Online Marketing for Architecture: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Architecture is lucrative. The reasons are simple:
- More and more people are looking for Architecture online
- Your competitors are turning to Architecture marketing
- It is cheaper for Architecture to market online
What should you consider and implement to make sure your Architecture grows online? Here are some good strategies.
Build Social Marketing for Architecture
Social media is growing rapidly, and it’s an affordable way to gain Architecture customers.
It’s good to promote Architecture on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Architecture.
- Add a bio to each page you create and include your Architecture’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Architecture products, services, and promotions. And post high-quality Architecture photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Architecture reach, you can use social media advertising. It can reach lots of Architecture audience at a low cost.
Some tools can help you target Architecture audience precisely to improve your Architecture ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Architecture interests on Facebook and TikTok
- Analyzing Architecture keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Architecture audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Architecture | 510.3M | F:45.2% M:54.8% | 25-34:37% |
| 2 | Modern architecture | 77.1M | F:48.4% M:51.6% | 25-34:37% |
| 3 | Interior architecture | 71.9M | F:62.3% M:37.7% | 25-34:42% |
| 4 | Landscape architecture | 53.0M | F:56.7% M:43.3% | 25-34:30% |
| 5 | Architecture & Design | 38.8M | F:52.9% M:47.1% | 25-34:49% |
| 6 | Gothic architecture | 11.3M | F:57.7% M:42.3% | 25-34:31% |
| 7 | Architecture & Interior Design | 10.4M | F:42.7% M:57.3% | 25-34:45% |
| 8 | Vernacular architecture | 8.2M | F:63% M:37% | 35-44:23% |
| 9 | Computer architecture | 6.4M | F:39% M:61% | 25-34:33% |
| 10 | Architecture & Engineering | 5.9M | F:38.3% M:61.7% | 25-34:48% |
Meanwhile, here are some popular Facebook Architecture pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | DKO Architecture | 1.9K | 32 | - |
| 2 | TINTO Architecture | 5.4K | 21 | - |
| 3 | Memar Architecture | 5.2K | 19 | ARE |
| 4 | TerraCosta Architecture | 889 | 19 | - |
| 5 | Magdapara_architecture | 293 | 17 | - |
If you want to analyze these Architecture pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Architecture - social marketing
Use PPC to Promote Your Architecture
PPC (Pay-per-Click) is an advertising model, and you can place Architecture ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Architecture PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Architecture” is searched 673.0K per month on Google. This means that your "Architecture" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Architecture customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Architecture keywords to reach Architecture audience.
We list some potential Architecture Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Architecture business.
Head Keywords for Architecture
| Rank | Architecture Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | architecture | 673.0K | 2.49 | 3 |
| 2 | autodesk architecture | 1.5K | 3.99 | 66 |
| 3 | ba architecture | 1.6K | 2.06 | 13 |
| 4 | regency architecture | 1.6K | 0.00 | 0 |
| 5 | kere architecture | 2.9K | 0.96 | 2 |
| 6 | asian architecture | 2.9K | 3.88 | 1 |
| 7 | mediterranean architecture | 4.4K | 0.18 | 26 |
| 8 | platform architecture | 2.4K | 1.60 | 3 |
| 9 | container architecture | 2.4K | 0.98 | 22 |
| 10 | baroque architecture | 22.2K | 2.45 | 0 |
| 11 | biomimicry architecture | 8.1K | 2.09 | 10 |
| 12 | futuristic architecture | 8.1K | 1.45 | 1 |
| 13 | rococo architecture | 9.9K | 0.15 | 0 |
| 14 | turkish architecture | 2.9K | 1.88 | 2 |
| 15 | arabic architecture | 4.4K | 0.00 | 1 |
| 16 | architecture office | 8.1K | 1.74 | 6 |
Long-Tail Keywords for Architecture
| Rank | Architecture Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | le corbusier architecture | 4.4K | 0.75 | 12 |
| 2 | crystal palace architecture | 2.4K | 0.97 | 5 |
| 3 | art and architecture | 5.4K | 1.26 | 12 |
| 4 | world architecture day 2021 | 1.9K | 0.00 | 0 |
Additional Reading: >PPC for Architecture: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Architecture Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Architecture keywords in your website. AdTargeting can offer you lots of Architecture keywords, moreover, you can monitor competitors' websites to discover the Architecture keywords that drive traffic to them.
Online Marketing for Architecture - SEO
Based on Architecture keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Architecture products, list of best Architecture, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Architecture reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Architecture in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Architecture rank higher in Map pack results.
Ready to Start Online Marketing for Architecture?
If you lack experience in conducting Architecture online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Architecture audience. You will easily reduce costs and increase advertising ROI！
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