Online Marketing for Education : Strategies & Tools to Boost Your Business

Online Marketing for Education: Strategies & Tools to Boost Your Business

Education keywords research - Adtargeting

There is no doubt that online marketing for Education is lucrative. The reasons are simple:

  • More and more people are looking for Education online
  • Your competitors are turning to Education marketing
  • It is cheaper for Education to market online

What should you consider and implement to make sure your Education grows online? Here are some good strategies.

Build Social Marketing for Education

Social media is growing rapidly, and it’s an affordable way to gain Education customers.

It’s good to promote Education on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Education.
  2. Add a bio to each page you create and include your Education’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Education products, services, and promotions. And post high-quality Education photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Education reach, you can use social media advertising. It can reach lots of Education audience at a low cost.

Some tools can help you target Education audience precisely to improve your Education ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Education interests on Facebook and TikTok
  • Analyzing Education keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Education audience on Facebook:

Rank Interests Audience Gender Age
1 Education 853.7M F:44.7% M:55.3% 25-34:35%
2 Higher education 662.5M F:39.5% M:60.5% 25-34:37%
3 Educational technology 141.1M F:47.4% M:52.6% 25-34:35%
4 Early childhood education 70.6M F:81.1% M:18.9% 25-34:42%
5 Secondary education 67.8M F:50.1% M:49.9% 18-24:35%
6 Postgraduate education 64.3M F:44.1% M:55.9% 25-34:37%
7 Distance education 63.7M F:56.7% M:43.3% 25-34:34%
8 Primary education 52.3M F:68.8% M:31.2% 25-34:36%
9 Undergraduate education 45.4M F:44.2% M:55.8% 18-24:46%
10 Vocational education 39.4M F:52.4% M:47.6% 18-24:33%

Meanwhile, here are some popular Facebook Education pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Education 1.1K 333 GRC
2 Crimson Education 104.7K 905 ENG
3 Summit Education 110.7K 492 VNM
4 Education Finder 3.0K 393 -
5 IDP Education 1.8M 312 PAK

If you want to analyze these Education pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Education - social marketing

online marketing for Education - social marketing

Use PPC to Promote Your Education

PPC (Pay-per-Click) is an advertising model, and you can place Education ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Education PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Education” is searched 2.9M per month on Google. This means that your "Education" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Education customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Education keywords to reach Education audience.

We list some potential Education Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Education business.

Head Keywords for Education

Rank Education Keywords Search volume Cost Per Click Paid Difficulty
1 education 2.9M 0.15 10
2 postgraduate education 14.2K 1.32 18
3 inclusive education 79.1K 1.43 4
4 apple education 263.7K 1.85 16
5 bandlab education 30.6K 2.00 4
6 mpeducationportal 163.3K 0.68 0
7 education policy 16.0K 0.78 5
8 global education 13.9K 0.71 6
9 montessori education 12.8K 1.27 21
10 health education 51.5K 2.91 3

Long-Tail Keywords for Education

Rank Education Keywords Search volume Cost Per Click Paid Difficulty
1 master of education 44.3K 12.06 44
2 directorate of elementary education 12.2K 0.00 0
3 kerala university distance education 10.5K 0.59 6
4 web education board result 3.7K 0.00 0
5 national education policy 2020 31.1K 0.47 6
6 bandlab for education 12.6K 1.90 3
7 new education policy 2020 27.4K 0.43 6
8 ghana education service 5.0K 1.22 1
9 board of secondary education 49.7K 0.46 0
10 ministry of education 398.1K 1.12 0

Grow SEO for Your Education Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Education keywords in your website. AdTargeting can offer you lots of Education keywords, moreover, you can monitor competitors' websites to discover the Education keywords that drive traffic to them.

Education keywords research - Adtargeting

Online Marketing for Education - SEO

Based on Education keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Education products, list of best Education, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Education reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Education in Phoenix”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Education rank higher in Map pack results.

Ready to Start Online Marketing for Education?

If you lack experience in conducting Education online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Education audience. You will easily reduce costs and increase advertising ROI!

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