Online Marketing for B2B Ecommerce: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for B2B Ecommerce is lucrative. The reasons are simple:
- More and more people are looking for B2B Ecommerce online
- Your competitors are turning to B2B Ecommerce marketing
- It is cheaper for B2B Ecommerce to market online
What should you consider and implement to make sure your B2B Ecommerce grows online? Here are some good strategies.
Build Social Marketing for B2B Ecommerce
Social media is growing rapidly, and it’s an affordable way to gain B2B Ecommerce customers.
It’s good to promote B2B Ecommerce on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your B2B Ecommerce.
- Add a bio to each page you create and include your B2B Ecommerce’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your B2B Ecommerce products, services, and promotions. And post high-quality B2B Ecommerce photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your B2B Ecommerce reach, you can use social media advertising. It can reach lots of B2B Ecommerce audience at a low cost.
Some tools can help you target B2B Ecommerce audience precisely to improve your B2B Ecommerce ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden B2B Ecommerce interests on Facebook and TikTok
- Analyzing B2B Ecommerce keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target B2B Ecommerce audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|
Meanwhile, here are some popular Facebook B2B Ecommerce pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|
If you want to analyze these B2B Ecommerce pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for B2B Ecommerce - social marketing
Use PPC to Promote Your B2B Ecommerce
PPC (Pay-per-Click) is an advertising model, and you can place B2B Ecommerce ads on search engines, but only pay whenever a user actually clicks on an ad. You can run B2B Ecommerce PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “B2B Ecommerce” is searched 13.1K per month on Google. This means that your "B2B Ecommerce" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target B2B Ecommerce customers based on keywords, demographic, and location. And with AdTargeting you can get lots of B2B Ecommerce keywords to reach B2B Ecommerce audience.
We list some potential B2B Ecommerce Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your B2B Ecommerce business.
Head Keywords for B2B Ecommerce
| Rank | B2B Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | b2b ecommerce | 13.1K | 11.69 | 31 |
Long-Tail Keywords for B2B Ecommerce
| Rank | B2B Ecommerce Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | global b2b ecommerce | 30 | 8.86 | 40 |
| 2 | shopify b2b ecommerce | 140 | 13.15 | 59 |
| 3 | alibaba b2b ecommerce | 20 | 3.99 | 42 |
| 4 | pharma b2b ecommerce | 10 | 0.00 | 9 |
| 5 | forrester b2b ecommerce | 40 | 34.29 | 60 |
| 6 | tradegecko b2b ecommerce | 10 | 0.00 | 100 |
| 7 | b2b ecommerce growth 2021 | 20 | 0.00 | 24 |
| 8 | billion dollar b2b ecommerce | 20 | 19.20 | 37 |
| 9 | cross border b2b ecommerce | 20 | 0.00 | 21 |
| 10 | unilever b2b ecommerce | 10 | 0.95 | 53 |
| 11 | zoho b2b ecommerce | 20 | 24.90 | 66 |
| 12 | sap b1 b2b ecommerce | 10 | 0.00 | 0 |
| 13 | b2b ecommerce system | 50 | 10.49 | 17 |
| 14 | b2b ecommerce examples | 4.4K | 6.05 | 16 |
| 15 | reliance b2b ecommerce | 10 | 0.00 | 43 |
| 16 | b2b ecommerce platform development | 10 | 0.00 | 0 |
| 17 | b2b ecommerce integration | 40 | 24.36 | 24 |
| 18 | best b2b ecommerce platforms 2020 | 30 | 0.00 | 17 |
| 19 | b2b ecommerce for apparel | 10 | 0.00 | 0 |
Additional Reading: >PPC for B2B Ecommerce: Essential Tips & Platforms to Increase Sales
Grow SEO for Your B2B Ecommerce Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert B2B Ecommerce keywords in your website. AdTargeting can offer you lots of B2B Ecommerce keywords, moreover, you can monitor competitors' websites to discover the B2B Ecommerce keywords that drive traffic to them.
Online Marketing for B2B Ecommerce - SEO
Based on B2B Ecommerce keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose B2B Ecommerce products, list of best B2B Ecommerce, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your B2B Ecommerce reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “B2B Ecommerce in San Jose”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your B2B Ecommerce rank higher in Map pack results.
Ready to Start Online Marketing for B2B Ecommerce?
If you lack experience in conducting B2B Ecommerce online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your B2B Ecommerce audience. You will easily reduce costs and increase advertising ROI！
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