Online Marketing for Ecommerce: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Ecommerce is lucrative. The reasons are simple:
- More and more people are looking for Ecommerce online
- Your competitors are turning to Ecommerce marketing
- It is cheaper for Ecommerce to market online
What should you consider and implement to make sure your Ecommerce grows online? Here are some good strategies.
Build Social Marketing for Ecommerce
Social media is growing rapidly, and it’s an affordable way to gain Ecommerce customers.
It’s good to promote Ecommerce on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Ecommerce.
- Add a bio to each page you create and include your Ecommerce’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Ecommerce products, services, and promotions. And post high-quality Ecommerce photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Ecommerce reach, you can use social media advertising. It can reach lots of Ecommerce audience at a low cost.
Some tools can help you target Ecommerce audience precisely to improve your Ecommerce ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Ecommerce interests on Facebook and TikTok
- Analyzing Ecommerce keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Ecommerce audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Ecommerce School | 1.2K | F:19% M:81% | 18-24:55% |
| 2 | E-commerce | 303.5M | F:42.4% M:57.6% | 25-34:40% |
| 3 | E-commerce payment system | 6.6M | F:29.5% M:70.5% | 25-34:39% |
| 4 | E-commerce in India | 680.1K | F:9.6% M:90.4% | 25-34:48% |
Meanwhile, here are some popular Facebook Ecommerce pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Ecommerce | 10.1K | 15 | - |
| 2 | 1Ecommerce | 1.3K | 48 | - |
| 3 | Ecommerce | 25 | 27 | - |
| 4 | Scuola Ecommerce | 18.0K | 592 | - |
| 5 | Universidade Ecommerce | 7.9K | 249 | BRA |
If you want to analyze these Ecommerce pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Ecommerce - social marketing
Use PPC to Promote Your Ecommerce
PPC (Pay-per-Click) is an advertising model, and you can place Ecommerce ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Ecommerce PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Ecommerce” is searched 580.8K per month on Google. This means that your "Ecommerce" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Ecommerce customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Ecommerce keywords to reach Ecommerce audience.
We list some potential Ecommerce Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Ecommerce business.
Head Keywords for Ecommerce
| Rank | Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ecommerce | 580.8K | 1.97 | 27 |
| 2 | d2c ecommerce | 1.1K | 5.40 | 19 |
| 3 | ecommerce merchandising | 1.5K | 15.96 | 25 |
| 4 | ecommerce design | 4.1K | 2.90 | 16 |
| 5 | squarespace ecommerce | 3.5K | 16.38 | 33 |
| 6 | omnichannel ecommerce | 1.8K | 8.15 | 29 |
| 7 | ecommerce startup | 1.9K | 2.65 | 29 |
| 8 | ecommerce business | 124.6K | 2.83 | 41 |
| 9 | ecommerce shadowfax | 945 | 0.37 | 2 |
Long-Tail Keywords for Ecommerce
| Rank | Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | online ecommerce store | 10.8K | 5.92 | 37 |
| 2 | multi vendor ecommerce | 1.8K | 2.94 | 45 |
| 3 | ecommerce web design company | 832 | 17.06 | 13 |
| 4 | ecommerce web hosting | 4.6K | 15.80 | 14 |
| 5 | multi vendor ecommerce website | 2.6K | 0.87 | 61 |
| 6 | google analytics ecommerce | 2.6K | 7.16 | 15 |
| 7 | ecommerce website design | 19.7K | 6.47 | 26 |
| 8 | ecommerce web development company | 705 | 12.50 | 15 |
| 9 | ecommerce inventory management | 1.4K | 17.73 | 37 |
| 10 | godaddy ecommerce website | 470 | 7.18 | 38 |
| 11 | open source ecommerce platforms | 1.1K | 6.63 | 25 |
Additional Reading: >PPC for Ecommerce: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Ecommerce Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Ecommerce keywords in your website. AdTargeting can offer you lots of Ecommerce keywords, moreover, you can monitor competitors' websites to discover the Ecommerce keywords that drive traffic to them.
Online Marketing for Ecommerce - SEO
Based on Ecommerce keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Ecommerce products, list of best Ecommerce, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Ecommerce reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Ecommerce in San Jose”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Ecommerce rank higher in Map pack results.
Ready to Start Online Marketing for Ecommerce?
If you lack experience in conducting Ecommerce online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Ecommerce audience. You will easily reduce costs and increase advertising ROI！
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