How To Target Facebook Ads To "Walmart" Audience | AdTargeting

How To Target Facebook Ads To "Walmart" Audience | AdTargeting

Many people are wondering whether their "Walmart" Facebook ads are working when the "Walmart" advertising are not getting any reach. Your "Walmart" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Walmart" has 172,326,590 audiences on Facebook, this means that your "Walmart" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Walmart" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website facebook interests tool.

The interest "Walmart" overview

Interest Audience Gender ratio of the audience Major Age
 Walmart   172,326,590 Men accounted for38%
Women accounted for62%

At first, we can have an overview of "Walmart". The interest "Walmart"  has 172,326,590 audiences in Facebook. Among these audiences, men accounted for 38%, women accounted for 62%. The major age of Walmart audiences is 25-34, and they accounted for 30.46%.

There are also many hidden interests of "Walmart". You can choose the most appropriate interest for your "Walmart" advertising according to the real situation.

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"Walmart" Facebook ads audience analysis report

When you run "Walmart" advertisements on Facebook, you need to set suitable audience targeting conditions in "Walmart" Facebook ads. After analyzing the audience of "Walmart" , you can get the report of "Walmart" audience analysis include many detailed information:


The majority of people interested in "Walmart" between 25-34, and they accounted for 30.46%. And other age groups like 35-44 accounted for 22.1%. The people interested in "Walmart" between 18-24 accounted for 15.26%.

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Women accounted for 62% and men accounted for 38%.

Relationship Status

The majority of people interested in "Walmart" are in a relationship of Engaged and they take a large proportion for about 49.4%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Walmart" who work on Administrative Services have the largest audience account for 26.4%. Besides this, people work on Sales and Management also have many audience.


People in United States have the highest passion for "Walmart". And Mexico and Brazil also have large numbers of people interested in "Walmart".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

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Lists of interests for "Walmart" Facebook ads

After analyzing the audience, you can also find other most related interests of "Walmart". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Walmart" advertising.

Interest Audience
Lowe's 18,595,020
Kesha 26,632,780
Subway (restaurant) 64,476,000
H-E-B 5,230,220
Kroger 10,160,140
Ace Hardware 7,819,060
Sears 7,378,850
Costco 31,072,350
Meijer 2,834,490
Weis Markets 176,260

Target "Walmart" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: Facebook ads for dentists, AdTargeting.

Just get the most related Facebook Pages of "Walmart" and use them to target your Facebook ads to "Walmart" audience.

Page Audience Following Affinity
Bodega Aurrera 1,005,688 5,925,618 10.33X
Sam's Club México 53,552 4,698,574 13.26X
Walmart México 60,636 5,365,746 13.15X
Wayfair 178,395 5,624,032 52.5X
Walmart 4,363,979 24,227,716 4.87X
Macy's 1,978,034 11,270,683 4.74X
Target 3,567,791 19,083,884 5.05X
Best Buy 448,032 6,671,874 34.26X 4,147,438 23,623,783 4.75X
Front Cover 126,361 4,813,007 43.45X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Walmart" audience? Just practice these advices now!

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