How To Target Facebook Ads To "Pension" Audience | AdTargeting

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Many people are wondering whether their “Pension” Facebook ads are working when the “Pension” advertising are not getting any reach. Your “Pension” Facebook ads can help you expand brand awareness, increase coverage and bring conversions, only if you choose the right Facebook interests and target your audience accurately. 

The interest “Pension” has 38,558,000 audiences on Facebook, this means that your “Pension” facebook ads has many potential audiences. So the point is, how to target these people and make them really become yours. AdTargeting can be helpful. It is one of the best Facebook interest targeting tool to discover hidden or niche interests of “Pension” Facebook ads that your competitor don’t know, and provide audience analysis report. Keep reading and see how to target your audience precisely at once!

The interest “Pension” overview

Interest Audience Gender ratio of the audience Major Age
 Pension   38,558,000 Men accounted for48.5%
Women accounted for51.5%

At first, we can have an overview of “Pension”. The interest “Pension”  has 38,558,000 audiences in Facebook. Among these audiences, men accounted for 48.5%, women accounted for 51.5%. The major age of Pension audiences is 55-64, and they accounted for 20.36%.

There are also many hidden interests of “Pension”. You can choose the most appropriate interest for your “Pension” advertising according to the real situation.

“Pension” Facebook ads audience analysis report

When you run “Pension” advertisements on Facebook, you need to set suitable audience targeting conditions in “Pension” Facebook ads. After analyzing the audience of “Pension” , you can get the report of “Pension” audience analysis include many detailed information:


The majority of people interested in “Pension” between 55-64, and they accounted for 20.36%. And other age groups like 25-34 accounted for 19.98%. The people interested in “Pension” between 45-54 accounted for 17.77%.


Women accounted for 51.5% and men accounted for 48.5%.

Relationship Status

The majority of people interested in “Pension” are in a relationship of Engaged and they take a large proportion for about 55.9%.


The majority of people have a College degree.

Job Title

From the job title of the audience, we can analyze that the people interested in “Pension” who work on Administrative Services have the largest audience account for 24%. Besides this, people work on Management and Sales also have many audience.


People in United States have the highest passion for “Pension”. And Mexico and United Kingdom also have large numbers of people interested in “Pension”.

In addition to the report of audience analysis mentioned above, you can use Facebook interest targeting tool to explore more detailed audience analysis information. All data can be viewed on AdTargeting.

Lists of interests for “Pension” Facebook ads

After analyzing the audience, you can also find other most related interests of “Pension”. And there is a Facebook interest list that maybe helpful for you in AdTargeting . You can not only get the lists of interests but also the audience number of each interest. The recommendation of relevant interests can give you some inspiration to choose interests for “Pension” advertising.

Interest Audience
Savings account 13,874,900
Active management 166,700
Money management 17,132,440
Wealth management 12,213,990
Pensions in the United Kingdom 86,370
Income 97,938,460
Portfolio (finance) 10,134,700
Medicare (United States) 23,548,020
AARP 26,626,540
Personal pension scheme 82,060

Target “Pension” audience of competitors with Facebook Pages 

The audiences of competitors are also our potential audiences. You can target audience of competitors with Facebook Pages in AdTargeting. A higher affinity score, means a higher relevance of the Facebook Page to your audience. 

Just get the most related Facebook Pages of “Pension” and use them to target your Facebook ads to “Pension” audience.

Page Audience Following Affinity
Judicial Watch 322,988 5,299,818 15.36X
Jerusalem Prayer Team 23,911,161 35,503,254 1.64X
Franklin Graham 4,683 7,479,016 12.65X
Ellen DeGeneres 4,913,898 27,655,416 4.8X
Dwayne The Rock Johnson 28,713,281 41,884,818 1.67X
Shared 283,756 10,853,577 12.42X
Todo Imagenes 6,381,403 13,340,453 3.48X
LittleThings 2,300,297 10,680,415 5.82X
Fabiosa Español 1,566,402 12,358,130 7.72X
Fox News 2,082,150 13,933,694 4.04X

Reports of other interests

You can also get some reports of other interests. Then you can do better in Facebook audience optimization and target Facebook ads to audience more accurately. Here are the reports you might be interested in:

What’s more, you can have a fast browsing of popular interests in Top Charts very easily to follow the industrial trend. Wanna target Facebook ads to “Pension” audience? Just practice these advices now!