Online Marketing for B2B: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for B2B is lucrative. The reasons are simple:
- More and more people are looking for B2B online
- Your competitors are turning to B2B marketing
- It is cheaper for B2B to market online
What should you consider and implement to make sure your B2B grows online? Here are some good strategies.
Build Social Marketing for B2B
Social media is growing rapidly, and it’s an affordable way to gain B2B customers.
It’s good to promote B2B on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your B2B.
- Add a bio to each page you create and include your B2B’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your B2B products, services, and promotions. And post high-quality B2B photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your B2B reach, you can use social media advertising. It can reach lots of B2B audience at a low cost.
Some tools can help you target B2B audience precisely to improve your B2B ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden B2B interests on Facebook and TikTok
- Analyzing B2B keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target B2B audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | b2b | 1.6M | F:36.7% M:63.3% | 25-34:37% |
| 2 | Campeonato Brasileiro Série B | 9.9M | F:34.1% M:65.9% | 25-34:38% |
| 3 | Business marketing | 9.2M | F:57.2% M:42.8% | 25-34:40% |
| 4 | Ghost (Swedish band) | 4.7M | F:31.5% M:68.5% | 25-34:37% |
| 5 | Serie B | 2.5M | F:27.7% M:72.3% | 25-34:30% |
| 6 | Abdul Hamid II | 2.2M | F:19.8% M:80.2% | 25-34:34% |
| 7 | B2K | 1.1M | F:17.6% M:82.4% | 25-34:41% |
| 8 | Kon-Tiki | 233.2K | F:57.6% M:42.4% | 35-44:26% |
| 9 | McLaren M2B | 188.8K | F:57.7% M:42.3% | 25-34:44% |
| 10 | Sony Cyber-shot DSC-RX100 | 153.7K | F:12.4% M:87.6% | 25-34:31% |
Meanwhile, here are some popular Facebook B2B pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | B2B | 185.1K | 544 | EGY |
| 2 | B.B. | 263 | 93 | - |
| 3 | B&B | 34 | 48 | MAR |
| 4 | B. B. Hamel | 8.7K | 1080 | USA |
| 5 | B&B SHOP | 187.2K | 326 | ROM |
If you want to analyze these B2B pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for B2B - social marketing
Use PPC to Promote Your B2B
PPC (Pay-per-Click) is an advertising model, and you can place B2B ads on search engines, but only pay whenever a user actually clicks on an ad. You can run B2B PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “B2B” is searched 450.0K per month on Google. This means that your "B2B" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target B2B customers based on keywords, demographic, and location. And with AdTargeting you can get lots of B2B keywords to reach B2B audience.
We list some potential B2B Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your B2B business.
Head Keywords for B2B
| Rank | B2B Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | b2b | 450.0K | 1.62 | 15 |
| 2 | elko b2b | 590 | 0.25 | 8 |
| 3 | b2b2c examples | 720 | 1.45 | 4 |
| 4 | microsoft b2b | 260 | 2.55 | 13 |
| 5 | b2b marketing | 64.5K | 5.73 | 31 |
| 6 | ibm b2b | 210 | 1.42 | 9 |
| 7 | eportal b2b | 590 | 0.23 | 1 |
| 8 | b2b industry | 1.0K | 7.62 | 15 |
| 9 | rfx b2b | 260 | 0.00 | 0 |
| 10 | b2b website | 7.0K | 2.97 | 43 |
Long-Tail Keywords for B2B
| Rank | B2B Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | b2b lead generation agency | 961 | 13.65 | 27 |
| 2 | b2b to b2c | 210 | 0.00 | 6 |
| 3 | intercorp retail b2b | 210 | 0.00 | 0 |
| 4 | b2b marketing strategies | 8.3K | 6.92 | 34 |
| 5 | b2b customer segmentation | 590 | 9.19 | 25 |
| 6 | magento 2 b2b extension | 140 | 4.29 | 49 |
| 7 | b2b lead generation | 17.4K | 12.69 | 32 |
| 8 | linkedin b2b lead generation | 1.0K | 50.52 | 49 |
| 9 | caroline biss b2b | 170 | 0.42 | 3 |
| 10 | b2b spice money | 74.0K | 0.52 | 0 |
Additional Reading: >PPC for B2B: Essential Tips & Platforms to Increase Sales
Grow SEO for Your B2B Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert B2B keywords in your website. AdTargeting can offer you lots of B2B keywords, moreover, you can monitor competitors' websites to discover the B2B keywords that drive traffic to them.
Online Marketing for B2B - SEO
Based on B2B keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose B2B products, list of best B2B, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your B2B reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “B2B in Austin”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your B2B rank higher in Map pack results.
Ready to Start Online Marketing for B2B?
If you lack experience in conducting B2B online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your B2B audience. You will easily reduce costs and increase advertising ROI！
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