewables | 70 | 0.00 | 10 |
| 17 | renewable and alternative energy | 110 | 2.12 | 16 |
Additional Reading: >PPC for Energy: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Energy Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Energy keywords in your website. AdTargeting can offer you lots of Energy keywords, moreover, you can monitor competitors' websites to discover the Energy keywords that drive traffic to them.
Online Marketing for Energy - SEO
Based on Energy keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Energy products, list of best Energy, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Energy reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Energy in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Energy rank higher in Map pack results.
Ready to Start Online Marketing for Energy?
If you lack experience in conducting Energy online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Energy audience. You will easily reduce costs and increase advertising ROI！
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