Online Marketing for EHR: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for EHR is lucrative. The reasons are simple:
- More and more people are looking for EHR online
- Your competitors are turning to EHR marketing
- It is cheaper for EHR to market online
What should you consider and implement to make sure your EHR grows online? Here are some good strategies.
Build Social Marketing for EHR
Social media is growing rapidly, and it’s an affordable way to gain EHR customers.
It’s good to promote EHR on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your EHR.
- Add a bio to each page you create and include your EHR’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your EHR products, services, and promotions. And post high-quality EHR photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your EHR reach, you can use social media advertising. It can reach lots of EHR audience at a low cost.
Some tools can help you target EHR audience precisely to improve your EHR ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden EHR interests on Facebook and TikTok
- Analyzing EHR keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target EHR audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Volunteering | 90.3M | F:54.9% M:45.1% | 25-34:30% |
| 2 | Honorary degree | 2.3M | F:39.1% M:60.9% | 18-24:45% |
| 3 | A Few Good Men | 224.5K | F:25.8% M:74.2% | 18-24:40% |
| 4 | International Volunteer Day | 84.9K | F:50% M:50% | 25-34:32% |
| 5 | Equality and Human Rights Commission | 83.6K | F:61% M:39% | 25-34:39% |
Meanwhile, here are some popular Facebook EHR pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Phil Ehr | 5.1K | 57 | - |
| 2 | CarePaths Behavioral EHR | 135 | 112 | - |
| 3 | ZHealth EHR - Automate Your Chiropractic Practice | 123 | 39 | USA |
| 4 | EHR SuperHits - Hiti no 2000. gada līdz mūsdienām | 514 | 19 | - |
| 5 | Nature EHR | 41 | 1 | - |
If you want to analyze these EHR pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for EHR - social marketing
Use PPC to Promote Your EHR
PPC (Pay-per-Click) is an advertising model, and you can place EHR ads on search engines, but only pay whenever a user actually clicks on an ad. You can run EHR PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “EHR” is searched 90.5K per month on Google. This means that your "EHR" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target EHR customers based on keywords, demographic, and location. And with AdTargeting you can get lots of EHR keywords to reach EHR audience.
We list some potential EHR Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your EHR business.
Head Keywords for EHR
| Rank | EHR Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | ehr | 90.5K | 15.11 | 13 |
| 2 | pulse ehr | 40 | 0.00 | 22 |
| 3 | sutter ehr | 320 | 0.00 | 1 |
| 4 | ehr docs | 50 | 0.00 | 10 |
| 5 | cloud ehr | 170 | 26.85 | 41 |
| 6 | medhost ehr | 50 | 10.46 | 12 |
| 7 | touchworks ehr | 90 | 13.35 | 28 |
| 8 | drchrono ehr | 1.3K | 2.80 | 31 |
| 9 | ehr providers | 170 | 11.67 | 50 |
| 10 | cpsi ehr | 110 | 10.94 | 23 |
| 11 | emr ehr | 1.3K | 10.24 | 23 |
| 12 | eclinicalworks ehr | 210 | 10.21 | 40 |
| 13 | ehr medicine | 50 | 6.82 | 14 |
| 14 | cardiology ehr | 40 | 53.74 | 42 |
Long-Tail Keywords for EHR
| Rank | EHR Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | completing charts in ehr | 50 | 14.56 | 14 |
| 2 | cloud based ehr systems | 110 | 26.57 | 48 |
| 3 | ehr electronic health record | 720 | 13.04 | 23 |
| 4 | open source ehr | 260 | 9.76 | 39 |
| 5 | ehr thunder print | 140 | 0.00 | 0 |
| 6 | most popular ehr | 20 | 5.93 | 61 |
Additional Reading: >PPC for EHR: Essential Tips & Platforms to Increase Sales
Grow SEO for Your EHR Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert EHR keywords in your website. AdTargeting can offer you lots of EHR keywords, moreover, you can monitor competitors' websites to discover the EHR keywords that drive traffic to them.
Online Marketing for EHR - SEO
Based on EHR keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose EHR products, list of best EHR, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your EHR reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “EHR in Columbus”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your EHR rank higher in Map pack results.
Ready to Start Online Marketing for EHR?
If you lack experience in conducting EHR online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your EHR audience. You will easily reduce costs and increase advertising ROI！
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