Online Marketing for Education: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Education is lucrative. The reasons are simple:
- More and more people are looking for Education online
- Your competitors are turning to Education marketing
- It is cheaper for Education to market online
What should you consider and implement to make sure your Education grows online? Here are some good strategies.
Build Social Marketing for Education
Social media is growing rapidly, and it’s an affordable way to gain Education customers.
It’s good to promote Education on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Education.
- Add a bio to each page you create and include your Education’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Education products, services, and promotions. And post high-quality Education photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Education reach, you can use social media advertising. It can reach lots of Education audience at a low cost.
Some tools can help you target Education audience precisely to improve your Education ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Education interests on Facebook and TikTok
- Analyzing Education keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Education audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Education | 853.7M | F:44.7% M:55.3% | 25-34:35% |
| 2 | Higher education | 662.5M | F:39.5% M:60.5% | 25-34:37% |
| 3 | Educational technology | 141.1M | F:47.4% M:52.6% | 25-34:35% |
| 4 | Early childhood education | 70.6M | F:81.1% M:18.9% | 25-34:42% |
| 5 | Secondary education | 67.8M | F:50.1% M:49.9% | 18-24:35% |
| 6 | Postgraduate education | 64.3M | F:44.1% M:55.9% | 25-34:37% |
| 7 | Distance education | 63.7M | F:56.7% M:43.3% | 25-34:34% |
| 8 | Primary education | 52.3M | F:68.8% M:31.2% | 25-34:36% |
| 9 | Undergraduate education | 45.4M | F:44.2% M:55.8% | 18-24:46% |
| 10 | Vocational education | 39.4M | F:52.4% M:47.6% | 18-24:33% |
Meanwhile, here are some popular Facebook Education pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Education | 1.1K | 333 | GRC |
| 2 | Crimson Education | 104.7K | 905 | ENG |
| 3 | Summit Education | 110.7K | 492 | VNM |
| 4 | Education Finder | 3.0K | 393 | - |
| 5 | IDP Education | 1.8M | 312 | PAK |
If you want to analyze these Education pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Education - social marketing
Use PPC to Promote Your Education
PPC (Pay-per-Click) is an advertising model, and you can place Education ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Education PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Education” is searched 2.9M per month on Google. This means that your "Education" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Education customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Education keywords to reach Education audience.
We list some potential Education Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Education business.
Head Keywords for Education
| Rank | Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | education | 2.9M | 0.15 | 10 |
| 2 | postgraduate education | 14.2K | 1.32 | 18 |
| 3 | inclusive education | 79.1K | 1.43 | 4 |
| 4 | apple education | 263.7K | 1.85 | 16 |
| 5 | bandlab education | 30.6K | 2.00 | 4 |
| 6 | mpeducationportal | 163.3K | 0.68 | 0 |
| 7 | education policy | 16.0K | 0.78 | 5 |
| 8 | global education | 13.9K | 0.71 | 6 |
| 9 | montessori education | 12.8K | 1.27 | 21 |
| 10 | health education | 51.5K | 2.91 | 3 |
Long-Tail Keywords for Education
| Rank | Education Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | master of education | 44.3K | 12.06 | 44 |
| 2 | directorate of elementary education | 12.2K | 0.00 | 0 |
| 3 | kerala university distance education | 10.5K | 0.59 | 6 |
| 4 | web education board result | 3.7K | 0.00 | 0 |
| 5 | national education policy 2020 | 31.1K | 0.47 | 6 |
| 6 | bandlab for education | 12.6K | 1.90 | 3 |
| 7 | new education policy 2020 | 27.4K | 0.43 | 6 |
| 8 | ghana education service | 5.0K | 1.22 | 1 |
| 9 | board of secondary education | 49.7K | 0.46 | 0 |
| 10 | ministry of education | 398.1K | 1.12 | 0 |
Additional Reading: >PPC for Education: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Education Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Education keywords in your website. AdTargeting can offer you lots of Education keywords, moreover, you can monitor competitors' websites to discover the Education keywords that drive traffic to them.
Online Marketing for Education - SEO
Based on Education keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Education products, list of best Education, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Education reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Education in Fort Worth”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Education rank higher in Map pack results.
Ready to Start Online Marketing for Education?
If you lack experience in conducting Education online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Education audience. You will easily reduce costs and increase advertising ROI！
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