How To Target Facebook Ads To "Real estate" Audience | AdTargeting

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Many people are wondering whether their “Real estate” Facebook ads are working when the “Real estate” advertising are not getting any reach. Your “Real estate” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Real estate” has 499,386,810 audiences on Facebook, this means that your “Real estate” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Real estate” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Real estate” overview

Interest Audience Gender ratio of the audience Major Age
 Real estate   499,386,810 Men accounted for50.6%
Women accounted for49.4%
25-34
33.79%

At first, we can have an overview of “Real estate”. The interest “Real estate”  has 499,386,810 audiences in Facebook. Among these audiences, men accounted for 50.6%, women accounted for 49.4%. The major age of Real estate audiences is 25-34, and they accounted for 33.79%.

There are also many hidden interests of “Real estate”. You can choose the most appropriate interest for your “Real estate” advertising according to the real situation.

“Real estate” Facebook ads audience analysis report

When you run “Real estate” advertisements on Facebook, you need to set suitable audience targeting conditions in “Real estate” Facebook ads. After analyzing the audience of “Real estate” , you can get the report of “Real estate” audience analysis include many detailed information:

Age

The majority of people interested in “Real estate” between 25-34, and they accounted for 33.79%. And other age groups like 35-44 accounted for 22.11%. The people interested in “Real estate” between 18-24 accounted for 15.16%.

Gender

Women accounted for 49.4% and men accounted for 50.6%.

Relationship Status

The majority of people interested in “Real estate” are in a relationship of Engaged and they take a large proportion for about 49.1%.

Educations

The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Real estate” who work on Administrative Services have the largest audience account for 25.6%. Besides this, people work on Sales and Management also have many audience.

Country/Region

People in United States have the highest passion for “Real estate”. And India and Philippines also have large numbers of people interested in “Real estate”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Real estate” Facebook ads

After analyzing the audience, you can also find other most related interests of “Real estate”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Real estate” advertising.

Interest Audience
Real property 107,117,510
Property 271,878,260
Condominium 18,326,583
Sotheby's International Realty 4,336,670
Entrepreneurship 449,477,162
Home 868,808,550
Loan 169,788,340
Income 97,938,460
Renting 125,206,650
Landlord 18,056,710

Target “Real estate” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Real estate” and use them to target your Facebook ads to “Real estate” audience.

Page Audience Following Affinity
Delish 3,565,955 18,823,878 5.12X
VT 3,264,605 21,942,722 4.02X
Cultura Colectiva 131,204 18,783,089 8.13X
Badabun 4,701,926 21,238,817 3.17X
MTV 19,056,026 29,945,990 1.55X
Tastemade Brasil 58,640 14,102,352 5.16X
Tip Hero 3,036,907 16,813,076 4.88X
Tasty Demais 56,452 15,386,363 4.55X
Goodful 2,670,502 18,731,173 3.85X
Genial 3,979,580 17,422,470 3.27X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Real estate” audience? Just practice these advices now!