How To Target Facebook Ads To "Self-employment" Audience | AdTargeting

How To Target Facebook Ads To "Self-employment" Audience | AdTargeting

Many people are wondering whether their "Self-employment" Facebook ads are working when the "Self-employment" advertising are not getting any reach. Your "Self-employment" Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest "Self-employment" has 50,808,120 audiences on Facebook, this means that your "Self-employment" facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of "Self-employment" Facebook ads that your competitor don't know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once! In order to get more content, you can check the website youtube ad targeting.

The interest "Self-employment" overview

Interest Audience Gender ratio of the audience Major Age
 Self-employment   50,808,120 Men accounted for57%
Women accounted for43%

At first, we can have an overview of "Self-employment". The interest "Self-employment"  has 50,808,120 audiences in Facebook. Among these audiences, men accounted for 57%, women accounted for 43%. The major age of Self-employment audiences is 25-34, and they accounted for 34.29%.

There are also many hidden interests of "Self-employment". You can choose the most appropriate interest for your "Self-employment" advertising according to the real situation.

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"Self-employment" Facebook ads audience analysis report

When you run "Self-employment" advertisements on Facebook, you need to set suitable audience targeting conditions in "Self-employment" Facebook ads. After analyzing the audience of "Self-employment" , you can get the report of "Self-employment" audience analysis include many detailed information:


The majority of people interested in "Self-employment" between 25-34, and they accounted for 34.29%. And other age groups like 35-44 accounted for 21.76%. The people interested in "Self-employment" between 18-24 accounted for 19.49%.

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Women accounted for 43% and men accounted for 57%.

Relationship Status

The majority of people interested in "Self-employment" are in a relationship of Engaged and they take a large proportion for about 40%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in "Self-employment" who work on Management have the largest audience account for 27.1%. Besides this, people work on Administrative Services and Sales also have many audience.


People in United States have the highest passion for "Self-employment". And India and United Kingdom also have large numbers of people interested in "Self-employment".

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

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Lists of interests for "Self-employment" Facebook ads

After analyzing the audience, you can also find other most related interests of "Self-employment". And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for "Self-employment" advertising.

Interest Audience
Creative entrepreneurship 9,593,330
Entrepreneurship 449,477,162
Business networking 1,748,140
business owner 23,577,462
Talent management 3,574,690
Home Office 17,946,380
Lean startup 1,542,370
Angel investor 2,739,360
Independent contractor 4,171,760
Startup Weekend 726,690

Target "Self-employment" audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. Other professional contents: facebook ads cost india, perfume advertisement ideas.

Just get the most related Facebook Pages of "Self-employment" and use them to target your Facebook ads to "Self-employment" audience.

Page Audience Following Affinity
Self-Employed 1,241,088 2,153,052 51.89X 2,441 4,823,635 10.23X
Business Insider 2,665,308 8,044,327 7.09X
World Economic Forum 2,717,003 6,841,932 8.5X
Goalcast 1,550,028 9,931,088 4.22X
DEMIC 1,508,872 10,308,869 3.96X
Sarcasm 5,189,673 32,033,747 4.53X
Jay Shetty 1,591,772 10,156,578 4.24X
Prince Ea 1,448,954 8,649,205 4.69X
Dan Bilzerian 2,005,401 11,800,434 4.76X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What's more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to "Self-employment" audience? Just practice these advices now!

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