Online Marketing for Apartments: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Apartments is lucrative. The reasons are simple:
- More and more people are looking for Apartments online
- Your competitors are turning to Apartments marketing
- It is cheaper for Apartments to market online
What should you consider and implement to make sure your Apartments grows online? Here are some good strategies.
Build Social Marketing for Apartments
Social media is growing rapidly, and it’s an affordable way to gain Apartments customers.
It’s good to promote Apartments on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Apartments.
- Add a bio to each page you create and include your Apartments’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Apartments products, services, and promotions. And post high-quality Apartments photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Apartments reach, you can use social media advertising. It can reach lots of Apartments audience at a low cost.
Some tools can help you target Apartments audience precisely to improve your Apartments ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Apartments interests on Facebook and TikTok
- Analyzing Apartments keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Apartments audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Apartments.com | 6.5M | F:55.1% M:44.9% | 25-34:31% |
| 2 | TripVillas - Holiday Homes, Vacation Apartments and More | 1.5K | F:38% M:62% | 25-34:30% |
| 3 | Renting | 125.2M | F:54.6% M:45.4% | 25-34:34% |
| 4 | Boarding house | 2.7M | F:58.5% M:41.5% | 25-34:34% |
Meanwhile, here are some popular Facebook Apartments pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | 2818 Apartments | 2.0K | 30 | USA |
| 2 | 21 Apartments | 1.1K | 24 | - |
| 3 | ZOE Apartments | 9.2K | 139 | - |
| 4 | Aria Apartments | 978 | 88 | - |
| 5 | Imprint Apartments | 74 | 80 | - |
If you want to analyze these Apartments pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Apartments - social marketing
Use PPC to Promote Your Apartments
PPC (Pay-per-Click) is an advertising model, and you can place Apartments ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Apartments PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Apartments” is searched 5.3M per month on Google. This means that your "Apartments" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Apartments customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Apartments keywords to reach Apartments audience.
We list some potential Apartments Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Apartments business.
Head Keywords for Apartments
| Rank | Apartments Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | apartments | 5.3M | 0.95 | 8 |
| 2 | copperfield apartments | 6.1K | 2.19 | 5 |
| 3 | marbella apartments | 9.5K | 1.06 | 21 |
| 4 | bridgewater apartments | 14.7K | 0.80 | 5 |
| 5 | creekwood apartments | 11.0K | 2.29 | 2 |
| 6 | hillside apartments | 9.8K | 1.21 | 4 |
| 7 | waterstone apartments | 9.1K | 1.78 | 3 |
| 8 | astoria apartments | 8.3K | 1.49 | 11 |
| 9 | mayfair apartments | 11.5K | 0.92 | 5 |
| 10 | manhattan apartments | 26.0K | 1.04 | 26 |
| 11 | woodcrest apartments | 9.3K | 1.33 | 3 |
Long-Tail Keywords for Apartments
| Rank | Apartments Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | pet friendly apartments near me | 23.2K | 1.33 | 34 |
| 2 | the boulevard apartments | 8.2K | 1.33 | 4 |
| 3 | 4 bedroom apartments | 13.9K | 0.81 | 36 |
| 4 | santa rosa apartments | 8.4K | 1.35 | 17 |
| 5 | studio apartments for rent | 83.6K | 0.84 | 43 |
| 6 | two bedroom apartments | 20.8K | 1.43 | 31 |
| 7 | twin oaks apartments | 6.9K | 1.46 | 3 |
| 8 | the palms apartments | 11.3K | 1.40 | 2 |
| 9 | arbor pointe apartments | 5.9K | 1.58 | 2 |
Additional Reading: >PPC for Apartments: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Apartments Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Apartments keywords in your website. AdTargeting can offer you lots of Apartments keywords, moreover, you can monitor competitors' websites to discover the Apartments keywords that drive traffic to them.
Online Marketing for Apartments - SEO
Based on Apartments keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Apartments products, list of best Apartments, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Apartments reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Apartments in Oklahoma City”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Apartments rank higher in Map pack results.
Ready to Start Online Marketing for Apartments?
If you lack experience in conducting Apartments online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Apartments audience. You will easily reduce costs and increase advertising ROI！
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