Online Marketing for B2G: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for B2G is lucrative. The reasons are simple:
- More and more people are looking for B2G online
- Your competitors are turning to B2G marketing
- It is cheaper for B2G to market online
What should you consider and implement to make sure your B2G grows online? Here are some good strategies.
Build Social Marketing for B2G
Social media is growing rapidly, and it’s an affordable way to gain B2G customers.
It’s good to promote B2G on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your B2G.
- Add a bio to each page you create and include your B2G’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your B2G products, services, and promotions. And post high-quality B2G photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your B2G reach, you can use social media advertising. It can reach lots of B2G audience at a low cost.
Some tools can help you target B2G audience precisely to improve your B2G ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden B2G interests on Facebook and TikTok
- Analyzing B2G keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target B2G audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Campeonato Brasileiro Série B | 9.9M | F:34.1% M:65.9% | 25-34:38% |
| 2 | Business marketing | 9.2M | F:57.2% M:42.8% | 25-34:40% |
| 3 | Ghost (Swedish band) | 4.7M | F:31.5% M:68.5% | 25-34:37% |
| 4 | Serie B | 2.5M | F:27.7% M:72.3% | 25-34:30% |
| 5 | Abdul Hamid II | 2.2M | F:19.8% M:80.2% | 25-34:34% |
| 6 | b2b | 1.6M | F:36.7% M:63.3% | 25-34:37% |
| 7 | B2K | 1.1M | F:17.6% M:82.4% | 25-34:41% |
| 8 | Kon-Tiki | 233.2K | F:57.6% M:42.4% | 35-44:26% |
| 9 | McLaren M2B | 188.8K | F:57.7% M:42.3% | 25-34:44% |
| 10 | Sony Cyber-shot DSC-RX100 | 153.7K | F:12.4% M:87.6% | 25-34:31% |
Meanwhile, here are some popular Facebook B2G pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | B&G | 17.3K | 79 | ENG |
| 2 | B&G Trading | 281 | 53 | - |
| 3 | Galaxy B&G | 2.5K | 33 | - |
| 4 | B2G-Bikes | 58.5K | 28 | - |
| 5 | B&G Guitars | 143.7K | 18 | - |
If you want to analyze these B2G pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for B2G - social marketing
Use PPC to Promote Your B2G
PPC (Pay-per-Click) is an advertising model, and you can place B2G ads on search engines, but only pay whenever a user actually clicks on an ad. You can run B2G PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “B2G” is searched 22.2K per month on Google. This means that your "B2G" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target B2G customers based on keywords, demographic, and location. And with AdTargeting you can get lots of B2G keywords to reach B2G audience.
We list some potential B2G Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your B2G business.
Head Keywords for B2G
| Rank | B2G Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | b2g | 22.2K | 1.71 | 1 |
| 2 | b2g website | 40 | 0.00 | 2 |
| 3 | b2g adalah | 313 | 0.00 | 0 |
| 4 | b2g meaning | 2.2K | 0.00 | 0 |
| 5 | b2b b2g | 260 | 0.16 | 1 |
| 6 | b2g business | 106 | 0.00 | 0 |
| 7 | b2g companies | 138 | 0.00 | 1 |
| 8 | b2g sites | 10 | 0.00 | 0 |
| 9 | b2g b2b | 46 | 0.00 | 1 |
| 10 | b2g examples | 1.0K | 0.00 | 0 |
| 11 | b2 g | 102 | 0.00 | 1 |
Long-Tail Keywords for B2G
| Rank | B2G Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | business to government b2g examples | 24 | 0.00 | 0 |
| 2 | b2g business to government | 142 | 0.00 | 1 |
| 3 | b2b and b2g | 93 | 0.00 | 1 |
Additional Reading: >PPC for B2G: Essential Tips & Platforms to Increase Sales
Grow SEO for Your B2G Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert B2G keywords in your website. AdTargeting can offer you lots of B2G keywords, moreover, you can monitor competitors' websites to discover the B2G keywords that drive traffic to them.
Online Marketing for B2G - SEO
Based on B2G keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose B2G products, list of best B2G, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your B2G reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “B2G in Indianapolis”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your B2G rank higher in Map pack results.
Ready to Start Online Marketing for B2G?
If you lack experience in conducting B2G online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your B2G audience. You will easily reduce costs and increase advertising ROI！
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