Online Marketing for Art : Strategies & Tools to Boost Your Business

Online Marketing for Art: Strategies & Tools to Boost Your Business

Art keywords research - Adtargeting

There is no doubt that online marketing for Art is lucrative. The reasons are simple:

  • More and more people are looking for Art online
  • Your competitors are turning to Art marketing
  • It is cheaper for Art to market online

What should you consider and implement to make sure your Art grows online? Here are some good strategies.

Build Social Marketing for Art

Social media is growing rapidly, and it’s an affordable way to gain Art customers.

It’s good to promote Art on social media, but how to build social marketing? You can follow these steps:

  1. Create a business profile on Facebook, Instagram, TikTok, or YouTube for your Art.
  2. Add a bio to each page you create and include your Art’s website, location, hours, menu, and how to contact you.
  3. Send out regular posts about your Art products, services, and promotions. And post high-quality Art photos and videos to win the trust of consumers.

The above are some basic practices, and if you want to further expand your Art reach, you can use social media advertising. It can reach lots of Art audience at a low cost.

Some tools can help you target Art audience precisely to improve your Art ads ROI. Such as AdTargeting, will help you with:

  • Discovering hidden Art interests on Facebook and TikTok
  • Analyzing Art keywords on paid difficulty, popularity, regional search volume, and more
  • Spying on competitors' advertising campaigns on Facebook
  • Targeting Facebook ads to fans of a competitor's page

With AdTargeting, we list some interests and demographics that can help you target Art audience on Facebook:

Rank Interests Audience Gender Age
1 Arts and music 1.6B F:42.6% M:57.4% 25-34:36%
2 Visual arts 628.6M F:47.6% M:52.4% 25-34:37%
3 Performing arts 507.4M F:40.7% M:59.3% 25-34:38%
4 Art film 349.4M F:34.5% M:65.5% 25-34:40%
5 Decorative arts 294.3M F:58.1% M:41.9% 25-34:36%
6 Martial arts 221.4M F:20.1% M:79.9% 25-34:36%
7 Fine art 164.7M F:57.2% M:42.8% 25-34:32%
8 Character (arts) 140.9M F:42.1% M:57.9% 25-34:37%
9 Mixed martial arts 130.0M F:13.6% M:86.4% 25-34:41%
10 Art museum 115.2M F:56.1% M:43.9% 25-34:33%

Meanwhile, here are some popular Facebook Art pages that you can analyze and learn their advertising strategies.

Rank Page Name Likes Ads Audience Geo
1 Art_kvartal.art 16 41 -
2 Art Etc Art 147 17 -
3 Art 05 10.0K 16 -
4 Art50 16.3K 77 TUR
5 ART2 57 76 -

If you want to analyze these Art pages in depth, please visit AdTargeting to see their ads trends, audience distribution and hot words analysis.

online marketing for Art - social marketing

online marketing for Art - social marketing

Use PPC to Promote Your Art

PPC (Pay-per-Click) is an advertising model, and you can place Art ads on search engines, but only pay whenever a user actually clicks on an ad. You can run Art PPC ads on the following platforms:

  • Google
  • Bing
  • Facebook
  • Twitter
  • Instagram

The most popular PPC platform is Google Ads, and the keyword “Art” is searched 4.3M per month on Google. This means that your "Art" PPC ads have many potential customers. The best thing about PPC is that you can create ads that target Art customers based on keywords, demographic, and location. And with AdTargeting you can get lots of Art keywords to reach Art audience.

We list some potential Art Adwords keywords from AdTargeting, including both head keywords and long-tail keywords, and hope to help your Art business.

Head Keywords for Art

Rank Art Keywords Search volume Cost Per Click Paid Difficulty
1 art 4.3M 0.93 52
2 art book 113.0K 0.79 99
3 madhubani art 98.2K 0.21 47
4 diamond art 140.2K 0.58 100
5 nude art 126.7K 1.11 32
6 art work 80.9K 1.21 100
7 smart art 60.6K 0.31 1
8 cg artwork 300.4K 0.84 0
9 art journal 58.0K 0.58 100
10 art price 11.7K 0.91 13
11 pencil art 338.8K 0.43 33
12 Cover art 31.6K 1.44 7
13 aboriginal art 89.9K 0.62 94
14 surrealism art 118.8K 1.16 47
15 word art 334.0K 1.02 4

Long-Tail Keywords for Art

Rank Art Keywords Search volume Cost Per Click Paid Difficulty
1 art and hobby 16.7K 0.57 19
2 pop art artists 19.7K 1.24 35
3 national gallery of art 146.6K 2.15 6
4 paintings for sale singulart 5.1K 0.00 96
5 bedroom wall art 35.8K 0.81 100

Grow SEO for Your Art Business

SEO (Search Engine Optimization) aims to rank your content higher in the Google search engine for a particular keyword.

So you need to conduct keyword research and insert Art keywords in your website. AdTargeting can offer you lots of Art keywords, moreover, you can monitor competitors' websites to discover the Art keywords that drive traffic to them.

Art keywords research - Adtargeting

Online Marketing for Art - SEO

Based on Art keywords, you can write articles to post on your website and social platforms. Article topics can be how to choose Art products, list of best Art, etc. High-quality content is an important way to help you improve your SEO ranking.

In addition, don’t forget to localize, which will improve your Art reach in local marketing. To do this, you need to add some location keywords in your keywords mix, such as “Art in New York”. Also, perfecting your Google Business Profile ranking and improving the quality of reviews can help your Art rank higher in Map pack results.

Ready to Start Online Marketing for Art?

If you lack experience in conducting Art online marketing, then social media, PPC, and SEO are the easiest and most cost-effective ways to do so. In the meanwhile, AdTargeting can be your best online marketing partner to help you target your Art audience. You will easily reduce costs and increase advertising ROI!

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