Online Marketing for Art: Strategies & Tools to Boost Your Business
There is no doubt that online marketing for Art is lucrative. The reasons are simple:
- More and more people are looking for Art online
- Your competitors are turning to Art marketing
- It is cheaper for Art to market online
What should you consider and implement to make sure your Art grows online? Here are some good strategies.
Build Social Marketing for Art
Social media is growing rapidly, and it’s an affordable way to gain Art customers.
It’s good to promote Art on social media, but how to build social marketing? You can follow these steps:
- Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Art.
- Add a bio to each page you create and include your Art’s website, location, hours, menu, and how to contact you.
- Send out regular posts about your Art products, services, and promotions. And post high-quality Art photos and videos to win the trust of consumers.
The above are some basic practices, and if you want to further expand your Art reach, you can use social media advertising. It can reach lots of Art audience at a low cost.
Some tools can help you target Art audience precisely to improve your Art ads ROI. Such as AdTargeting, will help you with:
- Discovering hidden Art interests on Facebook and TikTok
- Analyzing Art keywords on paid difficulty, popularity, regional search volume, and more
- Spying on competitors' advertising campaigns on Facebook
- Targeting Facebook ads to fans of a competitor's page
With AdTargeting, we list some interests and demographics that can help you target Art audience on Facebook:
| Rank | Interests | Audience | Gender | Age |
|---|---|---|---|---|
| 1 | Arts and music | 1.6B | F:42.6% M:57.4% | 25-34:36% |
| 2 | Visual arts | 628.6M | F:47.6% M:52.4% | 25-34:37% |
| 3 | Performing arts | 507.4M | F:40.7% M:59.3% | 25-34:38% |
| 4 | Art film | 349.4M | F:34.5% M:65.5% | 25-34:40% |
| 5 | Decorative arts | 294.3M | F:58.1% M:41.9% | 25-34:36% |
| 6 | Martial arts | 221.4M | F:20.1% M:79.9% | 25-34:36% |
| 7 | Fine art | 164.7M | F:57.2% M:42.8% | 25-34:32% |
| 8 | Character (arts) | 140.9M | F:42.1% M:57.9% | 25-34:37% |
| 9 | Mixed martial arts | 130.0M | F:13.6% M:86.4% | 25-34:41% |
| 10 | Art museum | 115.2M | F:56.1% M:43.9% | 25-34:33% |
Meanwhile, here are some popular Facebook Art pages that you can analyze and learn their advertising strategies.
| Rank | Page Name | Likes | Ads | Audience Geo |
|---|---|---|---|---|
| 1 | Art_kvartal.art | 16 | 41 | - |
| 2 | Art Etc Art | 147 | 17 | - |
| 3 | Art 05 | 10.0K | 16 | - |
| 4 | Art50 | 16.3K | 77 | TUR |
| 5 | ART2 | 57 | 76 | - |
If you want to analyze these Art pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.
online marketing for Art - social marketing
Use PPC to Promote Your Art
PPC (Pay-per-Click) is an advertising model, and you can place Art ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Art PPC ads on the following platforms:
- Bing
The most popular PPC platform is Google Ads, and the keyword “Art” is searched 4.3M per month on Google. This means that your "Art" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Art customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Art keywords to reach Art audience.
We list some potential Art Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Art business.
Head Keywords for Art
| Rank | Art Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | art | 4.3M | 0.93 | 52 |
| 2 | art book | 113.0K | 0.79 | 99 |
| 3 | madhubani art | 98.2K | 0.21 | 47 |
| 4 | diamond art | 140.2K | 0.58 | 100 |
| 5 | nude art | 126.7K | 1.11 | 32 |
| 6 | art work | 80.9K | 1.21 | 100 |
| 7 | smart art | 60.6K | 0.31 | 1 |
| 8 | cg artwork | 300.4K | 0.84 | 0 |
| 9 | art journal | 58.0K | 0.58 | 100 |
| 10 | art price | 11.7K | 0.91 | 13 |
| 11 | pencil art | 338.8K | 0.43 | 33 |
| 12 | Cover art | 31.6K | 1.44 | 7 |
| 13 | aboriginal art | 89.9K | 0.62 | 94 |
| 14 | surrealism art | 118.8K | 1.16 | 47 |
| 15 | word art | 334.0K | 1.02 | 4 |
Long-Tail Keywords for Art
| Rank | Art Keywords | Search volume | Cost Per Click | Paid Difficulty |
|---|---|---|---|---|
| 1 | art and hobby | 16.7K | 0.57 | 19 |
| 2 | pop art artists | 19.7K | 1.24 | 35 |
| 3 | national gallery of art | 146.6K | 2.15 | 6 |
| 4 | paintings for sale singulart | 5.1K | 0.00 | 96 |
| 5 | bedroom wall art | 35.8K | 0.81 | 100 |
Additional Reading: >PPC for Art: Essential Tips & Platforms to Increase Sales
Grow SEO for Your Art Business
SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.
So you need to conduct keyword research and insert Art keywords in your website. AdTargeting can offer you lots of Art keywords, moreover, you can monitor competitors' websites to discover the Art keywords that drive traffic to them.
Online Marketing for Art - SEO
Based on Art keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Art products, list of best Art, etc. High-quality content is an important way to help you improve your SEO ranking.
In addition, don’t forget to localize, which will improve your Art reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Art in Fort Worth”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Art rank higher in Map pack results.
Ready to Start Online Marketing for Art?
If you lack experience in conducting Art online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Art audience. You will easily reduce costs and increase advertising ROI！
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